An Exploration of the Marketing Strategy

for the E-Commerce Marketplace at

NEURON MERCH

By , Under Supervision of,

Sumit Bharti Arif Anwar
Enrollment No. ASB/BBA/19/041
 INTRODUCTION

 Nearly all online marketplaces face the challenge of ensuring the

quality of sellers.
 This is particularly challenging in large marketplaces, where it may be
infeasible to pre-screen all sellers.
 In particular, in many settings, pure exploration achieves the optimal
rate of successful matches.
 OBJECTIVES

 To establish Deeper Business Relationships

 To Improve Customer Loyalty
 To refine Service Efficiency
 To establish The Right Target Audience
 COMPANY PROFILE

 Brand building
 Customized bulk order
 Personalized personal order
 REVIEW OF LITERATURE

Most important theme in online retailing is effort to integrate online and

offline operations.US retail market accounts for over $8.7 trillion of total
GDP (2/3rds of all economic activity). Retail industry can be divided into
segments, each of which offers opportunities for online retail. Biggest
opportunities for online retail sales
 RESEARCH METHODOLOGY
 To get a Glimpse of Google Trends.
 To view the Search Engine Results Pages.
 To engage in Keyword Research.
 To refine Service Efficiency.
 To sell More.
DATA ANALYSIS & PRESENTATION
Interpretation
 RESULTS AND LEARNING OUTCOMES

 From the inception of the Internet and e-commerce, the possibilities

have become endless for both businesses and consumers.

 It creates more opportunities for profit and advancements for

businesses, while creating more options for consumers.
THANK YOU