The 

vision statement describes where

the organization wants to be in the
future.
 Examples
BSNL Vision Statement

“To become the largest provider in Asia.”

Walt Disney vision Statement

“Make people happy”

Stokes Eye Clinic, Florence, South Carolina

“Our vision is to take care of your vision.”

Characteristics

1. Vision is developed through sharing across

an organization

2. Methods of convincing the others about

vision

3. Change agents
 Benefits of having a vision
Good visions are inspiring and exhilarating.
Good vision foster long term thinking.
Good vision foster risk-taking and experimentation.
Good vision help in the creation of a common identity

and a shared sense of purpose.

Good visions are competitive, original and unique.
Good visions represent integrity, they are truly
genuine and can be used for the benefit of people.
 Example vision statement
• Infosys

•Vision “To be a globally respected

corporation that provides best-of- breed
business solutions, leveraging technology,
delivered by best-in- class people."
VISION

• Our Vision is to be the world’s mobile

communication leader enriching customer’s
live, helping, individuals, business and
communities be more connected in a world,
Mission is a statement which defines
the role that an organisation plays in
the society
 Example Mission Statement:
NewPort News Shipbuilding

“We shall build good ships here – at a

profit if we can – at a loss if we must –
but always good ships”
Characteristics
1.Feasible
2.Precise
3.Clear
4.Motivating
5.Distinctive
6.Indicates major components of strategy
 Mission Statement

• A mission statement is an enduring

statement of purpose that distinguishes
one business from other similar firms. A
mission statement identifies the scope of
a firm’s operations in product and market
terms.”
 MISSION
•Driving in a wireless world
Vodafone is primarily a user of technology
rather than a developer of it, and this fact is
reflected in the emphasis of our work programme
on enabling new applications of mobile
communications, using new technology for new
services, research for improving operational
efficiency and quality of our networks, and
providing technology vision and leadership that
can contribute directly to business decisions.
A Vision statement describes what the organization
would like to become.

A Mission statement describes what the

organization is now.

“What the company is providing to society?”

Example Mission Statements

•Wal-Mart "To give ordinary folk the chance to buy

the same thing as rich people."
•Mary Kay Cosmetics "To give unlimited
opportunity to women."
•Google's missionis “to organize the world's
information and make it universally
accessible and useful.”
The values statement, also called the code of
ethics, differs from both the vision and mission
statements.
The vision and mission state where the
organization is going (vision) and what it will
do to get there (mission). They direct the
efforts of people in the organization toward
common goals.
• The values statement defines what the organization believes in and
how people in the organization are expected to behave—with each
other, with customers and suppliers, and with other stakeholders. It
provides a moral direction for the organization that guides decision
making and establishes a standard for assessing actions. It also
provides a standard for employees to judge violations.

• However, managers cannot just create a values statement and expect

it to be followed. For a values statement to be effective, it must be
reinforced at all levels of the organization and must be used to guide
attitudes and actions. Organizations with strong values follow their
values even when it may be easier not to.

Levi Strauss & Co is an excellent example of a company that is driven by

its values.
“Objectives state what is to be
accomplished by when and should be
quantified if possible.”
 Example Objectives

• 3M (Minnesota Mining & Manufacturing

Financial objectives
1. To achieve 10% growth in earnings per share.
2. To achieve 20% - 25% return on equity.
3. To achieve 27% return on capital employed.
Importance of objectives

1.Objectives help to define the organization in its

environment
2.Objectives help in coordinating decisions and
decision-maker
3.Objectives help in formulating strategies
4.Objectives provide standards for assessing
organizational performance
Objectives of BSNL

National Plan Target of 500 million subscriber

base for the country by December 2010.

Broadband customers base of 20 million in the

country by 2010 as per Broadband policy 2004.
Goal is defined as an “intermediate result to be
achieved by a certain time as part of the grand
plan . A plan can, there for have many goals.”
• Goals should be measurable, quantitative,
challenging, realistic, consistent and
prioritized.

• A set of goals is needed for each objective that

is established in an organization.
Goals have the following features They:
1.Are derived from objectives
2.Offer a standard for measuring performance
3.Are expressed in concrete terms
4.Are time bound and work oriented.
Goals are important in – Strategy implementation

Objectives are in – strategy formulation

 San Antonio Multi-Service Market
•Mission: Maximize Utilization of the Direct Care System in the San
Antonio Multi-Service Market Area
•Vision: A World-Class, Multi-Service, Unified Health System Serving
San
•Antonio and Referred Beneficiary Market
•Goals:
 Optimize efficiency between direct and private sector care markets
 Eliminate duplicate services
 Increase synergy and cooperation among San Antonio MTFs
 Ensure patient satisfaction with access and quality service
 Strengthen Readiness by allocating appropriate mix of resources
 Collaborate support functions across the market
•Objectives:
 Establish the Consult and Appointing Management Office
 Consolidate logistical and contracting functions
 Realign staff resources to meet patient demand
 Establish enrollment sites to meet changing patient demographics
 Enroll eligible beneficiaries up to capacity
Thank
You