DIGITAL COMMUNICATION PLAN

Group 1

ZOD PR Consultant
 Member of Group 1

Adinda Mellania S. Atalya Jelita P. Emiliana Candraningtyas Halice Nandini T.

M. Adriansyah Tolani Rangga Haris Ridho Alvarez Sherlyta Bilqis Suriska Thalia
 PT Mitra Akses Globalindo

Magnet is a leading private company that provides network & data communication solutions.
Magnet since 2014, is a trusted and quality internet service and data communication solution
provider.
Office Location
VISION
Become a trusted world-class IT Service Provider
company with the best services and services.

MISION
To provide quality service solutions with international
standards oriented to customer needs and
satisfaction.
 Competitors
We choose them as competitors because they have the same business and
target market as MAGNET

Hypernet iForte Quantum Tera Network

Advantages Advantages Advantages

• Internet and technology information
• Content social media Hypernet is quite varied • Established on 2002
company
and has a strong enough appeal to the public, • Supported by PT Protelindo
• International company because its client
routine post the content
on Asia and Australia

Disadvantages Disadvantages Disadvantages

• The social media used is not as much
as a magnet
• Only have 2 Social Media
• Not really active on social media
• Not really active on social media
• Only have 556 Followers with 15 Posts
• Only have 155 Followers with 12 posts
 Social Media Competitor

Website Instagram Youtube

 Social Media Competitor

Website Instagram Youtube

 Social Media Competitor

Website Instagram
Magnet's Platform
 Before

Instagram @magnet.id

Previously content before collaborating are :

Big Days, Photo Contest, Product Knowledge,
Quotes/Games, Testimoni.
 Before

Previously presented content

such as testimonials from
customers, and education
about technology and
information (SAKTI)
 Before

The contents on this

platform is big days, there
are still not many variants
of content presented on
this platform.
 MEASURABLE

• Instagram = 387 Followers

• Youtube = 54 Subscribers
• Facebook = 297 Followers

We aim to raise the current exposure

of the Mitra Akses Globalindo
(Magnet) in social media Instagram,
Youtube and Facebook by 50%.

387 + 54 + 297 = 738 Followers

Total 738 x 50% = 369 Followers

Data: 5 May 2021
 Created by Magnet

AIM TAGLINE

To increase public Connecting Your Business

awareness and gain insight World
from Magnet social media
 Key Messages
Simplify your business flow,
connecting well and growth
with yours
Created by ZOD
We develop based on Magnet
existing aim and tagline.
Because magnet provides a
good services and quality
product so that it can facilitate
your business connection and
develop into a better one
together
Problem
• Lack of Awareness
• Low public engagement
in the Social Media
• Lack of interactive
content
Magnificent Digital OUR SOLUTIONS

Related to the problems that previously occurred by Magnet, the lack of

Planning

awareness from the publics, lack of interactive content and feedback and
engagement that Magnet did not get, we plan to create several new content
concepts that of course reach the target market and the message can be
conveyed properly and we hope it will increase awareness of Magnet itself
and reduce the problems experienced by Magnet.
 The Program
Pre-Event Main-Event Post-Event

• Magnet on News • Magnet TikTok • QnA with Strangers at

• Magnet Announcement Post • Magnet Video Education Series TikTok
• Magnet on Article • Video Products of Magnet • QnA Live Instagram
• Magnet Celebrate Big Days • Quiz Review Products

Reason for Pre-event : Magnet
Announcement
Before publishing or running
the main event, we attract the
attention of the audience by
giving an announcement
about what Magnet will do.
• Magnet On News
We attract the attention of the audience by
giving an announcement with the concept of a
news anchor but not in formal way and we
hope that the audience will receive the message
and feel entertained.
Magnet On Article
Magnet on News is a strategy to attract the
audience before the main event is held.
Magnet on News will broadcast the latest
news related to activities that will be carried
out by Magnet.

Total content: 3

Posted before the

main event

Magnet on News
Click link
 2. Magnet Announcement Post
Magnet Announcement Post is an
announcement image informing about the
Reason for Pre-event : Magnet activity or education that Magnet will carry out
Announcement before the start of the main event.

