1

BUSINESS
ANALYTICS
ASSIGNMENT
 TEAM MEMBERS 2

NAMES ROLL NUMBERS

 ABHIJIT MURUGADASS  CB.BU.P2MBA20001
 ABHIRAMI M RENJAN  CB.BU.P2MBA20004
 APARNA JAYAKUMAR  CB.BU.P2MBA20019
 GOWRI SHANKAR U  CB.BU.P2MBA20157
 NANDU G KRISHNAN  CB.BU.P2MBA20085
 TOPICS PRESENTATION 3

TOPICS NAMES
 INTRODUCTION  NANDU G KRISHNAN
 COMPETING ON ANALYTICS  APARNA JAYAKUMAR
 ANALYTICS 3.0  ABHIRAMI M RENJAN
 CHANGES IN ANALYTICS  GOWRI SHANKAR U
 CONCLUSION  ABHIJIT MURUGADASS
 INTRODUCTION 4

BUSINESS ANALYTICS

TYPES OF BUSINESS ANALYTICS :

 Descriptive analytics.
 Predictive analytics.
 Prescriptive analytics.
 5

FUTURE OF BUSINESS
ANALYTICS
 MAIN PURPOSES OF ANALYTICS 6

 Business Analytics is the tool to make a sound commercial decision.

 To improve profitability of business, increase market share and revenue and to
provide a better return to share holders
 To provide competitive advantages to companies.
 To combine available data with well thought models in order to improve business
decisions.
 Converts available data into valuable information.
 7

COMPETING
ON
ANALYTICS

APARNA JAYAKUMAR
 COMPETING ON ANALYTICS 8

 The 6th article describes how to compete in a data analysis scenario.

 Successful usage of killer apps in some organizations like Amazon, Harrah’s, Capital One and
Boston Red Sox.

 These organizations are able to know better about the values that customer want, which in turn
be able to squeeze all the value from the processes and make the best out of it.

 To be an analytics competitor, top-down approach from the senior leadership team, as well as
hiring the best people are necessary.
 ANATOMY OF AN 9

ANALYTICS COMPETITOR
Marriott International Approach.
 How they utilize the analytics?
 If you want to squeeze the most revenue from your inventory, Marriott’s approach is the
ticket.
Davenport’s study found three key attributes among analytics competitors.
 Widespread use of modelling and optimization.
 An Enterprise Approach.
 Senior Executive Advocates.
 WIDESPREAD USE OF MODELLING AND OPTIMIZATION 10

Analytics competitors look well beyond statistics. They are using sort of things that could provide them
better insights from data, such as:

 Predictive modelling to identify the most profitable customer.

 Data ware-house to pool in house and outside data.

 Optimized supply chain.

 Sophisticated experiments to calculate impact.

  AN ENTERPRISE APPROACH 11
• Successful analytics competitor, will implement analytics using multiple applications in
wide business functions rather using a single app.
• Using centralized function to manage critical data.

 SENIOR EXECUTIVE ADVOCATES

 Changing into an analytics competitor requires Leadership Skills to guide the
organization
 THEIR SOURCES OF STRENGTH 12

 Davenport defines 4 things that make an analytics competitor. They are the
following….
 THE RIGHT FOCUS – It is necessary to have certain focus only on a few
analytics subjects.
 THE RIGHT CULTURE – The culture is to appreciate usage of data, the fact
and procedure to get it.
 THE RIGHT PEOPLE – A good Analyst = Expertise + Ability to express it in
the simple way + Interpersonal skills.
 THE RIGHT TECHNOLOGY – A Data strategy, Business intelligence software
and a Computer hardware.
 THE LONG ROAD AHEAD 13

 To become an analytics competitor, it will take a long time until the ROI, while meantime, it will costs
many efforts and expenses. Yet, it can be done gradually from current time by collecting data and refining
the system, and equip the organization with analytics minded people.

THE LONG ROAD AHEAD

 14

ANALYTICS 3.0

ABHIRAMI M RENJAN
 ANALYTICS 3.0 15

 Article 7 speaks about the 2 eras in the usage of Data Analytics, Before Big Data
and After Big Data (BBD & ABD).
 Analytics 1.0, which is followed by Analytics 2.0, the 2.0 version is more
substantial, based on new priorities and technical possibilities.
 Whereas, Analytics 3.0 is more fundamental and far-reaching enough to have
powerful data-gathering and analysis methods.
 Changes comes fast, New players emerge, competitive positions shift, novel
technologies must be mastered and talent gravitates towards the most exiting new
work.
 The first companies to perceive the general direction of change, will be the best
positioned to drive that change.
 THE EVOLUTION OF ANALYTICS 16

 How did it all began?

 The field of Business Analytics was born in the mid-1950s, with the advent of
tools that could produce and capture a larger quantity of information.
 It had discern patterns which was far more quickly than the unassisted human
mind ever could.

