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  • SWAT Analysis

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    Haytham Halawa
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    This document outlines a SWOT analysis for a company or product. Key strengths include established brand equity, proven efficacy for treating dyspepsia, and strong partnerships. Weaknesses are limited sample availability, lack of promotional tools, and an uncomfortable taste. Opportunities exist through upcoming healthcare reforms, insurance coverage, and educating pharmacists and doctors. Threats come from growing competition from generic copies, large marketing budgets from competitors, flexibility of competitors' activities, and potential impacts from COVID-19.

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    swat

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    SWAT analysis

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    This document outlines a SWOT analysis for a company or product. Key strengths include established brand equity, proven efficacy for treating dyspepsia, and strong partnerships. Weaknesses are limited sample availability, lack of promotional tools, and an uncomfortable taste. Opportunities exist through upcoming healthcare reforms, insurance coverage, and educating pharmacists and doctors. Threats come from growing competition from generic copies, large marketing budgets from competitors, flexibility of competitors' activities, and potential impacts from COVID-19.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    23 views1 page

    SWAT Analysis

    Uploaded by

    Haytham Halawa
    This document outlines a SWOT analysis for a company or product. Key strengths include established brand equity, proven efficacy for treating dyspepsia, and strong partnerships. Weaknesses are limited sample availability, lack of promotional tools, and an uncomfortable taste. Opportunities exist through upcoming healthcare reforms, insurance coverage, and educating pharmacists and doctors. Threats come from growing competition from generic copies, large marketing budgets from competitors, flexibility of competitors' activities, and potential impacts from COVID-19.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    SWOT Analysis

    Weakness
    Strength

    • Brand equity • Samples availability

    • Proven efficacy • Lack of promotional tools


    • Indicated in Dyspepsia • Uncomfortable taste.
    • Excellent partnership with KOLs and major societies

    • Affordable price with premium quality


    Opportunities

    Threats
    • UPA system implementation • Increasing competition from Ganaton copies and
    other substitutes. ( Motilium tough competition)
    • National health insurance
    • Large spending of competitors
    • Pharmacists awareness
    • Flexibility of Gx activities
    • GPs reach
    • Covid situation

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