What is it? • is the process of downloading data from webpages and storing it into databases by search engines. • This done because they need to process data to display most relevant results to their users • Web Indexing is important for websites to be displayed in search engines against user queries (for example when you look up Parks, it will automatically search for nearby parks. Page Ranking Algorithm • The Page ranking algorithm, is an algorithm used by Google Search to rank web pages in their search engine results. • This algorithm works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.