THE STORY OF TOCO TOCO

BEFORE, DURING, AND

AFTER COVID- 19
Group Numerology
Gong cha , The Alley, R&b, Bobapop, Hebe, Sharetea
Royaltea, Toocha , Ding Tea….

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 Which one would you choose to start-up? Why?

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 - A higher need in Maslow’s Hierarchy of Needs - “Safety
Needs”.
- An emerging respiratory virus called Covid-19
- Many F&B businesses, including Toco Toco, are affected
negatively.

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 1 . The overview of F&B

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■ Food and Beverage (F&B) is a segment of the hospitality
industry.
■ Most of the F&B companies in Vietnam have a weak base of
finance.
■ 85% of companies are meeting difficulties.

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500,000 to 1,500,000 VND/month to drink milk tea.

5-6 cups of milk tea a week.

 2. The current sales
of TocoToco

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 - Established in 2013 by Taco Vietnam Trading Services
JSC.
- Ranking at the 6th on the market in terms of revenue
- Price is suitable for the budget of most of students.

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 Many milk tea brands In 2019, TocoToco has
show a decrease in net remained satisfactory
profit, even negative results.

It is urgent that Toco

2020-2021, all milk tea Toco should
brands have been implement immediate
blocked down actions

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 Suggested solutions for
TocoToco’s sales during Covid-
19
The solutions here will be devided into 3 parts, in
accordance to 3 departments

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 - Production:
+ Addressing the “hottest” dishes.
+ Conducting market research on customers’ tastes.
+ Examnining available material resources.

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 - Human resources: Reconsidering the efficiency of the
staff and reallocating the available resources

- Marketing: Employing more digital and technological

solutions

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 Any questions? ✋

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 1. According to VietnamReport, how many percents of companies
are meeting difficulties in logistics, human resources, and stock
management during the Covid-19 pandemic?
2. When was Toco Toco established?
3. Name some departments that will be implemented solutions.

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