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100,000 Service providers in seven years……

Earned by Service
providers

According to a report, this industry is likely to gain a market size of $240 billion by 2023.
 21.08.2021 Group No:4
Alok Kumar Jha, Krishan Kumar, Pankaj Girdhar, Nikhil Kumar, Yogesh Pratap
Teachable- What is this.
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E-learning tool to transform

i) Teaching Experience
ii) Reading Experience
Teachable is in the business of Share what you know
Helps people to Create online courses and coaching services. Transform teaching experience
and know-how into a thriving knowledge business.

They are helping you to change the world by giving you the tools to share your knowledge
through online courses and coaching.
Teachable- A Seven year old company’s story
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1. Developed by a frustrated user -As a course builder himself, he was

utilizing Udemy to bring his mobile marketing course to the masses but became
increasingly frustrated by the lack of direct access to students Udemy provided.

2. Use of Data Base (CRM) to identify Customers

3. Became an Employer Brand: Teachable also consider themselves an
‘employer brand’. What is an employer brand? An employer brand is one that has a
reputation of being a great place to work, through incentives, work-life balance and good
office morale and due to this, they attract the best talent because everyone wants to work
there!.
 Teachable- USP?
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1. Converts Passion into business: People love Teachable because it allows creators and
enthusiasts to turn their passion into a business.

2. Age is just a number to start: People love Teachable as it’s a gateway for individuals
to learn new skills. People love Teachable because it promotes learning new skills, no
matter your age. What’s not to love about Teachable!?

3. Try before use: Do you want what we really love seeing on Teachable? Course
creators who give students a free sneak peek of their course content with a mini-
course before buying a full course or subscription. Why do we love this? Not only does
it mean students can ‘try before they buy’ but it also allows creators to create a ‘lead
magnet’ for their full courses. A win/win situation!

4. Customization:
Teachable offers more options to customize your website easily. Additionally, all design features are pretty easy to use
Teachable- USP?
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5. Personalized Marketing options: Teachable offers a longer list of marketing tools that you
can leverage to run highly optimized and personalized marketing campaigns. Its marketing
suite is capable of managing more complex marketing with more ease and clarity.

6. Data Analysis of your target market: Teachable offers a better suite of data analytics tools
to make greater sense of the data and run more efficient marketing campaigns. It also provides
more features through which marketing agents can quickly gauge the journey of students.
 Teachable- Having courses for all
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 Art, Careers, Marketing, Music, Food & Drink

 Photo & Video
 Home & Garden
 Design
 Productivity
 Travel & Languages
 Writing
 Lifestyle & Hobbies
 Business
 Tech & Programming
 Health & Fitness
 Teachable offerings to include workshops, authorship, coaching services, and annual tax filing
to boot.
 As for the future courses? Well… it looks like freediving, propagating plants, wine pairing,
drone flying, 3D rendering, and a lot more transformation.
Teachable- Courses that differs them from others
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1. Jessica Sprague
We just love this course! Jessica’s Teachable school provides detailed, easy to digest
information surrounding photo editing and digital scrap booking.

2. VR Dev School
This Teachable school is unlike anything we have seen on Teachable before. VR Dev School is
dedicated to teaching students how to make virtual reality games for Oculus Rift, HTC Vive,
Gear VR and Google Cardboard — we told you it was cool!

3. Create Your Being

Create your being focuses on teaching self-development and personal growth as a form of self-
care. The courses provide tools on how to discover who you really are, and how to grow into
the person you want to be.
Teachable- Helping their partners to grow?- Relationship Matters
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Focus on competency As a tutor you teach only, rest will

be taken care by Teachable.

You didn't go into business to stress over money (quite the

opposite) so they've got that covered, too. Payouts, taxes,
affiliates, authors, that’s their thing—their tagline is that
you do yours, rest leave it to teachable.
Teachable- Is simply a online learning app?-Differentiation
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Some of the most prominent features of Teachable are:

1. Tutor not only a teacher. Tutor may have their entire school on teachable.
2. Easy to make entire website/page of yours : Allows tutor to quickly build a website through
a drag and drop editor
3. Easy Analytics: Offers analytics tools to gauge your courses and calculate your ROI
4. Use your marketing skills, if you have You can design landing pages optimized to boost
conversions and sales
5. Advanced Support to grow: They have advanced marketing and sales pages to help you
after launch. Offers premium live chat support.

The main difference from other learning app is that the Teachable provides better marketing
features and better site design.
Teachable- Areas to improve upon
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1. Transaction fees.- Teachable takes transaction fees for per options/ selection by tutor or
student, which is higher also as compare to other website. But it may be also the premium
charges for their services.

2. Less pricing options for customers: As a student/ customer, the combo offers/ option of
basketing their courses are very limited.

3. Can't bulk sell courses as easily.: Option of selling multiple courses in one go is very
costly and having very complicated process.
 Teachable- CRM application
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1. Automate Processes
By leveraging data syncing and automated triggers, Teachable automates many manual processes such as on-
boarding new tutor or students and couple them with learning paths. When the records are added or updated in
teachable porta, this can set off a series of automated events such as email communications on new available
courses, accelerating productivity and ability to keep learners in the know.

2. Track Customer Activity

Knowing what your learners purchase and knowing when they complete a course can open up additional
engagement opportunities. By integrating their CRM so that everyone as a tutor have a clear view of learner
activity, this can allow everyone—sales, marketing, HR, etc.—to take action for giving insights to tutors. For
example, if a marketing manager/ marketing tutor see that a learner had completed a course, they can start sending
new or relevant marketing materials, new courses and learning content to them automatically.

3. Monitor Real-Time performance of tutors

Based on the engagement of learner in a course the results are presented automatically to tutor. Also, in many cases,
learner data automatically sent to tutor to up-to-date and helps them to improve their content.
Teachable- CRM application
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Easy Identify-Differentiate-Interact-Customize
Give tutors more time to work on their courses to get insight about their probable customers and tracks through
online learning activity of students. Tutor can present their brief/ sneak-peak of their courses and whenever the
tutor uploads their course and user activity is recorded automatically to inform tutor. Due to advanced CRM
technology used by teachable, both tutor and students gets benefitted and relationship grown between them.
Thank you !