CASE ANALYSIS REPORT

- COCA-COLA COLLABORATION WITH

‘APP ANNIE’

PRESENTED BY-
AYUSH KUMAR SONDHIYA
MADHUR SUHANE
HARSH DUBEY
 COMPANY PROFILE

• The World’s Most Powerful Brand

The company was formed to sell three main products.

1. Pemberton's French Wine of Cola (later known as Coca-Cola).

2. Pemberton's Indian Queen Hair Dye,
3. Pemberton's Globe Flower Cough Syrup.
 COMPANY PROFILE

• The Coca-Cola Company is the world's largest beverage company, largest

manufacturer, distributor and marketer of non-alcoholic beverage concentrates and
syrups in the world.

• The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated
The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage.
 COCA-COLA PRODUCTS AND BRANDS
The Coca-Cola Company offers nearly 400 brands in over 200 countries

• Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based artificial sweetener in place of sugar
• Diet Coke Caffeine-Free
• Cherry Coke (1985)
• Diet Cherry Coke (1986)
• Coke with Lemon (2001)
• Diet Coke with Lemon (2001)
• Vanilla Coke (2002)
• Diet Vanilla Coke (2002)
• Coca-Cola C2 (2004)
• Coke with Lime (2004)
• Aquarius Mineral Water (2004)
• Diet Coke with Lime (2004)
• Diet Coke Sweetened with Splenda (2005)
• Coca-Cola Zero (2005)
• Coca-Cola Black Cherry Vanilla (2006)
• Diet Coca-Cola Black Cherry Vanilla (2006)
• Coca-Cola BlaK (2006)
• Diet Coke Plus (2007)
• Coca-Cola Orange (2007)
TOP COMPANIES AND BRANDS OWNED BY CCI

• Coca-Cola (Coke) • Minute Maid

• Diet Coke • Simply Orange
• Coca-Cola Zero • Del Valle
• Sprite • Powerade
• Fanta • Vitaminwater
• Dasani • Odwalla
• Ciel • Fuze Beverage
• Smartwater • Honest Tea
 INNOVATION STRATEGIES ADOPTED BY
COCA-COLA

• ADVERTISING

• HOLIDAY CAMPAIGNS

• SPORTS SPONSORSHIP
 THREE APPS BY COCA-COLA

• Coca-Cola Freestyle for consumers

• Coke Notify Service Request for retailers
• Dasani Purefill
 SWOT ANALYSIS OF COMPANY

Strengths:

• Strong Brand Name

• Strong R&D
• Global Distribution
• Brand Loyalty
• Advertisement
• Financial Stability
WEAKNESS:

• Market Share
• Health concerns
• Pesticide Controversy
• Product diversification 
OPPORTUNITIES:

• Introduce new products and diversify its segments

• Increase presence in developing nations
• Bring advanced supply chain system
• Packaged drinking water
THREATS:

• Water usage controversy

• Packaging controversy
• Direct and indirect competition
• Change Of Taste
 APP ANNIE

• App Annie is the industry's most trusted

mobile data and analytics platform.
• It was founded in 2010, the company launched
the first mobile market data solution.
COCA-COLA RELIES ON APP ANNIE TO HELP AMAZE &
DELIGHT ITS CUSTOMERS

As one of the most recognized corporations in the world, The Coca-Cola Company offers

over 500 brands to people in more than 200 countries and employs more than 700,000
people around the world. In addition to its namesake Coca-Cola drinks, just some of the
company’s leading brands around the world include Dasani waters, Gold Peak teas and
coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smart
water, Sprite, vitamin water and Zico coconut water.
The company was founded in 1892 and is headquartered in Atlanta, GA.
SOME COLLABORATED BRANDS WITH
APP ANNIE
HOW IT WORKS?

• Global Data Stats

• Optimization
• Downloaded Rankings Index
• Compare Apps
BENEFITS OF APP ANNIE
• App Annie is the first all-in-one platform for mobile data, from mobile analytics to app
benchmarking. 
• More than ever before consumers are on their mobile devices. Consumers spend 4.2 hours
per day in apps and use 46 different apps each month.
• App Annie is the first company to offer a mobile performance suite that provides app
market, advertising analytics and data science driven insights derived from benchmarking
data.
• As a provider of mobile app intelligence, App Annie provides free and premium solutions
for all facets of the mobile application lifecycle, from market research to acquiring and
retaining customers, measuring engagement, monetization and expanding into new markets.
CHALLENGES

All around the world, people consume The Coca-Cola Company’s products 1.7 billion
times every day. Because many consumer interactions with the company’s brand occur in
secondary outlets, it's particularly valuable to have accurate data that sheds light on the
great numbers of marketing challenges and opportunities that come with being such a
multi-faced brand.
SOLUTION

Whether it is optimizing its own apps or partnering with retailers to optimize theirs, Coca-
Cola relies on App Annie Intelligence to help it understand the digital landscape via
actionable data. Armed with data from App Annie, Coca-Cola can gain an understanding
of everything from keyword optimization to colour schemes used in media buys. App
Annie data, injects science into a variety of marketing strategies. “The use cases of what
we use the App Annie dataset for are as diverse as the Coca-Cola customer base,” he says.
RESULTS

• App Annie’s data is a linchpin of the deep learning that propels Coca-Cola and its
customers forward.
• It is believed that data and insights from App Annie is key to maintaining The Coca-
Cola’s Company’s tradition of best-in-class marketing that has delighted consumers for
generations.
• “With insights and data from App Annie and the ability to work with the customers of
Coca-Cola, we can move the marketplace in places that amaze consumers and drive
really great experiences — and at the same time drive bottom line growth.”
THANK YOU!