Cadbury

Submitted By:
Group -4
Gollamala Rahul 21A1HP062
Premadithya Pinni 21A1HP067
Pravalika Reddy 21A1HP073
Chittempally Vishwas Rao 21A1HP088 Submitted To:
Saiteja Rayudu 21A1HP099 Dr. Rambalak Yadav
Sai Satya Supriya Yalla 21A1HP100
Sai Supraja Ramraj 21A1HP104
 Introduction
• Cadbury, a household name in more than
50 countries,
• It was started way back in 1842 when
John Cadbury started to sell tea, coffee,
and Chocolate bricks (used to make
chocolate drinks).
• After Mars, Cadbury is the second-largest
confectionery company and has one of the
most iconic chocolate bars, “Dairy milk."
 Product
• Product Mix
Strategy
• Product Mix Width
• Product Line Length
• Product Depth
• Product Consistency
 Cadbury Product Mix
Chocolate Bags & Boxes Beverages Candy Biscuits
Product Width

Dairy Milk Celebrations Bournvita Halls Oreo

 
Perk Gems Tang Fingers Bourn Vita biscuits
 
5 Star Home Treats Hot Chocolate Nutties  

Product Line
Length Bournville Shots Bournville Cocoa Bubbaloo  

Fuse Twirl Bites   Choclairs  

Temptations Dinky Deckers      

 Product Line
•
Length
Downward Stretching
• Upward Stretching
• Line Filling
• Line Modernization
• Line Pruning
 Pricing Strategy
• Price skimming strategy
• Positioning pricing
• Demand-based pricing
• Competitive pricing
• Economy pricing
• Bundle pricing
 Promotion Mix
 Above the line:
• Print Media
• Television
 Below the line:
• Digital Channel
 SWOT
Strengths
•
•
Leader in the world
Analysis
Opportunities
Brands and Products
• Promotions
• Pricing • Enter the rural markets
• Perception • New Flavours and tastes
• Positioning • Sugar free products
• Brand Recall

Threats
Weakness
• Rural Distribution • Health- Conscious
• Quality Control • Festival importance has been
sometimes decreasing
• Increase in cost
 Packing
Strategy
 Distinctive package design
 The Cadbury corporate purple
color
 The glass and a half of full
cream milk logo
 The Cadbury script logo.
 Distribution
• 3- tier approach
Strategy
• Multi-Channel Distribution

Steps involved in them are:

1. Product
2. Clearing and Forwarding
(C&F)
3. Wholesalers
4. Retailers
5. End Customer
Thank
you