PERFORMANCE & CAREER

MANAGEMNT

Lecture-2
In selecting a Business, the firm
determines

1. who it will serve

2. what needs those target customers

have that it will satisfy

3. how those needs will be satisfied

2
The External Environment
Environment
Sociocultural

ral

Ge omic
hic
ne Industry

Ec

n
r ap

e ra
Environment

on
Ge
og
Threat of new entrants

l
m

Power of suppliers
De

Power of buyers
Product substitutes
Intensity of rivalry

l
ga
nt
En

/L e
Competitor
Gl

e
vir

nm
ca l
ob

Environment
al

li ti
o

o
nm

vir
Po
e

En
nt

Technological

General 3
External Environmental Analysis
Analysis of general environment
Analysis of industry environment
Analysis of competitor environment

The External
Environment
Strategic Intent
Strategic Mission

4
 Mission Statements
Bank Alfalah
 “To develop and deliver the most innovative products,
manage customer experience, deliver quality service that
contributes to brand strength establishes the competitative
advantage and enhances profitability, thus providing value
to the stakeholders of the bank.”
National Bank of Pakistan
 To be recognized in the market place by Institutionalizing
a merit & performance culture, Creating a powerful &
distinctive brand identity, Achieving top-tier financial
performance, and Adopting & living out our core
values.
U Fone
 Ufone is committed to increasing its coverage and
market reach to bring innovative wireless services
to the greatest number of Pakistan subscribers in
the shortest timeframe possible. 5
 Vision Statements
Pakistan Tobacco Company
 ‘First choice for everyone’
U Fone
 “To become the best cellular option available in the country for
you.”
PTC
 To be leading services provider in the region by achieving
customer satisfaction and maximizing share’s holder equity.
Telenor
 “Telenor - ideas that simplify”

6
Three-Stage Process

Strategy Formulation

Strategy Implementation

Strategy Evaluation
7
 Comprehensive Strategic Management Model

External
Audit

Long-Term Generate, Implement Implement Measure &

Objectives Evaluate, Strategies: Strategies: Evaluate
Vision Select Mgmt Issues Marketing, Performance
& Strategies Fin/Acct,
Mission R&D, HR
Statements

Internal
Audit

8
 Model of Employee Behavior
 Forces that influence behavior:
• External to the employee:
 External environment (economic conditions,
laws and regulations, etc.)
 Work environment (supervision,
organization, coworkers, outcomes of
performance)
• Within the employee:
 Motivation, attitudes,
knowledge/skills/abilities (KSAs)
9
The External Environment

10
The Hiring Process
Recruitment

Selection

Socialization
Socialization
Purpose & Importance of Socialization
 Improve ability
 Learn company values/system
 Increase commitment to the successes
 Willingness to work with commitment
 Feel comfortable at new environment
 To know each other in the company
Socialization Process Steps
 Prearrival

 Encounter

 Metamorphosis
Prearrival
 Before starting the job
 Enter with values, attitudes,
expectations
 Schools, training
 Interviews prepare for
organizational fit
Encounter
 Upon entry into organization
 Shock at possible dichotomy
Expectations
Reality
 Affirmation
 Detachment
Metamorphosis
 Problems worked out
 Comfortable with environment
 Productivity
 Commitment
 Turnover
Many People Socialize new
Hires
 HRM
 Orientation
 Schedule others
 Supervisor
 Peers
 Organizational culture
 CEO
Topics covered in employee Orientation
program
Introduction
 To organization
 To supervisor
 To trainers
 To coworkers
 To system
Job Duties
 Job location
 Job tasks
 Job safety requirements
 Overview of job
 Job objectives
 Relationship to other jobs
Organizational Issues
 History of employer
 Organization of employer
 Name & titles of key executives
 Employee’s titles and departments
 Layout of physical facilities
 Probationary period
 Overview of production process
 Company policies and rules
 Disciplinary regulations
 Employee handbook
 Safety procedures
Employee
Benefits
 Pay scales & paydays
 Vacations, Rest break

 Training & education benefits

 Counseling

 Housing facilities

 Insurance benefits
 Retirement program
 services for employees
 Rehabilitation program
 Balance for New Employee

Training Efficiency
Orientations Productivity

New Employee
Capabilities Job Demands