A

Presentation
On
Practice Venture Milestone 1
“Eco-Innovative”

Advanced Course in Entrepreneurship

S.V. Institute of Management, Kadi

PV ID: 17098
 TEAM PROFILE
CEO / CFO
NIKI PATEL
Good leadership skill,
willingness to take risk,
good listening ,
communication skills, good
in finance & management
Email id:- patelniki81299@gmail.com
Contact No.:-6354578902
CTO / CMO
SWETA JHA
Good problem solving
abilities, strategic vision
&
good in Technical skill
Email id:- swetajha5432@gmail.com
Contact No.:-8401622946
Problem definition:
In Kadi, There is no awareness about organic compost so
people farmer use chemical fertilizer so it can harmful for
health.
Customer Pains/JTBD:
In this era people don’t have that much time and space to
prepare their organic compost by their own.
Lack of knowledge on the part of people to make organic
compost.
Lack of proper disposal of wastage.
Problem Description:
There is a high wastage of food in hotels & restaurants,
due to lack of proper food wastage procedure.
This waste foods releases harmful gases that pollute the
environment.
Gardeners are using chemical based fertilizers for
developing their gardens which are very costly and
harmful.
Opportunity:
No one can provide organic compost in kadi & near by
Kadi.
We will provide Organic compost from the food west its
safe, and sell through online platform & order on call
with the help of home delivery services at your nearest
location in Kadi city.
 PROBLEM INTERVIEW REPORT & ANALYSIS

QUESTION RESPONSE
30 Persons
No of customers interviewed (15 persons household & 15 restaurant
& hotels owns)
How many of them agreed that the problem 24 Persons agreed
identified is a pain point and they absolutely need a (80% persons)
solution ?
How many of them said that they are managing to 6 Persons
address the problem and don’t really need another (20% person)
solution ?

Describe in general the demographics of the Average age of customers : 40 years

customers who agreed that they badly need a Customer’s gender : male: 26
solution to the problem you have identified. females: 4

How are these people, for whom the problem is a Restaurant customers :-
pain point, coping with the problem now ? handover to the cattlers by paying
docs.google.com/spreadsheets charges.
/d/1sf0AmTRAcDcGwP18zDWLdDMDZYalfuLGHvzIjvReoEk/edit?usp=drivesdk
local customers :- threw it in garbage.
 Customer

• Target Audience :-
• Our Market Type:- Farmer, Home gardener
Existing Market and Gardner
• Target Locations:-
Kadi & Near by Kadi,
Gujarat ,India
 CUSTOMER PERSONA
Goals Technology
• To have a proper disposal of waste. INTERNET
• Happy & prosperous life with a clean &
healthy environment. SOCIAL MEDIA
• To get the best quality fertilizer at a
very affordable price. SOCIAL NETWORKS

Frustrations Brands
• Lack of proper disposal of waste food.
Demographics • Lack of knowledge about how to make
Male organic compost at home.
Age : 32 • Chemical fertilizers are very costly and
Kids : 2 not good for their health.
Annual income :5,00,000
Location : Kadi
Education : MBA
BIO
Personality is a customer who works in….
Straight forward organization. He has his own garden in his
Extrovert house. plants of that gardens are not getting
Hard working proper nutrients and due to this plants are
Creative not able to produce good quality of
vegetables. He expects that an organization
should started in which organic compost
 SOLUTIONS

 We will collect food wastage from hotels & restaurants.

 We will make organic food compost from collected wastage.

 We will provide chemical free organic fertilizer at reasonable

cost to gardeners in Kadi.

Top reasons to choose Food Waste

Compost 
It reduces usage of chemical
based fertilizers,
 It improves the structure of
land soil,
 It reduces yard waste going
to landfill,
 It slows storm water run off,
help protect bay,
 It decreases water use in
your landscape,
 VALUE PROPOSAL CANVAS

Gain Pain
Creators Customer
Reliever Gain
Job
1)Offers and discounts will be
given to our regular customers
1)Customer will get organic
2)Credit facilities will also be
fertilizer at a very affordable 1)Some offer
given to regular customer. price. discount for proper
1)App based mobile application for the sorting for food 1) Restaurants owns &
2)Customer are no need to go waste society People wants
customer to order and to notify us to to the shop for purchase of to Proper food waste
pick up the waste material disposal system
organic fertilizer as we have
made mobile based 2)They wants to home
2)Customer can set the schedule applications for the pickup collection of food waste
according to their time and preferences 1) In this era people
and delivery services. don’t have that much 3)People wants to utilize
for the pickup of waste material their food waste in
time and space to
fertilizer in own garden
3)Organic fertilizer is very prepare their organic
3}Home delivery will be given to the eco-friendly and does not compost by their own.
customer harm our health.
2) Lack of knowledge on the
part of people to make
organic compost.
3)Lack of proper disposal of
wastage

Product and
Service Pain
OUR ORGANIC COMPOST PRODUCT THAT WE PROVIDE:-

 Organic compost
 Price:- 50rs/ per kg.

