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  • Kpi Eng V1

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    Athar Abbas
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    This document outlines a hierarchy of key performance indicators (KPIs) to measure customer activity and profitability on a platform. The KPIs are organized across 5 levels, with the top level focusing on overall user counts and the lower levels providing more granular metrics. The objective is to recognize activities that increase conversion rates and upselling. The KPIs measure metrics like subscriber numbers and churn rates, as well as usage data like logins and applications to understand customer journeys from initial contact to premium subscriptions.

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    KPI_ENG_V1

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    This document outlines a hierarchy of key performance indicators (KPIs) to measure customer activity and profitability on a platform. The KPIs are organized across 5 levels, with the top level focusing on overall user counts and the lower levels providing more granular metrics. The objective is to recognize activities that increase conversion rates and upselling. The KPIs measure metrics like subscriber numbers and churn rates, as well as usage data like logins and applications to understand customer journeys from initial contact to premium subscriptions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    16 views6 pages

    Kpi Eng V1

    Uploaded by

    Athar Abbas
    This document outlines a hierarchy of key performance indicators (KPIs) to measure customer activity and profitability on a platform. The KPIs are organized across 5 levels, with the top level focusing on overall user counts and the lower levels providing more granular metrics. The objective is to recognize activities that increase conversion rates and upselling. The KPIs measure metrics like subscriber numbers and churn rates, as well as usage data like logins and applications to understand customer journeys from initial contact to premium subscriptions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    DR

    AF
    T

    BIZBOT
    KPI hierarchy
    10 August 2020
    BizBot: KPI hierarchy – Level 1 to 2
    Customer journey; from red to green
    The vertical axis
    illustrates the
    detail level of
    Number of users on
    each KPI that
    the platform
    measures
    customer activity
    and profitability.

    The objective of Number of Number of


    Number of leads*
    the different KPIs Premium freeemium
    on the platform
    is to recognise subscribers subscribers
    activities that
    increase
    conversion rates
    * Leads: a company with only a user profile registered and has not started to utilised on the different features the platform provides.
    and upselling.
    BizBot: KPI hierarchy – Level 1 to 3
    Number of users on the
    platform

    # Premium # Freemium # leads on the


    Subscribers Subscribers platform

    Premium Premium
    Premium Freemium
    MRR1 Subscribers Subscribers BizBot leads Partner leads
    Churn Churn
    Activity Activity

    1) MRR: Monthly Recurring Revenue


    BizBot: KPI hierarchy – Level 1 to 4

    Number of
    users on the
    platform

    # Premium # Freemium # leads on the


    Subscribers Subscribers platform

    Premium Premium BizBot leads –


    Premium Freemium
    MRR1 Subscribers Subscribers with a user Partner leads
    Churn Churn
    Activity Activity profile only

    Logo # Users with


    MRR # Unique # Logins per # applications per # unique # logins per # applications per # potetial
    ARPA2 CAC3 DRR4 Churn activated user
    growth logins user user logins unique user user unique users
    profile

    1) MRR: Monthly Recurring Revenue


    2) ARPA: Average Revenue Per Account
    3) CAC: Customer acquisition cost
    4) DRR: Dollar Retention Rate
    BizBot: KPI hierarchy – Level 5 (adapded as
    needed)

    Number of
    users on the
    platform

    # Premium # Freemium # leads on the


    Subscribers Subscribers platform

    Premium Premium BizBot leads –


    Premium Freemium
    MRR1 Subscribers Subscribers with a user Partner leads
    Churn Churn
    Activity Activity profile only

    Logo # Users with


    MRR # Unique # Logins per # applications per # unique # logins per # applications per # potetial
    ARPA2 CAC3 DRR4 Churn activated user
    growth logins user user logins unique user user unique users
    profile

    New Renewal Sales Marketing


    ARPA ARPA CAC CAC

    1) MRR: Monthly Recurring Revenue


    2) ARPA: Average Revenue Per Account
    3) CAC: Customer acquisition cost
    4) DRR: Dollar Retention Rate
    KPI for individuals
    Associated
    companies

    Number of #%
    applications Company
    leads

    User
    #%
    # unique Companies
    logins with
    freemium
    #%
    Companies
    with
    premium

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