Masan Food is one of VietnamPs largest food-and-beverage companies. Established in the late 1990s, the company has well-known by soya sauces, instant noodles, chili sauces. For four straight years in a row, Masan Food was voted the head brand in the sauce and seasoning category by Saigon marketing.
Masan Food is one of VietnamPs largest food-and-beverage companies. Established in the late 1990s, the company has well-known by soya sauces, instant noodles, chili sauces. For four straight years in a row, Masan Food was voted the head brand in the sauce and seasoning category by Saigon marketing.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Masan Food is one of VietnamPs largest food-and-beverage companies. Established in the late 1990s, the company has well-known by soya sauces, instant noodles, chili sauces. For four straight years in a row, Masan Food was voted the head brand in the sauce and seasoning category by Saigon marketing.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
companies, with a dominant market share in the sauces and seasoning category.
Masan Food is one of Massan Group subsidiary companies.
Established in the late 1990s, headquartered in Ho Chi Minh City, the Company has well-known by soya sauces, instant noodles, chili sauces... Masan Food has focused on developing products with food safety standards. Masan Food¶s product innovation, focus on health, and deep understanding of Vietnamese consumers¶ taste have allowed the company to quickly capture market share. Tam Thai Tu and Nam Ngu brands captured number one position in the sauce market. For four straight years in a row, Masan Food was voted the head brand in the sauce and seasoning category by Saigon Marketing (Saigon Tiep Thi).
During operation, Masan Food has developed a domestic
distribution system is large, with nearly 120,000 sales points throughout the 63 provinces of Vietnam. As of August 2009, Masan Food has over 130 distributors, and five distribution centers in Binh Duong, Tan Binh (Ho Chi Minh City), Da Nang, Hung Yen and Hai Duong is located at strategy position. hmachi is the first instant noodle product made from potato of Masan Food in Vietnam.
According to scientists at the Food Research Institute ,
@ @ substances in the potato make your skin beautiful, treat eyes with dark circles, improve to your health, sleep better and lower concentration of sugar in the blood. Potatoes are also considered as a vaccine effectively prevent hepatitis B and anti-influenza . mo protect the health of consumers, manufacturers have used the technology for the special fried noodles that are cooked to ensure perfect quality.
mhis was eliminating a lot of arising substance from the stage of
fried noodles at high temperature often makes noodles fire, burning odor, have a high oxidation. Manufacturers also adjust reasonable of the oil during frying and packets processing of soup, noodles taste so cool, customers complete have peace of mind that omachi does not cause burning. ith a young and dynamic of over 86 million people and rising GDP per capita, Vietnam has the fastest FMCG growth rate in Asia and is a compelling market for consumed companies.
For instant noodle, there are many substitute products which is
equally convenient from extensive sales network such as pho, soup, sticky rice, bread, rice plates, etc . Perspective of consumers, it's very easy to use instant noodle products but It is also critical that eating much noodles will be hot inside body.
Pay attention to the health's consumers to
create product characteristics satisfied their need is the challenge for brand positioning in the middle and higher segment. mo research this segment, hmachi have chosen potato noodles to erased suspicions "are afraid of hot " of consumers . hmachi, by the clear and powerful language, is offer consumers a different note "are not afraid of hot´ Messages are transmitted easily to understand by the simple video clip and well- known stars . It makes successful of manufacturers as a name Massan Food .