SUPERVISOR:

Birat shrestha
DIGITAL MARKETING IMPACT ON
CONSUMER PURCHASE
DECISION BY:
Sajal Koirala
  Digital marketing, is the promotion of brands
to connect with potential customers using the
internet and other forms of digital
 With over 4 billion internet users worldwide,
INTRODUCTION marketers can connect directly with customers
through an online platform to increase their
presence. With such a large user base, digital
marketing can attract large audiences and
influence purchasing decisions.
  The aim of this research is to analyze and
identify the impacts of digital marketing on
OBJECTIVE consumer purchase decision and also how
digital marketing help consumer in a purchase
decision
THANK YOU !