Presented by: E-business Practicum

Aarju Poudel
Nikita Gautam Presentation on Ride Sharing
Ranjit Gupta Application
Shanta Adhikari
Smriti Dhungana
TOOTLE NEPAL
 First ride sharing application in Nepal.
 Founder: Sikshit Bhatta
 Established in 2016
 Initial Investment: 0.5 million
 Industry: Service
 Registration: IT Act
FACTORS OF ESTABLISHMENT
 Crowd in Kathmandu
 Traffic jam
 Less number of personal vehicles
 Job holders

Mission: To act as a social entrepreneur

committing people who want to go somewhere
and connect with the people who have their
vehicle. They aim to lead, partner, dare and
inspire freedom in the way people move.
INDUSTRY GROWTH
  Tootle Easy Taxi Nepal

Registered Rider 45000 9200

Active Rider 10000 5000

No. of rides per day 5000 3200

Dress/ Visibility Not distributed Not compulsory

Promotion Social media Social Medias, Campaign

Network Weak Weak

Service Bike and Taxi Taxi

Future Expansion Pokhara and Chitwan Bhairawaha and Pokhara

Revenue model 15% commission -

Legality of the business Legal issue Legalized by government

Registration Act IT Act IT Act

GROWTH PROSPECTS
 Expanding outside the valley
 Addition of other services
 Food Delivery
 Parcel
PESTEL ANALYSIS
 Political and legal factor: Registration issue, labor
law, Taxation policy, Political instability, Strikes
 Economic Factors: Income level, Economic
condition
 Social Factors: Cultural issues, Age distribution,
Safety issues
 Technological Factors: Google map issues,
Technological illiteracy, Internet and smartphone
access
 Environmental Factors: Pandemic, Insfrastructures
PORTER’S 5 FORCE MODEL AND
STRATEGIES
 Bargaining power of Buyers
 Bargaining power of Suppliers
 Threat of substitutes
 Threat of new entrants
 Competitive rivalry
MARKETING MODEL
STPs 4Ps

 Segmentation: Urban Cities  Product

mainly Kathmandu valley, Middle  Price
aged people, Middle class
people, More educated and open  Promotion
minded people, Long term users  Place
 Targeting: Family focused,
People who don’t have their own
vehicles, At urgent time,
Disabled people, Short distance
traveller, Smart phone and
internet users

 Positioning: Through social

media, Promo code
SWOT ANALYSIS
Strengths Weaknesses
• Easy Service • Behavioral issue
• Low price for customer • Job uncertainty of riders.
• Safe and refreshment journey • No insurance policy
• High-Tech • Technical issues

Opportunities
• Social support
• Service expansion
• High population
• Crowd in public transportations
• Competitors’ Expensive service
charge
Threats
• Lack of government policy and law
• Increasing Competitors like Pathao, taxi
mandu, easy taxi Nepal, etc.
• Strike
• Possibility of abuse by bike riders
• Road condition and traffic jam.
• Conflict with public transportation
organization.
RECOMMENDATION
 Reach outside the valley
 Add more services
 Provide technical training to riders
 Take feedbacks from customers