Submitted To

Dr. Farhina Hameed

Submitted By
Syed Abbas (2192106)
Akbar Ali (2192091)
Adeel Saleem
 About the Company

• Established in 1976
• Bonanza Garments have secured the attention, imagination and
loyalty of diverse consumers.
• Hanif Bilwani is CEO of Bonanza Satrangi
 Objectives

• Determining Target Market

• Retarget Customers
• Engage with the Audience
• Future in Rural Areas
 Bonanza Products line

Bonanza caters to both men and women with its multitude of products.
• On the women side, they offers Lawn, Cotton, Dobby, Jacquard, Velvet,
Khaddar, Slub Khaddar, Viscose, khaddar.
• For men, they offer both eastern and western wear along with special
occasion garments like wedding sherwanis,, Waistcoat, Shalwar Suit,
Kurta Shalwar
 Buyer Behavior

When a decision is made by the consumer while buying,

many factors in their mind can influence their buying pattern
such as
• social
• cultural
• price perception and even
• psychological factors
Interviews Picture
 The Question we Asked From Customers

• You are loyal with this brand?

• why you choose this brand over others?
• Where did you get information about new product?
• Will you recommend this brand to your friend family or else?
• what additional products do you want too see in this brand?
Interviews From Customer