Before publishing or running Topic Remarks Link

the main event, we attract the https://www.instagram.com/p/
Tips & Trick
attention of the audience by
giving an announcement Quotes https://www.instagram.com/p/C
PKhjDvCB31/?
about internet
about what Magnet will do. utm_medium=copy_link

Trend Technology On Progress Waiting

3. Magnet on Article
Magnet on Article is an article that contains product knowledge to
convey information to the audience. This article will contain
educational information on new products and services from Magnet.

Topic Remarks

Waspadai Pakai Free Wifi di

Ruang Publik

Kata Sandi
Lemah Mudah dihack!

Baterai Smartphone Anda

Cepat Habis

1 content /week
Education: 3
Product: 3
Total: 6
Reason for Main-event :
Something New on Magnet Video
Magnet Magnet Tiktok Education Series
We create interesting short videos with We created a series with the theme
the aim of educating, entertaining and of internet or telecommunications
The main event will be mostly indirectly promoting Magnet. Then we in order to raise brand awareness
video because we believe video also follow the trends on TikTok. We and carry out soft selling of Magnet.
visualization is very popular hope that the audience can be We hope that the audience can be
entertained and at the same time get to educated and receive the message
with the audience, which will know Magnet. we want to convey well.
attract the audience's attention.
Reason for Main-event :
Something New on
Magnet
The main event will be mostly
video because we believe video
visualization is very popular
with the audience, which will
attract the audience's attention.
Video Products of
Magnet
Magnet's services will be packaged in a
unique and different way, namely
using video. We hope that the
audience can get to know more about
the services provided by Magnet.
Magnet Celebrate
Big Days
We will also participate in
celebrating National holidays
through captions, videos, or
pictures on Magnet's social media
accounts, such as Kartini's Mother's
Day, Idul Fitri, Isa Almasih, Waisak
Day and others, with the aim of
respecting the celebrations
celebrated in Indonesia as well as
National days.
Tiktok is a new platform
used by Magnet.
Magnet officially opened a
Tiktok account on April 23,
2021. Contents: job
vacancies, employee
activities, etc. Magnets will
expand platform on
TikTok and try to spread
its wings there, with the
hope of increasing brand
awareness.
2-3x /week (Friday-
Sunday
TikTok
Total Content=
Click link
20-24 video
Video Education Series

We build new content such as

"Magnet Video Education
Series". Bahaya Password Lemah
In order to raise brand
Click link
awareness and carry out soft
selling of Magnet, we created a
Magnet Video Education Series Episode Remarks
series with the theme of
internet or Bahaya WiFi Gratis
telecommunications.
Bahaya password
https://youtu.be/XyosWDsxNr8 lemah

Baterai HP Cepat
Habis
 Episode

Baterai HP Cepat Habis

Video Education Series

https://youtu.be/XyosWDsxNr8

Baterai HP Cepat Habis

Click link
 Magnet Celebrate Big Days

Magnet also celebrates holidays nationally by posting holiday

greetings on Magnet's social media accounts.
 After

Instagram @magnet.id

• We follow the existing content

• We give the ideas for continue the
content
• We build a new and maintain new
content
Video Products of Magnet

Provide information to the

public about what are the latest
products owned by Magnet.id

Episode Remarks Link

MAGIoT Script Waiting

writing

Script
MCS Waiting
writing
In
Magnet Internet Waiting
Progress

Video Product: Magnet Internet preview

 QnA with strangers on TikTok

We made QnA with strangers on TikTok to

Reason for Post- create content on tiktok which aims to find out
and educate the sources we provide about the
event : QnA with questions we have prepared.
Magnet
We will ask random people what Magnet are,
what they think about Magnet, and general
We created QnA to increase
questions about the internet, which we will
our interaction with the
share later on TikTok.
audience and increase
audience insight. Topic Remarks Link

QnA on TikTok On Progress Waiting

example
 QnA Live Instagram

We created QnA Live Instagram to

Reason for Post- interact with the audience and add
insight to the audience when there are
event : QnA with
questions from the audience, and we
Magnet will answer.
Providing question and answer content
We created QnA to increase that educates the audience to better
our interaction with the understand the products we provide and
audience and increase provide insight when using our products. example
audience insight. We hope that the audience will know
more about Magnet products.

