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OMC452 - Digital Marketing - Session 4 and 5 - Adwords and Display Advertisements
OMC452 - Digital Marketing - Session 4 and 5 - Adwords and Display Advertisements
Course Leader
Dr. H.S.Srivatsa
Professor, Faculty of Management and Commerce
Email: srivatsa.ms.mc@msruas.ac.in
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
Digital Marketing
Dr H.S.Srivatsa
Professor – FMC
MSRUAS
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
Adwords and
Display Advertisements
HS SRIVATSA
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
Let’s start with AdWords
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
What is AdWords?
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How does it work?
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
Why is it important?
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
The payment models
• Keywords
• Ad Group
• Campaign
• Budget
• Bidding
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
Step 1: Keywords (how to plan and how to set up)
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AdWords Planning Tool
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What’s an AdGroup?
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Step 2: Define an ad format
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Type 1: Text
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Type 2: Ad Extensions
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Type 3: Image / flash
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Type 4: Mobile
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Type 5: App promotion
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Type 6: Video (runs on partner websites)
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Type 7: Product listing ads
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Step 3: Setting up a Campaign
What is a Campaign ?
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Step 4: Define a bid
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Step 4: Define a bid
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There are various types of bids
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Step 5: Define a budget
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
The Google repository
https://
support.google.com/adwords/topic/3119116?hl=en
&ref_topic=3119071
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Now let us look at the rest of
display advertising
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
What is display advertising?
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
Why is it important?
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
Things to keep in mind
• Be as interest-oriented as possible
– Eg: Advertising on Economic Times vs Times of India
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
Some great examples of banner ads
• http://mashable.com/2012/05/28/10-insanely-clickable-banner-ads/
• http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-b
anner-ads
/
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Questions?
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences