Chapter 7

Communication for
Work Purposes
 Members
Clarissa Mae Cardona
Jolina Mae Briones
Rhea Sarmiento
Joebert Ines
Julianna Marie Navarro
Kyle Ashley Marzo
Stephanie Ketch Bucaso
Norlyn Manzano
Rogelio Caldona
Jean Marie Serviano
 Communication for
Work Purposes
 It is the transmitting of information
between one people or group and another
person or group in an organization.
 It includes emails, text messages, voice
mails, notes and etc.
Basic of writing
 WRITING
defined as the activity or skill
of marking coherent works on
paper and composing text.
FOUR MAIN CATEGORIES
OF WRITING
Expository Writing
Descriptive Writing
Persuasive Writing
Narrative Writing
 EXPOSITORY WRITING
 Expository writing's main purpose is to
explain.
 It is a subject-oriented writing style,
in which authors focus on telling you
about a given topic or subject without
voicing their personal opinions.
 FOR EXAMPLE
Air pollution
is one of the most dangerous forms of pollution. A biological,
chemical and physical alteration of the air occurs when smoke,
dust, and any harmful gases enter into the atmosphere and make
it difficult for all living beings to survive as the air becomes
contaminated. Burning of fossil fuels, agriculture-related
activities, mining operations, exhaust from industries and
factories, and household cleaning products entail air pollution.
People release a huge amount of chemical substances in the air
every day. The effects of air pollution are alarming. It causes
global warming, acid rains, respiratory and heart problems, and
eutrophication. A lot of wildlife species are forced to change
their habitat in order to survive.
 DESCRIPTIVE WRITING
 Descriptive writing‘s main purpose is to
describe.
 It is a style of writing that focuses on
describing a character, an event, or a
place in great detail.
 It can be poetic when the author takes
the time to be very specific in his or her
descriptions.
 EXAMPLE
The author visualizes what he or she sees, hears,
tastes, smells, and feels. Example: You dream of fried
bananas, sizzling hot in bubbling coconut oil, golden
brown, its sweet aroma bringing back childhood memories
of your mother in the kitchen happy times. With a metal
spatula, you lift the banana halves from the wok and roll
them in a mound of precious sugar. The irresistible sight
of the white grains of sugar clinging to the red-brown
surface make your mouth water pushes your sister's
words out of your mind: "No matter what happens, don't
leave the house."
 PERSUASIVE WRITING
 Persuasive writing‘s main purpose is to convince.
 Unlike expository writing, persuasive writing contains the
opinions and biases of the author.
 To convince others to agree with the author‘s point of
view, persuasive writing contains justifications and
reasons.
 It is often used in letters of complaint, advertisements,
or commercials, affiliate marketing pitches, cover
letters, and newspaper opinion and editorial pieces.
 EXAMPLE
It is often asks for readers to do something about a
situation (this is called a call to action). Example: Are
you tired of seeing your paychecks slashed by unjust tax
deductions? We work hard to provide for our families
and then wind up only being able to live paycheck to
paycheck. If you vote for me, I'll make sure your taxes
are lowered and you get the government services that
you depend on. Imagine everything you’ll be able to do
with more wiggle room in your monthly income.
Cast your vote today.
 NARRATIVE WRITING
 Narrative writing‘s main purpose is to tell a story.
 The author will create different characters and tell you
what happens to them (sometimes the author writes
from the point of view of one of the characters- this is
known as first-person narration).
 Novels, short stories, novellas, poetry, and biographies
can all fall in the narrative writing style.
 Simply, narrative writing answers the question: What
happened then?.
 EXAMPLE
The barber was cutting our hair, and our eyes were
closed as they are so likely to be. Deep in a world of
our own, we heard, from far away, a voice saying
goodbye. It was a customer of the shop, leaving.
'Goodbye,’ he said to the barbers. 'Goodbye,'
echoed the barbers. And without ever returning to
consciousness, or opening our eyes, or thinking, we
joined in. 'Goodbye,' we said before we could catch
ourselves."
 WRITING
mEMORANDA
MEMOS
FORMAT OF MEMO
TYPES OR MEMOS
 MEMO
 Short for the word “memorandum”
--“to be remembered” (Latin)
 Internal form of communication within
a company
 Servers as historical record activities,
policies
 Concise and to-the-point
TYPES OF MEMOS
INFORMATIONAL
 deliver information

INSTRUCTIONAL
 deliver instructions
 INFORMATIONAL MEMO
 Conveys one/more pieces of information
 Reveal new or refresh old information
 Provides a reason(s) why information is
relevant to reader
 INFORMATIONAL MEMO
 Present most important information first
 Make sure it answer the WH and "So
what?" questions
 End by offering to be of assistance if
there are any questions/ uncertainties/
doubts
 INSTRUCTURAL MEMO
 Conveys one/more directives
 Calls for and expects actions to be taken
 Provides enough information to understand
what the instructions are, who issued
them, when, and why actions need to be
taken
 INSTRUCTURAL MEMO
 Important to build background/ situation
for why the instructions are relevant
 May include discussion- show readers how
instructions fit into larger pictures
 Summary may include bulleted directives
that will be elaborated on in Discussion
 End by offering to be of assistance; show
that you are still on their side
MEMOS
FORMAT OF MEMO
TYPES OR MEMOS
FORMAT OF MEMOS
 Omit mailing and return address
 Omit salutations (Dear Sir) and
complimentary close (Yours sincerely)
 TITLE
 Written “MEMO” or “MEMORANDUM”
 in capital letters
 Centered at the top of the page
 If on a preprinted memo sheet, will appear
below company logo and name
 HEADING
 Usually in the following order:
 TO: Recipient's full name, followed by title/position
or, a generic term e.g. All employees of ABC Sdn.
Bhd.
 FROM: Your full name, position (and signed)
 DATE: Should be spelled out in full to avoid
misunderstanding (E.g. 7 April 2015 not 7/4/15)
 SUBJECT: Should be clear, specific, and in
sentence case (excerpt and, or, at, of, for, etc.)
WRITING
PROPOSA
L
WHAT IS WRITING PROPOSAL ?
is a form of persuasive writing
that attempts to convince the
recipient to act in accordance
with the writer’s intent.
8 STEPS TO WRITE A PROPOSAL
Hold a brainstorm
Research
Hook the reader
Present the problem
State your solution
Outline the project
Bring it all together
Proofread your proposal
 BASIC COMPONENTS
OF A PROPOSAL
Abstract / Summary
Statement of needs
Project activity, methodology, and outcome
Dissemination
Budget and continuation funding
 DETERMINING THE
PROPOSAL TYPE
Solicited Proposals
Unsolicited Proposals
Preproposal
Continuation or Non-competing Proposal
Renewal or Competing Proposals