Business Strategy and Planning

Session 1
Wajeeha Waqar ➢ Teams
➢ wajeeha.waqar@ucp.edu.pk
B. ➢ Building B, 3rd Floor, R313 C-1
Course Details
Course code
MGMT5163

Credit hours
3

Duration 80 mins

Text Strategic Management Concepts & Cases: A

Competitive Advantage Approach by Fred R. David & Forest
R. David, 16th Edition

Web reference As discussed and provided in class

Course Objectives

CO1: To develop an understanding of strategic management concepts, tools and practices.

To develop a framework of analysis that will form the basis of strategic thinking and
CO2:
developing strategy in organizations

CO3: To develop an understanding of the strategic business environment.

CO4: To integrate knowledge learned in previous semesters.

CO5: To encourage students to think critically and strategically.

Course Structure

Assessment Type Number considered

Quiz Best 3 of 5
Assignment Best 3 of 4
6:4 i.e. 6 Marks for Class Activities and 4
Class Participation for Class Discussions
Grading Criteria
Assessment Percentage

Quiz 10

Assignments 10

Class Participation 10

Project Report 10

Mid Term 20

Final term 40
What is Strategic Management?

Once there were two company presidents who competed in the same industry.
These two presidents decided to go on a camping trip to discuss a possible
merger. They hiked deep into the woods. Suddenly, they came upon a grizzly bear
that rose up on its hind legs and snarled. Instantly, the first president took off his
knapsack and got out a pair of jogging shoes. The second president said, “Hey, you
can’t outrun that bear.” The first president responded, “Maybe I can’t outrun that
bear, but I surely can outrun you!” This story captures the notion of strategic
management, which is to achieve and maintain competitive advantage.
Strategic Management
“Strategic management can be defined as the art and science of
formulating, implementing, and evaluating cross-functional
decisions that enable an organization to achieve its objectives.”
Strategic Management
As this definition implies, strategic management focuses on integrating management, marketing,
finance/accounting, production/operations, research and development, and information systems to
achieve organizational success.
Discussion
● Do you play Games?
● Strategy in Sports
● Strategy in Video Games