Presentation on

Top Fashion
Brands in
India.
By:
G.JESWANTH
Some of Top
Fashion
Brands:
Adithya Birla
Fashion & Retail
Ltd.
• Mathura Fashion and
life style – Subsidary of 
Adithya Birla Fashion
and Retail Ltd.
 Levi's
Other famous
brands: Raymond

Arwind
Financials and
share holding
pattern of each
brand
licensed under CC
Aditya Birla
Fashion
Performance 
•Based on Revenue:
 Share
holding
pattern of
ABFRL:
Performance of Levi's:

Based on Revenue
Raymond's • Based on Revenue
Performance
 Share
holding
pattern of
Raymond:
Arwind's Performance:
Based on Revenue:
 Share
holding
pattern of
Arwind:
 Online Advertisements in Social Media

Seasonal Sales with discounts

Dedicated online ecommerce portal tendin.com

Marketing Discount Vouchers distributed through sales.
Strategy of Print Media
ABFRL: TV Commercials

Youtube Advertising

Attractive Hoardings Print Media.

 • In today’s modern era digital marketing has
become a vital part of the research and
Marketing development of a company.
•  Having a digital presence helps in direct
strategy of communication with your customers.
• It requires an effective digital marketing strategy to
Levi's: increase brand awareness among customers.
•  A company which have an effective digital
presence is leading the market at the current time.
 •  Raymond analyses the brand with the marketing

Marketing mix framework which covers the 4Ps (Product,

Price, Place, Promotion).

Strategy of •  There are several marketing strategies like product

innovation, pricing approach, promotion planning
etc. 
Raymond: • These business strategies, based on Raymond
marketing mix, help the brand succeed.
 • Arwind analyses the brand with the marketing mix
framework which covers the 4Ps (Product, Price,
Marketing Place, Promotion).
•  There are several marketing strategies like
Strategy of product innovation, pricing approach, promotion
planning etc. 

Arwind: • These business strategies, based on Arwind

marketing mix, help the brand succeed.
Thank you...