40BRANDS

1.HAVAIANAS( SLIPPER BRAND )

Tag line :- you can’t buy happiness , bu you can buy
HAVAIANAS.
Havaianas is a Brazilian brand of flip-flop sandals
created and patented in 1962. It is currently owned by
Brazilian manufacturing company Alpargatas S.A..
Inspired by Japanese zori sandals, Robert Fraser
became the first to mass-produce flip-flops out of
rubber
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 2. De beers (diamond)
Tag line :- A Diamond is forever.
HISTORY
De Beers S.A. Diamonds were first discovered in southern
Africa in the mid-1860s on the farm of Nicolaas and
Diederick de Beer, near what is now the city of
Kimberley. Two diamond mines dug on the farm, the
Kimberley and the De Beers, were at one time the
world's most productive; they are no longer in operation.
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3.LEVI STRAUSS AND CO.
Tag line :- A style for every story.
History:- Levi Strauss & Co. The company traces its
origin to Levi Strauss (1829–1902), a Bavarian
immigrant who arrived in San Francisco in 1850
during the Gold Rush, bringing dry goods for sale to
miners. Hearing of the miners' need for durable pants,
Strauss hired a tailor to make garments out of tent
canvas.
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4.JANTZEN ( SWIMWEAR)
Tag line :- All girls are gorgeous in jantzen.
History :- By 1932, Jantzen was reportedly the
seventh most known trademark in the world. In the
1940s, business perked up after Jantzen added
sweaters, girdles and activewear to its basic swimwear
line. The bikini was introduced in France in 1946 to set
the style for brevity in swimwear and became a
worldwide fashion classic.
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5. JCPenney - Liz Claibornie women's
underwear
Tag line :- As delicate as a caress.
History :- JCPenney was founded in Kemmerer,
Wyoming, in 1902 by James Cash Penney. The first
store, named The Golden Rule, set the standard by
which we have operated for over a century
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6. Diesel
Tag line :- Be stupid.
History:-In 1976 Rosso began working for a clothing
manufacturer called Moltex, which was owned by
Adriano Goldschmied. After working with the
company for two years, he used a loan from his father
to buy a 40% holding in the company, which changed
its name to Diesel, and marketed jeans under the
Diesel brand and many others.
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7. Clarks
Tag Line :- Be your own label.
History :- Clarks may be new to AllSole, but it's a
brand steeped in British history. Founded in 1825 by
two brothers – Cyrus and James Clark – in Somerset,
England, the company started out by creating rugs out
of sheepskins. In 1828, James began using offcuts
from the rugs to produce slippers.
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8. Iconix Brand Group - Mudd jeans
Tag Line :- Better when it's on you.
History:- Mudd Jeans (or simply Mudd) is a women's
clothing brand marketed to adult and young women,
founded by Dick Gilbert, George Fontini, Marty
Weisfeld and Joanne Jacobsen in 1995. The brand
became popular when they introduced their affordable
flare-leg jeans, which was a popular style at the time.
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9. Hanes - Wonderbra
Tag Line :- Your not-so-secret weapon.
History :- The Wonderbra is a type of push-up
underwire brassiere that gained worldwide prominence
in the 1990s. Although the Wonderbra name was first
trademarked in the U.S. in 1955, the brand was
developed in Canada.
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10. Pacific Brands - KingGee
Tag line:- Workwear you can trust.
History :- The trademark was to cover "articles of
clothing, including overalls". After its conception, the
brand took off and grew to supply the uniforms for
the defense services during World War Two. KingGee
was acquired by Pacific Brands, then later was bought
by Wesfarmers as part of the Workwear Group in 2014.
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