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Week 4: Group 2: Lam Tu Phuong Nguyen Dung Uyen Thi
Week 4: Group 2: Lam Tu Phuong Nguyen Dung Uyen Thi
Group 2:
Lam Tu Phuong
Nguyen Dung Uyen Thi
How are innovation networks set up, operated, sustained?
1. Find initiators: look for people in the company who enjoy building and
maintaining networks
2. Start small: send an innovation workshop invitation to who potential
interested in ideas and innovation → trigger participants to be enthusiastic
about an innovation network.
3. Inform the innovation network regularly: initiate a biweekly or monthly
newsletter in which describe three to four important trends for the company
or industry
4. Involve members regularly: Ask questions, ask for feedback
5. Expand the innovation network step by step: organize idea competitions on
various topics → Encourage employees to suggest ideas
Challenges of network innovation and recommendation
1. At organizational level: be difficult to get network project started due to highly regulated or few
established potential partners within the same sector, …
⇒ Recommendation: together research and define the framework for the different stages of
innovation to realize fair, dynamic and not-frustrating relationship.
Types of innovation network
Zone 2: new network connection. Example: A company want to expand to other countries, it
want to find the supplier for local materials, transportation partner,...
Zone 3: partners are easily to find but hard to cooperate. Example: Company require special
quality of materials for production such as pharmaceutical company, Airplane manufacturer,...
Zone 4: partners that are hard to find or hard to cooperate with. Example: organization in
special industries such as weapon distributors, military equipment,...
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