UNIT 18 UK AS A TOURIST

DESTINATION SESSION 4
07/10/21
Anna Jones, Travel and Aviation Lecturer
UNIT 18: THE UK AS A TOURIST
DESTINATION

By the end of todays lesson you will:

Learning Aim A – Merit
Explore the different types of UK tourist destinations and
motivating factors for visitor travel

A.M1: Assess the effectiveness of two of the

Selected destinations in meeting the motivations
Of different types of visitors
 REFRESHER!
Transport infrastructure:
What do we have to offer in
This Photo by Unknown Author is licensed under CC BY-SA the UK?

• International Gateways
• Ports
• Roads and Railways
• “Hubs” – National and Regional
Connections
• Miscellaneous:
TYPES OF ACCOMMODATION

 Hotel
 Bed and Breakfast
 Hostel
 Campsites (Static caravans, tents, yurts,
bunkhouses, pods, chalet)
 Air BnB (house, apartment, cottage
hire)
 Boats: Barge, cruiser etc
BOARD BASIS

 Full Board (all meals)

 Half Board (Breakfast and evening meal)
 Bed and Breakfast
 Self Catering
 All Inclusive
RATINGS OF ACCOMMODATION
 Star ratings
 Review sites: Trip advisor, Facebook,
Google reviews

“Add ons”
ANCILLARY PRODUCTS


 Tours
 Meals
 Attraction tickets
 Car hire/ transfers
LEARNING AIM A:M1
ASSESS THE EFFECTIVENESS OF TWO OF THE SELECTED DESTINATIONS IN MEETING THE MOTIVATIONS
OF DIFFERENT TYPES OF VISITORS
 Give a DETAILED and BALANCED
BEACH HOLIDAY: TENBY

assessment for meeting different visitor
types.
Scenario A
A family with young children on a domestic beach holiday, wanted time for the family, beach time,
good food, days out to suit all the family:

 What does Tenby have to offer them?

 How effective is Tenby to meet the customers motivations?

This Photo by Unknown Author is licensed under CC BY-SA-NC

WHAT DOES TENBY HAVE TO OFFER A
YOUNG FAMILY?
Spend 20 minutes researching
online

Find 5 things to see and do in

Tenby for young families

How would each “attraction”

motivate this customer to visit
FEEDBACK:
GIVE ONE EXAMPLE EACH
AND MOTIVATION
EXEMPLARY EXAMPLE – TO GET YOU
STARTED ON M1:
Tenby is most effective in meeting a young family needs, from its award winning beaches which
offer a ‘Bucket and Spade’ style of holiday:
“Tenby Harbour Beach
In the summer months, there's nothing better than sitting on the soft golden sand of 
Tenby Harbour Beach. Snuggled within the safety of the harbour walls and just a short walk from
the main multi-storey car park in Tenby, this beach is ideal for young families.”
(Reference visitwales.com)
to it’s local paid attractions such as Oakwood theme park and Folly farm which have plenty to keep
young and teenage children’ boredom at bay.
There are plenty of boat trips in and around the Tenby harbour which offer a variety of trips from
seal watching, to mackerel fishing which prove to be popular with families of all ages and in
particular those with young children looking for adventure.
 Give a DETAILED and BALANCED
BEACH HOLIDAY: TENBY

assessment for meeting different visitor
types.

Scenario B
A student visiting from Japan wanting to sample a taste of the British Coast :

 What does Tenby have to offer them?

 How effective is Tenby to meet the customers motivations?

This Photo by Unknown Author is licensed under CC BY-SA-NC

WHAT DOES TENBY HAVE
TO OFFER A STUDENT
FROM OVERSEAS?
Spend 20 minutes researching
online

Find 5 things to see and do in Tenby

for Students from overseas

How would each “attraction”

motivate this customer to visit

This Photo by Unknown Author is licensed under CC BY-SA

FEEDBACK:
GIVE ONE EXAMPLE
EACH AND MOTIVATION
EXEMPLARY EXAMPLE (CONTINUED)
– TO GET YOU STARTED ON M1:

Tenby not only has the voted number one most beautiful beach in Britain which
anyone visiting from overseas should make their number one reason for visiting,
but it’s unique architecture with it’s striking colours forms it’s famous coastline
which is quintessentially ‘British’.
“Voted the Sunday Times Beach of the Year 2019, Castle Beach was named the best
beach in the whole of Great Britain. Offering striking views of Tenby’s colourful
Victorian town houses, St. Catherine’s Island and Pembrokeshire’s coastal scenery,
Castle Beach is the most beautiful beach in Tenby. View of Castle Beach from Tenby
Castle” (www.adragonsescape.com)
CULTURAL HOLIDAY: BATH
Scenario A:
A couple after a relaxing weekend getaway that are visiting from Scotland

 What does Bath have to offer them?

 How effective is Bath to meet the customers motivations?
WHAT DOES BATH HAVE TO OFFER
THIS COUPLE?
Spend 20 minutes researching
online

Find 5 things to see and do in Bath

for couples

How would each “attraction”

motivate this customer to visit
Feedback:
Give one example each and motivation
CULTURAL HOLIDAY: BATH
Scenario B:
A family with teenage children visiting from America that seek a trip filled with British History
and culture

 What does Bath have to offer them?

 How effective is Bath to meet the customers motivations?
WHAT DOES BATH HAVE TO OFFER
THIS FAMILY FROM OVERSEAS?
Spend 20 minutes researching
online

Find 5 things to see and do in Bath

for overseas families

How would each “attraction”

motivate this customer to visit
Feedback:
Give one example each and motivation
ASSIGNMENT Learning Aim A – Merit
WORKSHOP
Explore the different types of UK
tourist destinations and motivating
factors for visitor travel

A.M1: Assess the effectiveness of

two of the
Selected destinations in meeting the
motivations
Of different types of visitors
NEXT WEEK

 Learning aim B: Examine how the

infrastructure and facilities available in the
UK meet the needs of different types of
visitors
 M2: Assess how the current infrastructure
facilities and media coverage have helped
to develop tourism in the UK