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    The document proposes that Asian Paints redefine the role of its AP Homes division from a content marketer to an e-commerce website specializing in home decor. It suggests targeting tier 1 cities and positioning as a niche player in home decor like Pepperfry for furniture and Firstcry for baby products. A SWOT analysis notes strengths in existing capabilities but weaknesses in association with paints instead of decor. Opportunities exist in the lack of an Indian e-commerce home decor specialist, while threats include competitors entering the space. Promotion strategies include online market assessment and offline regulatory support and creative solutions. The conclusion proposes integrating AP Homes and Decor Solutions.

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    The document proposes that Asian Paints redefine the role of its AP Homes division from a content marketer to an e-commerce website specializing in home decor. It suggests targeting tier 1 cities and positioning as a niche player in home decor like Pepperfry for furniture and Firstcry for baby products. A SWOT analysis notes strengths in existing capabilities but weaknesses in association with paints instead of decor. Opportunities exist in the lack of an Indian e-commerce home decor specialist, while threats include competitors entering the space. Promotion strategies include online market assessment and offline regulatory support and creative solutions. The conclusion proposes integrating AP Homes and Decor Solutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    30 views6 pages

    Modern Interior Real Estate PPT Templates Widescreen

    Uploaded by

    asmita196
    The document proposes that Asian Paints redefine the role of its AP Homes division from a content marketer to an e-commerce website specializing in home decor. It suggests targeting tier 1 cities and positioning as a niche player in home decor like Pepperfry for furniture and Firstcry for baby products. A SWOT analysis notes strengths in existing capabilities but weaknesses in association with paints instead of decor. Opportunities exist in the lack of an Indian e-commerce home decor specialist, while threats include competitors entering the space. Promotion strategies include online market assessment and offline regulatory support and creative solutions. The conclusion proposes integrating AP Homes and Decor Solutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    ASIAN PAINTS CANVAS

    Team EGNITE
    IIM AHMEDABAD

    AASHUTOSH SAINI
    SUMIRAN BHATIA
    SAHDHASHIVA PURHIPURUN
    REDIFINING ROLE OF BEAUTIFUL HOMES

    AP Homes should change its outlook from being a content marketer to an ecommerce website that specializes
    in Home décor segment.

    Target Audience Positioning


    Mostly tier 1 cities because – Position itself in the Niche player in the Home
    • High Purchasing Power décor segment –
    • More inclination towards home • Establish itself in home decor like what
    décor due to societal norms Pepperfry is for furniture and Firstcry is for
    baby products.
    SWOT ANALYSIS

    Strengths
    • Asian Paints have a strong Weaknesses
    • Association with paints instead
    foothold in the decor industry
    • Existing capabilities of AP
    Homes and Decor solutions can
    S W of home decor
    • Lack of traffic on a niche e-com
    be leveraged site

    Opportunities Threats
    • No established ecommerce • Players like Pepper Fry are
    player that specializes in home
    decor solutions in India
    O T gradually entering into the
    Home Décor segment.
    • Tie-up with local home decor
    vendors which can make it a
    platform
    PROMOTION STRATEGY

    Online Offline

    Market Assessment Worldwide Business


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    alteration some form alteration some form

    Regulatory Support Business To Go


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    alteration some form alteration some form

    Program Management Creative Solutions


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    alteration some form alteration some form
    INTEGRATING AP HOMES & DÉCOR SOLUTIONS
    CONCLUSION

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