Topic Remarks Link

QnA on Instagram On Progress Waiting

 Quiz Review Product

We made Quiz to interact with more

audiences, with a reward for answering
Reason for Post- correctly, we hope that Magnet reach is
even wider to the audience.
event : QnA with
We will make a quiz for the audience by
Magnet
answering questions that will be posted,
later who answers correctly, they will get
We created QnA to increase
prizes, and the winner will be example
our interaction with the
randomized.
audience and increase
audience insight.

Topic Remarks Link

Quiz On Progress Waiting

 Magnet on News
Magnet Announcement
E
Post
Magnet on Article

April 2021
D
Tik
I Tok
TVC
T Video Product
O Big
Magnet

R Days
Qn
A
I Week 3

A Sunda Monda Tuesda Wednesday Thursda Friday Saturda

y y 20 Aprily2021 21 April 2021 y y
23 April 2021
L Celebrate Big Magnet on News Tiktok On Magnet
Days "Hari Launching new "Company Profile "
Konsumen account tiktok

P Nasional"

21 April 2021
L
Celebrate Big
A Days "Hari
Kartini"
N
 Week 4
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
E y
25 April 2021
y y y y
28 April 2021 29 April 2021
D Celebrate Big Celebrate BIg Days Video Product
Days "Pray for "Hari Keselamatan Magnet "Tips jaga
I KRI Nanggala Kerja international" produktifitas kerja
402" saat puasa"
T
O
R
I
Magnet on News
A
Magnet Announcement
L Post
Magnet on Article

P May 2021 Tik

Tok
TVC
L Video Product
Magnet
A Big
Days
Qn
N
A
 Week 1
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
E y y y y y 2021
01 May
Tiktok On Magnet
D "Preview Magnet
Launching"
I
T
1 May 2021
O
Hari Buruh
R
I
Week 2
A
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
L y 2021
02 May y y 2021
04 May 05 May 2021 y 07 May 2021 y 2021
08 May
Celebrate Big Magnet On Article Magnet On News Tiktok On Magnet Tiktok On Magnet
Days "Hari "Waspada FREE "Education Video "Kerja Di Magnet "Game This or
P Pendidikan
Nasional"
WIFI" Series" Check" That MAGNET"

L
A
N
 Week 3
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
E y 2021
09 May y y y 2021
13 May 14 May 2021 y
D Tiktok On Magnet
"Tipe - tipe
Celebrate Big Tiktok On Magnet
"Kenapa harus
Days "Hari Raya
berlangganan
I karyawan di Idul Fitri 1442 MAGNET"
kantor" H"
T 13 May 2021
O Celebrate Big
Days "Hari
R Kenaikan Isa Al
Masih"
I
Week 4
A
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
L y 2021
16 May y
17 May 2021 18 Mayy 2021 y 22 Mayy 2021
Tiktok On Magnet
Video Education Magnet On Article Magnet On News
"Q&A Memperingati
Hari Telekomunikasi" Series "Eps 01 - "Kata Sandi Lemah "Quotes of the
P Waspada
FREE WIFI"
Mudah dihack!" day"

L 17 May 2021
A Celebrate Big Days
"Hari Telekomunikasi
&
N Informasi"
 Week 5
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
E y y y 26 May 2021 y y
24 May 2021 25 May 2021 29 May 2021
D Video Education Magnet On Article Hari Raya Waisak Magnet On News
Series "Eps 02 -Kata "Hal-Hal yang "Games: teka teki
I Sandi Lemah Mudah membuat baterai Hp
cepat habis"
silang"
dihack!"
T
O
R
I
Week 6
A
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
L y y 2021
31 May y y y
Video Education Series
"Eps 03 - Hal-Hal yang
membuat baterai Hp
P cepat habis"

