Why marketing is the best career option

BY : HAJRA HAFEEZ
What Is Marketing?
 Marketing research is the function that links the consumer, customer, and public
to the marketer through information—information used to identify and define
marketing opportunities and problems; generate, refine, and evaluate marketing
actions; monitor marketing performance; and improve understanding of marketing
as a process
Agenda

 No two days are ever the same

  It’s one of the fastest growing industries
 There’s a huge need for marketing professionals
 it’s a very social career
 You can be a marketer in any part of the world
No two days are ever the same
 If you like variety in your work, then marketing is a great career option. You
could be optimizing a website in the morning, sending email campaigns before
lunch, then working on content and meeting new technology companies later in
the afternoon.

 One thing is for sure, the next day will be completely different!
It’s one of the fastest growing industries
 Technology has evolved so quickly, meaning that marketing has had to adapt and
evolve rapidly. Marketers get to use some really interesting tools and technologies
and the options are vast. So, if you like your tech and you’ll love marketing.
 However, it’s not just all about tools. Because the industry is growing so fast, it
means we all need to continue learning. You’ll need to be willing to learn new
things, every day.
There’s a huge need for marketing professionals

 There’s a huge global demand for marketers. The skills gap in the marketing
industry is massive. Many industry reports from all over the world show that there
just aren’t enough marketers to help, which probably goes someway to explaining
why so many marketing campaigns are not so good.
 If job security is on your mind, marketing could be a good option, because there
just aren’t enough marketers to go around.
It’s a very social career
 And I’m not just talking about the nightlife. Your network of colleagues,
suppliers, partners and technology companies means you’ll always be
growing your network and meeting new people. So, if you’re a social
butterfly, marketing could very well be a great career choice.
You can be a marketer in any part of the world

 Marketing skills cross borders and if you’re good, you can work from anywhere
in the world. Your skills will be transferable into other geographies, which means
you could relocate with ease. It also means that you could go freelance and be a
digital nomad, working from wherever you’re happiest. Many of the consultants
at marketing agency do this, because they have specific skills and have created
high demand for their time. Once you’re a few years into your marketing career,
you can do the same.
conclusion

 MARKETING is the most exciting of all business sports. It is the heartbeat of

every successful business. It is continually changing in response to the explosion
of information, the expansion of technology, and the aggressiveness of
competition, at all levels and everywhere.

 Marketing is and will always be the future of human kind for upcoming centuries
Thanking you
HAJRA HAFEEZ