The Evolution of

Traditional
to New Media
Evolution of Media
• Pre-Industrial Age
• Industrial Age
• Electronic Age
• New/ Information Age
 PRE-INDUSTRIAL
AGE
( BEFORE 1700)
People discovered fire, developed paper from
plants, and forged weapons and tools with
stone, bronze, copper and iron.
Pre - Industrial Devices
 CAVE PAINTINGS
(35,000 BC)
Also known as "parietal art" are painted
drawings on cave walls or
ceilings, mainly of prehistoric origin, dated to
some 40,000 years ago in Eurasia.
 Clay Tablets in Mesopotamia
(2,400 BCE)
Used as a writing medium especially for writing in cuneiform. Its
texts took forms of myths, fables, essays, hymns, proverbs, epic
poetry, laws, plants, and animals.

They allowed individuals to record who and what was significant.

This means of communicating was used for over 3000 years in 15
different languages.
 Papyrus in Egypt
(2,500 BCE)
A material similar to thick paper used in ancient
times as writing surface. It was made from pith of
papyrus plant. Used to disseminate documents like
administrative documents, letters, contracts, legal
texts, illustrated narratives, and religious texts.
ACTA DIURNA IN
ROME
(130 BC)
Acta Diurna were daily Roman official notices, a
sort of daily gazette. They were carved on stone
or metal and presented in message boards in
public places like the Forum of Rome.
 DIBAO IN CHINA
(2 CENTURY)
ND

A type of publication issued by central and local governments in

imperial China. They have been called "palace reports" or
"imperial bulletins." They contained official announcements and
news, and were intended to be seen only by bureaucrats. Dibao were
important because they were used as media for regulation and
circulation of government’s official reports and
CODEX IN MAYAN
REGION
(5TH CENTURY)
A book constructed of a number of
sheets of paper, vellum, papyrus, or
similar materials, with hand-written
contents.
 INDUSTRIAL AGE
(1700s-1930s)
A period of history that encompasses the changes in
economic and social organization. Characterized by
the replacement of hand tools with power-driven
machines and by the concentration of industry in
large establishments.
Industrial Devices
 NEWSPAPER
(1715)
A printed publication (usually issued daily or
weekly) consisting of folded unstapled sheets and
containing news, feature articles, advertisements,
and correspondence.
 TYPEWRITER
(1800)
An electric, electronic, or manual machine with keys for
producing printlike characters one at a time on paper inserted
around a roller.
Typewriters were important because it initiated the idea of
“computer-printer” process in which many types of writings
or texts can be made.
 TELEGRAPH
(1855)
A system for transmitting messages from a
distance along a wire, especially one creating
signals by making and breaking an electrical
connection.
 TELEPHONE
(1876)
A telecommunications device that permits users to conduct
conversation when they are far apart to be heard directly.
It converts human voice into electronic signals transmitted
via cables and other communication channels to another
telephone which produces the sound to receiving user.
 PUNCH CARDS
(1890)
A card perforated according to a code, for
controlling the operation of a machine, used in
voting machines and formerly in programming and
entering data into computers.
 PRINTING
PRESS FOR
MASS
PRODUCTION
(1900)
 COMMERCIAL MOTION
PICTURE
(1913)
A film, also called a movie, motion picture, theatrical
film, or photoplay, is a series of still images which, when
shown on a screen, creates the illusion of moving
images.
 MOTION PICTURES WITH
SOUND
(1926)
A sound film is a motion picture with synchronized
sound, or sound technologically coupled to image, as
opposed to a silent film. The first known public
exhibition of projected sound films took place in Paris in
1900, but decades passed before sound motion pictures
were made commercially practical.
 electronic AGE
(1930 – 1980)
The invention of the transistor where people harnessed
the power of transistors that led to the transistor radio,
electronic circuits, and the early computers. In this age,
long distance communication became more efficient.
Electronic Devices
 TELEVISION
(1941)
A system for transmitting visual images and
sound that are reproduced on screens, chiefly used
to broadcast programs for entertainment,
information, and education.
 LARGE ELECTRONIC
COMPUTERS
(1949)
Was amongst the earliest electronic general-
purpose computers made. It was Turing-
complete, digital and able to solve "a large class
of numerical problems" through reprogramming.
 Transistor Radios
(1954)
These are small portable radio receivers that uses
transistor-based circuitry. They became the most
popular electronic communication device in
history.Their pocket size sparked a change in
popular music listening habits, allowing people to
listen to music anywhere they went.
 MAIN FRAME
COMPUTERS
(1960)
Colloquially referred to as "big iron" are
computers used primarily by large organizations
for critical applications, bulk data processing, such
as census, industry and consumer statistics,
enterprise resource planning, and transaction
processing.
 Overhead Projector
(1960)
A presentation device that projects the enlarged
image of writing or drawing on the screen by means of
an overhead mirror.
 PERSONAL
COMPUTERS
(1976)
Apple Computer 1, also known later as the Apple
1, is a desktop computer released by the Apple
Computer Company (now Apple Inc.) in 1976.
PORTABLe COMPUTERS
(1980)
It is a personal computer that is designed to be
easily transported and relocated, but is larger and
less convenient to transport than a notebook
computer. The earliest PCs designed for easy
transport were called portables.
 New/ information AGE
(1900-Present)
Also known as Digital Age, it is a period in human history characterized
by the shift from traditional industry to an economy based on
information computerization.The Internet paved the way for faster
communication and the creation of the social network. People advanced
the use of microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice, image,
sound, and data are digitalized.
Digital Devices
 Search Engine
(1990)
It is a software system designed to search for information on World
Wide Web. Information may be mix of web pages, images, and other
file types. The first search engine created was Archie, created in 1990
by Alan Emtage. The most popular search engines are Google, Bing,
Yahoo, Ask.com, and AOL.com. Search engines are important
because they are “workhorses of the World Wide Web” that respond
to multiple queries of people every day, making information-seeking
easier.
 BLOGS
(1995)
Blog is discussion or informational website published
on World Wide Web made up of discrete, often
informal diary-style text entries.The first recognized blog
was created in 1994 by Justin Hall called “Links.net”
though word “blog” was coined in 1999 by Peter
Merholz. Blogs are important because they are used not
just to share thoughts, feelings, opinions or experiences
but also promote businesses of many companies.
 Social Networks
(1997)
It is a dedicated website or application that enables users to
communicate by posting information, comments, messages,
images, etc.The first recognizable social media site, Six Degrees,
was created in 1997. The most popular social networking sites or
apps are Facebook, YouTube, Instagram, Twitter, and
Snapchat. Social networks are important because they make
communication even more fun and enjoyable to people while not
leaving information and learning behind.
 WEARABLE
TECHNOLOGY
(2000)
Also called wearable gadgets is a category of
technology devices that can be worn by a
consumers.
 Smartphones
(2000)
It is handheld personal computer with operating system for
voice communication. It has features like telephone, digital camera and
video camera, GPS navigation, clock, news, etc.The first recognized
smartphone, Ericsson R380 Smartphone, was
released in 2000. Most popular smartphones are Apple, Samsung,
Huawei and etc. Smartphones are important because almost all of the
features of personal computer are stored inside it and
it makes information and communication more accessible to all.