L
A
N
 Magnet on News
Magnet Announcement
E
Post
Magnet on Article

June 2021
D
Tik
I Tok
TVC
T Video Product
O Big
Magnet

R Days
Qn
A
I Week 1

A Sunda Monda Tuesda Wednesday Thursda Friday Saturda

y y y 2021
01 June 02 June 2021 y y
L Celebrate Big Days Magnet on News
05 June 2021
Magnet
"Hari Lahir " Launching Video
Announcement
Pancasila" Products"
Post "Fun Fact"
P
01 June 2021
L Celebrate BIg Days
"Hari Perlindungan
A anak-anak sedunia"

N
 Week 2
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
E y 2021
06 June y y y y 2021
12 June

D Video Product Magnet

Magnet Announcement
I " Magic Prime & Post "Quotes of the
Magic Max" day"
T
O
R
I
Week 3
A
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
L y
13 June 2021
y y y y
19 June 2021
Video Product Magnet
Magnet "MCS Announcement
P (Magnet Cloud Post "Quotes of the
Services)" day"
L 13 June 2021
A QnA Live Instagram
talk about internet,
N technology
 Week 4
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
E y y 2021
21 June 22 Juney2021 y y
20 June 2021 26 June 2021
D Video Product Celebrate Big Days Celebrate Big Days Magnet
Magnet "HUT Presiden "Hari Ulang Tahun Announcement
I " MAGIoT" Joko Widodo" DKI Jakarta ke-494" Post "Quotes of the
day"
T
26 June 2021
O QnA with
R Strangers on
TikTok
I
Week 5
A
Sunda Monda Tuesda Wednesday Thursda Friday Saturda
L y y y y y
27 June 2021
Quiz Review
Products
P
L
A
N
 Budge
t
Total Rp 9.900.000,-
The small budget is caused by the assistance of existing goods and personnel by
the internal MAGNET.id team, the budget issued is only for additional needs for
additional items to support the course of a video being produced.
 Quantitative Evaluation
Pre-Event - Magnet Announcement

With the percentage that we have

discussed for the Pre event, the target
we are aiming for is achieved by also
utilizing social media to inform
knowledge about the world of internet
technology with several platforms
including Linkedin, Youtube, and TikTok.
 Quantitative Evaluation
Main Event - Something New on Magnet

At the Main Event, we also have a

percentage that believes enough to be
able to raise awareness of the audience
by taking advantage of events such as
the celebration of the world's big day
with several platforms suitable for main
events, including TikTok, Instagram Ads,
Facebook Ads, Twitter, and also linkedin.
 Quantitative Evaluation
Post Event - QnA with Magnet

The percentage of success in our post

event also uses the Instagram platform
to conduct Q&A sessions, to increase
engagement from the live session.
 Qualitative
Pre Event Magnet Announcement

Short Term :
• Does the people seen what MAGNET is?
Evaluation Post Event QnA with Magnet

• Does the people interested in the video that launched MAGNET?
• Does whether the content provided is in accordance with the target?
Long Term :
• Does MAGNET satisfied with the video that has been uploaded on Instagram?
• Does participant interested in repeating the movement for that Vidio Launching?
• Does the public know about Internet providers with uploaded articles?
Main Event Something on Magnet
Short Term :
• What opinions does the participants join this campaign?
• How would the participants rate the enjoyment of the campaign?
• Does our campaign meet the expectations of the participants?
• What was the participants greatest takeaway from our campaign?
Long Term :
• How aware are the participants ?
• What kind of content does the campaign need to improve?
• What kind of information could remind the participants about the campaign?
• Does our campaign create a significant impact on people?

Short Term :
• Do the people entertained and also know more about the daily life of internet companies?
• Does the content provided by magnets useful in the field of the Internet for the public?
• Does the explanation about Magnet products on social media short, clear, and concise?

Long Term :
• Does the public understand the content that Magnet spreads?
• Does Magnet content that people understand more about internet products and are also aware of the Magnet Company?
• What should magnets improve in terms of product marketing?
Thank You
For Your Attention