 We make organic compost

from kitchen waste, so our
compost is chemical free
compost.
SOLUTION DEMO
 APP & WEBSITE PROTOTYPE

Our App

App link :
http://app.appsgeyser.com/13046819/Eco%20Innovative

website :
https://cutt.ly/DjUQgjn
 MINIMUM VALUE PRODUCT (MVP)
1. We talked with one farm owner regarding our problem and told them about
our idea. He liked our idea and said us to move ahead with our idea.

2. We have decided to produce organic compost from the kitchen waste as it will
enhance the nutrients in soil and improve the quality of land.

3. We will provide our services to gardeners and each and every single person
who wants organic compost.

4. We have provided 1 kg organic compost to 10 customers as a solution demo.

5. Everyone was very happy and they used our compost and gave a positive
feedback.

6. The images of our MVP are given below in the next slides.

7. We have sold our product to 10 people, after showing them solution demo of
the product.
MINIMUM VALUE PRODUCT(MVP) IMAGES
 MVP CONCLUSION

 We came to know that our product has helped people so much and it has
liked by many of peoples.

 Many of them has supported us in making our idea successful. The people
who were facing problem due to high cost and unhealthy chemical
fertilizers are now resolved with our idea.

 We are very happy to see how our customers are satisfied by our product.
 COMPETITION ANALYSIS

Product
Eco Innovative
Benefits Trust basket Green roots Ugaoo.com
(our company)

product offers wide range of organic
gardening materials like,
organic compost , fertilizers.
UVP Attracts deep-burrowing
earthworms already presents
in the soil, it increases the
immune system of plants.
Price 299 INR per 5 kg
Market Not completely
review vermicompost, it is the
mixture of vermicompost
and coco peat powder.
Provides organic gardening
products.
Everything organic, calling it
the business of goodness,
believing the world be a
better place if we all start
adding back a little to the
planet and people we take
from.
590 INR per 5 kg
Expensive, one of the best
vermicompost.
Offers vermicompost Offers organic
made by breaking down compost fertilizer
the organic material made from kitchen
through the use of waste.
warms.
Aims to reintroduce us to Making compost from
the joy of growing our kitchen waste which
own patch of green. A helps to make the
space to breathe clean & environment clean.
live healthily-both mind &
body.
600 INR per 5 kg 250 INR per 5 kg
Best manure, it enhances Best quality at a very
the plant growth, great affordable price, one
product. tap mobile app based
delivery.
 LEAN CANVAS

Problem Solution Unique Value Unfair Customer

1. H igh wastage of food in
hotels, restaurants
house.
2. Waste food releases
harmful gases which is not
good for our health.
3. Lack of proper disposal
of waste food.
4. Chemical fertilizers are
very costly.
5. The outcome produced
with the help of chemical
based fertilizer is not good
for health.
1. Customer will get Proposal Advantage Segments
chemical free organic 1. Gardeners,
& fertilizer 1. Wholesaler to customers
2. N atural fertilizer will 1. At one tap only, company 2. H ome Gardeners,
communication.
available to the customers will reach at the doorstep of
at a very reasonable price. customer for collection of 3. Schools,
2. One tap services
3. Improvement of soil waste food. 4. Collages,
structure.
4. Environment will 2. Customer can order 5. Farmers,
fertilizer through the
remain clean by proper 6. Food
application and they will get
disposal of waste food.
their order by home delivery. manufacturing
Key Metrics 3. Will give discount and Channels organizations.
offers for regular customers.
sss
1. To customers directly,
Early Adopters
4. Credit allowances will 2. Advertising on social
1. Organic fertilizer at a
also be given to customers. media , newspapers.
very reasonable price. 3. Application based selling 1. Gardeners,
& distribution.
2. 12 lakhs / yearly profit, 4. Telephonic order & 2. H ome gardeners,
within 3.5 year pickup services 3. Farmers

Cost Structure Revenue Streams

3. Delivery cost, 1. Revenue cost, Compost :- 50 Rs/ Kg

4. Operation cost, 2. Transportation cost.
5. Working capital,
FINANCIAL PLAN – STARTUP COSTS

Startup costs
 
   

Setting up the business  

Consultant Fees (Accountants, Lawyers etc.)  

