STRATEGIC Linyuan Qiao

Feng Ling

MANAGEMENT Yanping Zhao

 0 Summary

10 Environment analysis

02
Strategic Directions
& Strategic Objectives

CONT 30
4
0
Key Broad Business-level
& International Strategies

Strategic Implementation

ENTS 5
0
60
Strategic Evaluation

Conclusion
External environment

• Political Factors Affecting Subway: Food and Safety Guidelines

• Economic Factors Affecting Subway: Pricing of Submarine Sandwiches

• Social Factors Affecting Subway: Weight Loss Champion

• Technical factors affecting Subway: easier to market, but more likely to cause bad publicity

• Legal factors affecting Subway: food management and food nutrition

• Environmental factors affecting Subway: restrictions on food additives

Internal environment
Valuable Rare Imitable Organiz
ation
• DIY

• Chain stores • Franchisees • Customer • Competitors

• Healthy • Inconsistencies satisfaction • COVID-19

ingredients • Online value

• Jared Fogle
Strategic Directions • The vision of Subway is to become the best quick
service restaurant franchise all over the world and
& Strategic Objectives deliver fresh, delicious sandwiches and an exceptional
experience
• Subway has the mission to be the world’s favourite
destination for discovering great value and unique
selection
Strategic Directions
& Strategic Objectives
 Key Broad Business-
level &
International
Strategies
• Subway is involved in the business-level
strategy of Market development, which
means the company would maintain the
existing product offerings and continuously
expand into the new markets based on the
franchising mechanism

• Subway has formulated and implemented

the “analyser” business level strategy in the
fast food service industry
Key Broad Business-level &
International Strategies

• Subway is focusing on the cost leadership

strategies, which means the company would focus
on the effective control of the costs and further
provide the attractive pricing for the sandwiches
• Subway might focus on the multi-domestic
strategies with the low level of global integration
and the higher level of local responsiveness
Strategic Implementation:
General Perspective

There is a mismatch between environmental

turbulence and strategic management
priorities.

According to the BCG matrix, Subway is in

the mature stage and belongs to the COWS
product.
 Strategic Implementation Issues

1. Human resource

2. Technology & innovation

3.Internal conflict of interest

Strategic Evaluation
Economic bottom line

Triple bottom line reporting

Social justice bottom line

Environmental bottom line

Economic bottom line
Social justice bottom line
Environmental bottom line
202
Conclusion
END
THANKS