Search Engine Optimization Plan For

Objectives

 To make your website easily findable over the web

 To increase the visibility
 To get more traffic (visitors) to the website
 To scale up the Branding
 Provide leads according to your business
 Introduction

 Search engine optimization and positioning is challenging at best. It’s not a

simple matter of adding a few tags that contain your important keywords. It is
an art and a science, because it is applying creative techniques to an in-depth
study of the search engines and directories.

 We are committed to meeting SEO needs of your website and proposes a

campaign plan. Our goal will be to meet your SEO outsourcing needs
thoroughly and professionally.

 Included within this proposal is a detailed Scope of Work outlining specific

proposed activities and fees for your review. The Scope of Work will include
site optimization and allied web promotion & development activities, SE-
friendly content writing and submission and tracking to over all major and
SEO Program Specification

 Our SEO Program is designed to address search engine algorithms of all main search
engines. The scope of the SEO Program is customized according to the needs of the
website, the target audience it addresses and the online competition associated with
it.

 The SEO process is divided into the following 6 Stages:

 1. Stage I - Evaluation & Planning
 2. Stage II - Execution
 3. Stage III - SEO Implementation
 4. Stage IV – Completion
 5. Stage V – Off-page optimization
 6. Stage VI – Monitoring
 STAGE 1 Evaluation & Planning Phase:

Process Deliverables
Current site stats recording (Link Popularity, PR etc) Report

Keyword Research (draft) Report (for feedback)

Keyword selection (based on your feedback) Report

Keyword finalization (based on your selection) E-mail

Pre-optimization Search Engine rank recording Report

Content writing recommendations Report

Selection of WebPages for optimization Report

Google analytics Report

Note:
Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis
 STAGE II Execution Phase:

Process Deliverables
Optimization data creation (to be used later in SEO
implementation) (SEO Audit) Excel Sheet Report

Note:
The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the
WebPages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name
optimization, Title Attributes etc
 STAGE III SEO Implementation Phase:

Process Deliverables
SEO Implementation execution for the entire site Checklist

Changes if any Checklist

 STAGE IV – On page SEO Completion Phase:

Process Deliverables

Final site re-submissions to search engines Report

Completion report Report

Meta-keywords position Report

GMB (GOOGLE MY BUSSINESS Report

 STAGE V - Off page optimization

Process Deliverables
XML Sitemap Submission Report
Social Bookmarks Report
Forum Profile Links Report
Article/blog Creation Report
Article Submission Report
Link building Report
Blog Comments Report
Web 2.0 submission Report
Document/ Broacher Submission Report
Classified Submission Report
Local Listing Submission Report
Social Media Submission Report
Ppt Submission Report

These reports will be on Monthly basis

 STAGE VI SEO Monitoring

Process Deliverables
Rank monitoring Report

Traffic report analysis Report

Further on page recommendations (If any) Report

Google ad and Facebook ad performance Report

A-herf back link Report

Project Duration

 The total SEO process from initial “Evaluation & Planning” to the
“SEO Execution” phase will roughly take around 12 weeks for
optimization of up to 25 web pages. However this duration is subject to
change based on variables like the time taken to get a response from the
client, discussions, whether any additional content needs to be created
on the site etc.
 When can you see Rankings?
Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page optimization
(SEO) and Off-Page Optimization (Link Building). Realistically, you can expect to see results for some
keywords starting 10 weeks after the final submission. Rankings usually stabilize after about three
months after the implementation phase. However, your traffic rises continuously since more and more
search engines index more and more optimized pages of your website.
ACCELERATED MOBILE
PERFORMANCE AND MOBILE

 ACCELERATED MOBILE PERFORMANCE AND MOBILE OPTIMIZATION Search engines

have increasingly started to develop mobile crawlers that rank web pages for mobile-only
indexes. As such, having a mobile-optimized website will improve your overall rankings.
 Google also displays a carousel of search results that showcases web pages that have
implemented what is called Accelerated Mobile Performance (AMP).
 AMP is a fast-loading HTML infrastructure, and while it is not yet a ranking factor, adding AMP
to your website will likely result in greater visibility on Google's carousel.
Some Points to be Noted

 Website will be submitted to the major free search engines and directories, including a few
industry-specific free directories.
 We will include 10 keywords approve by the client in the optimization
 Unethical SEO techniques will not be used in our SEO.
 None of the SEO techniques used by us will get our clients website banned.
 The SEO techniques used to optimize the site will help make your website Search Engine
Crawler Friendly.
 We will not carry out any changes on your website without prior approval.
 We do not give false ranking guarantees.
 It is not possible for any one to guarantee you a particular ranking on any search engine.
Google and most other search engines clearly state this on their website.
Check here - http://www.google.com/webmasters/seo.html.
 Fees

 It is applicable for one website per region, we will treat different region as different project
 There will be one time payment of 5000/- INR for on page SEO, Since you have two
website I will be charging you 8,000 INR for this
 There will be a monthly charge of 12,000/- INR for Off page SEO, I usually charge atleast
15,000 but for OUGian I charge around 12k, so basically it will be 24k Per month for you
 We will take On page charges + 50% of Off page charges in starting of the project and rest
50% will be given to us in the month end
 Bank Account -

Arbab Fazle Usmani

Account number – 20171140006551
Bank- HDFC
Branch - CAMAC STREET
IFSC Code:
Contact

Email -arbabusmani@gmail.com
Phone Number - +91 9874094141
Facebook – www.facebook.com/war10rd
Thank You