UNIT 18 UK AS A TOURIST

DESTINATION SESSION 4
14/10/21
Anna Jones, Travel and Aviation Lecturer
UNIT 18: THE UK AS A TOURIST
DESTINATION

By the end of todays lesson you will:

Learning Aim B – Merit
Examine how the infrastructure and facilities available in
the UK meet the needs of different types of visitors

B.M1: Assess how the current infrastructure, facilities and

media coverage have helped to develop tourism in the UK
TO ACHIEVE B:M2:
LEARNERS’ ASSESSMENTS WILL GIVE A CLEAR, DETAILED CONSIDERATION OF HOW THE INFRASTRUCTURE,
FACILITIES AND MEDIA COVERAGE CAN AFFECT TOURISM IN THE UK. THEY WILL EXAMINE THE CONNECTIONS
BETWEEN INFRASTRUCTURE, FACILITIES AND MEDIA. LEARNERS WILL SUPPORT THEIR ASSESSMENTS WITH
EVIDENCE IN TERMS OF SPECIFIC DETAILS AND EXAMPLES THAT ARE MOSTLY RELEVANT TO INFRASTRUCTURE,
FACILITIES AND THE MEDIA
IF YOU BUILD IT ‘THEY’ WILL COME….
 INFRASTRUCTURE IN THE UK TOURISM
INDUSTRY
 Road systems, railways, ports, airports etc are the “Arteries” for a successful tourism industry in
the UK
 Globally the UK are in direct competition with the rest of the world as infrastructure continues to
improve world wide
PRE-PANDEMIC:

 Since 2017 air transport infrastructure is one of the most improved components.
 With strong growth in scores across most regions/subregions and economic development levels.
 Much of this performance has come from growing route capacity and the number of carriers operating.
 Perceptions of the quality of air transport infrastructure, while better since 2017, have grown more
slowly
 While most recent airport density figures indicate slightly reduced airport access than before.

(World economic forum September 2019)

HTTPS://STUDY.COM/ACADEMY/LESSON/TRANS
PORTATIONS-IMPACT-ON-TOURISM.HTML
 SO HOW DOES INFRASTRUCTURE HELP
THE UK TOURISM INDUSTRY? INBOUND:

 In 2018, the UK attracted 38 million international visitors and this number is expected to grow by a quarter by 2025.
Tourism is our calling card to the world, and it has never been more important to ensure that Britain continues to be a
world-class destination competing for global business.
 The UK needs a world-class airport infrastructure, as well as a transport network that supports leisure tourism right across
the UK. Ensuring that key gateways and the wider transport network are welcoming, accessible and provide good value
for money, is essential if we are to see growth from new and emerging markets, as well as maintaining and increasing our
market share with more traditional markets.
 A new third runway will be built at London Heathrow however this runway will only increase capacity to 2030 so we
propose that there is also expansion at Gatwick to maintain London’s position as a world leading transport centre.
 In 2017 UK inbound contributed to the development of the Tourism Sector Deal which asks the Government to build a
world-class transport infrastructure, including a tourist-friendly network across the UK.  This will increase visitor
capacity, particularly to areas outside of London, increase tourism’s GDP contribution, generate more jobs and regenerate
areas throughout Britain.
DOMESTIC
TOURISM:

 Why is infrastructure important to

domestic Tourism?
 Consider the past 18 months and
visitor patterns
 What sectors of the infrastucture
would be needed for domestic
tourism?
ASSESS HOW THE CURRENT INFRASTRUCTURE
HAVE HELPED UK TOURISM DEVELOP

 Work in small Groups

 Use our 4 destinations to look into infrastructure (one
destination per group: Tenby, Lake District, Bath and
Birmingham)
 Look at both Inbound and Domestic tourism
 How has the infrastructure developed over the years?
 How does this benefit the visitor?

20 minutes!
This Photo by Unknown Author is licensed under CC BY-SA
FEEDBACK:
ASSESS HOW THE FACILITIES ARE ENCOURAGING UK
TOURISM

 The UK is a developed country (1st World) Many

unique shopping experiences and fantastic
accommodation choices
 The UK carries out certain laws on how facilities are
maintained
 There are unique facilities within the UK –from
Regal Historic attractions to movie magic attractions

This Photo by Unknown Author is licensed under CC BY-NC-ND

QUESTION?? HOW HAS THE MEDIA HELPED UK TOURISM?

Refresher – What is classed as “Media”

MEDIA:

Magazine Articles
Online reviews
Social media
TV advertisements
Radio Documentaries
Newspapers
News reports
GROUP
Working onWORK!
the same destination –
How has the media helped your
town/destination?

Has there been a major event to

encourage visitors?

This Photo by Unknown Author is licensed under CC BY

Has the place featured on a Holiday

programme/something similar?

20 minutes!
Feedback:
Give one example each and motivation
ASSIGNMENT
WORKSHOP – COMBINE Learning Aim B – Merit
WHAT YOU HAVE Examine how the infrastructure
LEARNED TODAY
and facilities available in the UK
meet the needs of different types
of visitors

B.M1: Assess how the current

infrastructure, facilities and
media coverage have helped to
develop tourism in the UK
NEXT WEEK

 PAW week!
 No Lesson unless asked to come in
 See you on Thursday 4th November!