THE CONNECTION
 ANALYTICS 1.0 – THE ERA OF 17

“BUSINESS INTELLIGENCE”
 Analytics 1.0 was a time of real progress in gaining an objective, deep
understanding of important business phenomena.
 It gave managers a fact-based comprehension to go beyond intuitions while
making decisions.
 Data was about production processes, sales and customer interactions, which were
recorded, aggregated and analyzed.
 Several questions arise like,
 Which to focus?
 Did people see analytics as a source of competitive advantage?
 ANALYTICS 2.0 – THE ERA OF 18

“BIG DATA”
 The Analytics 1.0 period predominated for half a century, until the mid 2000s.
The internet based social network firms began to analyze new kinds of
information.
 As analytics entered the 2.0 phase, the need for powerful new tools quickly
became apparent.
 LinkedIn was created which helped to find jobs, fostered skills and expertise.
 Innovative technologies was created, acquired and mastered.
 Other technologies were introduced such as, “In memory” and “In - database”
analytics.
 OPEN SOFTWARE CONTENT 19

 HADOOP
 Big data cannot fit or to be analyzed fast
enough on a single server.
 An open source software framework
called Hadoop was used.
 It could do fast data processing across
parallel servers.
 NoSQL
 To deal with relatively unstructured data,
companies turned to a new class of
database.
 Much information was stored and
analyzed in NoSQL.
 ANALYTICS 3.0 – THE ERA OF 20

“DATA-ENRICHED OFFERINGS”
 Analytics 3.0 marks the point when other large data organizations started to
follow suit.
 Here, it is the ability to analyze those sets of data for the benefit of customers and
markets.
 The ability to embed analytics and optimization into every business decision.
 Analytics 3.0 brings new challenges and opportunities

EVERYTHING IS CONNECTED.
 IDEAS 21

WHY IT
A NEW ERA MATTERS WHAT TO DO
Firms dealing with analytics saw Data Analysis is used to make better In the era of Analytics 3.0, managers
everything changing. internal decisions. must drive efforts.

Major shift is that building analytical It focuses on delivering value to Creatively combining data managing
power into consumer products and customers. approaches to setting new analytics
services. focused roles.

Setting the guidelines for responding.

 THE NEXT BIG DATA, IN BETA 22

 The BOSCH group, have embarked on a series of initiatives to make use of data and
analytics to provide intelligent customer offerings.
 Schneider Electric had Advanced Distribution Management System (ADMS) to monitor
network devices.
 General Electric have created Predix and Predictivity.
 UPS have created an initiative called ORION(On-road Integrated Optimization and
Navigation)
 Stan Davis and Bill Davidson argued companies should be “Informationalize” and should THE BIG DATA, BETA.

use to “Turbocharge” their offerings.

 Quotron had stock data and Official Airline Guide had flight data.
 Google, Amazon, Facebook and others have prospered not by giving customer
information. But by giving them shortcuts to decision and action.
 10 REQUIREMENTS FOR 23

CAPITALIZING ON DATA
ANALYTICS
Analytics 3.0
 Multiple types of data, often combined.
 A new set of data management options
 Faster technologies and methods of analysis.
 Embedded analytics.
 Data discovery.
 Cross-disciplinary data teams.
 Chief analytics officers.
 Prescriptive analytics.
 Analytics on an industrial scale.
 New ways of deciding and managing.
 CREATING VALUE IN THE 24

DATA ECONOMY
 Does Data Analytics 3.0 represents the ultimate form of competing on
analytics? Perhaps NO!!
 The new capabilities required of both long-established and start-up firms that is
not developed using old models.
 The new capabilities required for both long-established and start-up firms cannot
be developed using old models.
 The big data was a huge step forward, but it will not provide advantage much
longer.
 We should fundamentally rethink how Data Analytics can create a value.
 Analytics 3.0 is the direction of change and the new model on competing on
analytics.
 25

CHANGES IN
ANALYTICS
HOW ANALYTICS HAS CHANGED IN THE LAST 10 YEARS

GOWRI SHANKAR U
 AN OVERVIEW 26

 How it has changed?

 What has changed?
 What’s new?
 What stayed the same?
 Disadvantages of new technology.
 HOW IT HAS CHANGED 27

 Rapid and broad growth.

 New data sources.
 More data.
 Automated capabilities.
 WHAT HAS CHANGED 28

 Changes in technology.
 Data analytics profile.
 Software changes.
 Hardware changes.
 WHAT’S NEW 29

 Cloud-based analytics :
 Massive computing.
 Short period.
 Low cost.
 Open source software :
 Hadoop.
 Open refined.
 Pentaho.
 30

 Scripting languages :
 Pig.
 Hive.
 Python.
 Autonomous analytics :
 Process data and take decision.
 Adopt the recommended action on its own.
 Improve the productivity and effectiveness.
 WHAT STAYED THE SAME 31

 Proprietary analytical tools.

 Statistics packages.
 Spreadsheets.
 DISADVANTAGES OF 32

NEW TECHNOLOGY
 New tools are more complex. Because,
 They require high level of expertise.
 They require analytical leadership, culture and strategy becomes expensive
 CONCLUSION 33

 In the 6th article, we came to know about how to compete in Data Analytics
scenario.
 We understood how does the organizations make use of analytics in the most
efficient manner in order to create a good customer value and base.
 The wide use of techniques to give a better insight from the data set.
 Then, the different approaches implemented for the application in wide business
functions to be successful.
 34
 Article 7 describes about the 2 eras in the usage of Data Analytics.
 It speaks about How was it Before Big Data and After Big Data.
 The article speaks about the evolution of analytics and how people saw analytics as a source of
competitive advantage.
 We have understood how innovative technologies was created, acquired and mastered.
 We came to know about Analytics 3.0 and what were the challenges and opportunities it had
brought.
 We have learnt about the requirements for capitalizing on data analytics.
 It also speaks about the future of data analytics and the direction of change.
 35
 The 8th article is about “How analytics have changed In the last 10 years”.
 We could simply conclude that,
 There has been a rapid growth in the analytics technologies for the past 10 years.
 Changes in Software, Hardware and even the profile of data analytics.
 Data processing have became simpler.
 Introduction on cloud based analytics and autonomous analytics have brought a huge
positive impact at present.
 36

“ Technology is the amplifier of

our intellect.

”
 37

THANK YOU!!