POLITICAL PARTIES

Is an organized group of people often with

common views, who come together to
contest election and hold power in
government. The party agrees on some
proposed and programs with a view in
promoting the collective good or furthering
their supporters interest.
POLITICAL PARTIES IN
UNITED STATES OF
AMERICA
REPUBLICAN PARTY
• Also called as GOP or Grand Old Party.
• Founded by anti-slavery activists and economic
modernizers.
• Today’s GOP is generally socially conservative,
and favors smaller government, less regulation,
lower taxes and less federal intervention in
economy
HISTORY OF REPUBLICAN PARTY
•h
PRESIDENTS OF REPUBLICAN PARTY
DEMOCRATIC PARTY
• Is the oldest political party in the United States.
• Democrats are sometime referred as “The Party of the
People” attracting immigrants, blue-collar workers,
women, and minorities.
• They tend to take a more liberal stand on important
issues. They believe that the federal government
should take a more active role in people’s lives,
particularly those who are in need.
HISTORY
PRESIDENTS OF DEMOCRATIC PARTY
CAMPAIGN IN ELECTION

• Broadcast
• Out-of-Home
• Print
• Digital/Social Marketing
• Debate
• Commercial
Campaign in American Election
Election in United States of America
Interest Groups
• Are organized groups of individuals sharing common objectives who actively
attempt to influence policy makers.
• Lobbies- lobbying is one of the ways in which interest groups shape legislation
and bring the views of their constituents to the attention of decision-makers
• Major types of Interest groups:
• Economic interest groups
• Public interest groups
• Foreign government interest groups
• Religious interest groups
• Civil rights interest groups
• Ideological interest groups
• Single-issue interest groups