Business Registration fees  
Website Related (Domain registration, Website setup etc.) 3000
Licenses 4000
Other Start-Up Costs 8000
Equipment  

Equipment 20000
Starting operations  

Marketing and Promotional Costs  

Supplies and Raw materials 2500
Stationery and office supplies 2000
Working capital 8000

Start-up capital  

Equity investment (by Team) 47500

Loans (from College or Others) 0
Total 47,500

Totals  
Total set-up costs 47,500.00
Surplus Funds 0
Additional Funds You Need 0
 FINANCIAL PLAN – CASH FLOW

  Apr '22 May '22 Jun '22 Jul '22 Aug '22 Sep '22 Oct '22 Nov '22 Dec '22 Jan '23 Feb '23 Mar '23 Totals
Starting cash position   12,400.00 29,500.00 50,125.00 73,125.00 1,00,875.00 1,36,025.00 1,73,675.00 2,15,555.00 2,66,180.00 3,19,020.00 3,77,600.00  

Cash Inflows                          
Total Sales 47,500.00 53,000.00 59,300.00 65,300.00 73,000.00 84,700.00 90,000.00 98,500.00 1,11,000.00 1,19,500.00 1,30,000.00 1,32,000.00 10,63,800.00

Cash Outflows                          
Cost Of Goods Sold 28,000.00 30,000.00 32,500.00 35,000.00 38,400.00 42,000.00 45,000.00 48,500.00 51,000.00 56,000.00 60,000.00 65,000.00  
Operating Expenses 7,100.00 5,900.00 6,175.00 7,300.00 6,850.00 7,550.00 7,350.00 8,120.00 9,375.00 10,660.00 11,420.00 11,500.00  

New Fixed Assets Purchased                          

Additional Inventories Purchased                          

Loan Payments                          
Total 35,100.00 35,900.00 38,675.00 42,300.00 45,250.00 49,550.00 52,350.00 56,620.00 60,375.00 66,660.00 71,420.00 76,500.00 0.00

Result                          
Change during month 12,400.00 17,100.00 20,625.00 23,000.00 27,750.00 35,150.00 37,650.00 41,880.00 50,625.00 52,840.00 58,580.00 55,500.00  
Closing cash position 12,400.00 29,500.00 50,125.00 73,125.00 1,00,875.00 1,36,025.00 1,73,675.00 2,15,555.00 2,66,180.00 3,19,020.00 3,77,600.00 4,33,100.00  
 FINANCIAL PLAN – FORECASTED P&L

  Apr '22 May '22 Jun '22 Jul '22 Aug '22 Sep '22 Oct '22 Nov '22 Dec '22 Jan '23 Feb '23 Mar '23 Totals

Sales                          

Cash sales 37500 40000 43500 48000 53000 61000 65000 70000 81000 86000 95000 100000 780000
Collections from accounts receivable                          

Other cash receipts 10000 13000 15800 17300 20000 23700 25000 28500 30000 33500 35000 32000 283800
Total Sales 47,500.00 53,000.00 59,300.00 65,300.00 73,000.00 84,700.00 90,000.00 98,500.00 1,11,000.00 1,19,500.00 1,30,000.00 1,32,000.00 10,63,800.00

COGS                          

Cost of goods sold 28000 30000 32500 35000 38400 42000 45000 48500 51000 56000 60000 65000 5,31,400.00
Gross profit 9,500.00 10,000.00 11,000.00 13,000.00 14,600.00 19,000.00 20,000.00 21,500.00 30,000.00 30,000.00 35,000.00 35,000.00 2,48,600.00

Operating Expenses                          
Salaries and Consultant Fees 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

Marketing and Promotion 1500                       1,500.00

Utilities (Electricity etc.) 1200 1350 1450 1600 1800 2000 2150 2375 2600 3050 3200 3500 26,275.00
Transportation (Shipping, Courier, Taxis
etc.)                         0.00

Office Supplies 500 800 850 1000 1050 1200 1400 1640 2000 2410 2500 2700 18,050.00

Repairs and Maintenance       1000 500 650 300 480 800 1100 1400 1350 7,580.00

Office Supplies                         0.00

Misc. Expenses 900 750 875 700 500 700 500 625 975 1100 1320 950 9,895.00

Interest on Loan                          

Loss, Theft, Wastage                         0.00

Total Expenses 7,100.00 5,900.00 6,175.00 7,300.00 6,850.00 7,550.00 7,350.00 8,120.00 9,375.00 10,660.00 11,420.00 11,500.00 99,300.00

Result                          
Net Profit/Loss 2,400.00 4,100.00 4,825.00 5,700.00 7,750.00 11,450.00 12,650.00 13,380.00 20,625.00 19,340.00 23,580.00 23,500.00 1,49,300.00
Gross profit margin 25% 25% 25% 27% 28% 31% 31% 31% 37% 35% 37% 35% 32%
Net profit margin 6% 10% 11% 12% 15% 19% 19% 19% 25% 22% 25% 24% 19%
 FINANCIAL PLAN – BREAK EVEN ANALYSIS & COGS

Break-even analysis Variable Costs of Products

 
Timeframe: Month
Average sales price per unit 50.00 Product Line: Widget
Average cost of each unit 26.00 Raw materials 15,000.00
Gross profit margin 48% Labor cost used to produce product  
Fixed costs 99,300 Packaging costs for the product 300.00
Sales required to break even $2,06,875 Costs associated with shipping and storing raw materials 5,000.00
Number of unit sales to break even 4,138 1,200.00
Production facility expenses (if you pay any rent or fee etc.)
   
Total Product Expenses 21,500.00
Number Units Sold During Timeframe 750.00
Cost of Goods Sold (COGS) Per Unit 28.67
Gross Margin % of Sales
Gross Margin 2,48,600
Total Sales 10,63,800 Variable Costs of Services
Timeframe: Month
Gross Margin/Total Sales 23.4%
Product Line: Project
Total Fixed Expenses Amount spent on labor during timeframe  
Operating Expenses 99,300 Amount spent on materials during this timeframe  
List any other variable costs associated with the delivery of your service during this
Breakeven Sales in Dollars (Annual) Timeframe.  
Gross Margin % of Sales 23.4% Total Service Expenses 0.00
Total Fixed Expenses 99,300 Number Units Sold During Timeframe  
Please enter all
Yearly Breakeven Amount 4,24,921
Cost of Goods Sold (COGS) Per Unit of Service information.
Monthly Breakeven Amount 35,410
 FUNDING PLAN

How much funds required to reach to the next level Funds utilization strategy (Details)
of the venture? • Marketing
• 50000 • Manufacturing
• Distribution
How much have been bootstrapped? If not, why ? • Transportation
• ? • Selling

How much can be bootstrapped?

• ?

How much external funding required? If not, why?

• No, Because we are just in test market.
SALES PLAN

Target customers
2000

Target customers
700

Leads
1000

Customers
400
 MARKETING AND SALES

• Present here your brand name and logo Social Media Presence

Social media 1:
Eco-innovative

• Present here your Positioning Statement

Introduction Stage

• Present on the table below the channels and why you https://cutt.ly/DjUQgjn
chose them
 ACTUAL SALES INVOICES

Buyer : 1 Buyer : 2 Buyer : 3

Link for the sales details: https://in.docworkspace.com/d/sIBHum8NemaGagAY

 TEAM COMMITMENT

CEO/CFO CTO / CMO

NIKI PATEL SWETA JHA

 Managed all ppt work  Handles all documentary work

 Marketing
 Interviewed people
 Surveyed market conditions
 Collected data
 Develop App & Website
Email id: patelniki81299@gmail.com
Contact No.:-6354578902
 Advertising
 Managed customer queries
 Explained customers regarding our
venture
 Marketing’
Email id: swetajha5432@gmail.com
Contact No.:-8401622946

We both have worked together in each & every task. We both are
looking forward to take this venture ahead
 ELEVATOR PITCH VIDEO

 Video link: https://drive.google.com/file/d/14rWcPDTpaHX24yv956b01FPvzPfFoOHG/view?usp=drivesdk

 Website: https://cutt.ly/DjUQgjn

 Email id: patelniki81299@gamil.com

swetajha5432@gamil.com
 Contact No: +91 6354578902
+91 8401622946