How to write an effective

BBA-HO&M
 Appearance of Gmail

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using drive Insert photo
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Emotion
 a widely used tool
for business
communications

Avoid getting
overlooked email
1 Don't over communicate by email
getti
Avoid
n
g ov
erlo
2 Make a good subject line o ked

3 Make your message clear and brief

4 Be polite

5 Check your tone

6 Proofread
ask yourself:
"Is this really necessary?"
 A brief email

A highly brief email

DON’T DO THIS !
Subject: [Blank]
If you don’t put a subject line on your email,
you are sending the message that your name in the “From” line is
all your recipient should need in order to make it a top priority.
That could come across as arrogant, or at the very least, thoughtless.
Take advantage of the opportunity to get your recipient thinking about your message
even before opening it.

DO THIS !
Subject: “10 confirmed for Friday… will we need a larger room?“
Upon reading this revised, informative subject line,
the recipient immediately starts thinking about the size of the room,
not about whether it will be worth it to open the email.
Don’t use
Jargon
Abbreviation
Idioms
Slang or
informal word.
DON’T DO THIS ! DO THIS !

@!$% &*@!! &(*! Subject: Re: Ongoing Problems with Project

I’m not sure how to respond, since last week

you told Sue that you didn’t need any extra
training,
so I cancelled Wednesday’s workshop.
I can CC Sue in on this thread if you like, since
she’s the one who will have
to approve the budget if we reschedule it.
Meanwhile, I can loan you my copies of the
manual,
or we can look into shifting the work to
someone else.
Go ahead… write it, revise it, liven it up with If your recipient has just lambasted you with
traditional Lebanese curses, print it out, an angry message,
throw darts on it, and scribble on it with rather than reply with a point-by-point
crayon. rebuttal, you can always respond
Do whatever you need in order to get it out of with a brief note like this, which
your system. 1. casually invokes the name of someone
Just don’t hit “Send” while you’re still angry. the angry correspondent is likely to
respect
2. refocuses the conversation on solutions
Check
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Punctuation
 An Impressive email

Dear Jill

I hope this email finds you well. Please allow me to introduce

myself virtually over the email. As Suzanne mentioned, I am
the president of the university’s international student group.
It is our pleasure to have you speak at the etiquette dinner.
On behalf of the international students, thank you for
agreeing to help us out on this event.

Best

______
Examples of EMAIL

?
 Contents:

Formal letter of application (for a job)

Formal business correspondence (letter of enquiry)
Dear Sir / Madam
Dear Mr Smith (Dear Ms Smith)
I am writing to apply for…
I am writing to enquire about your prices
I look forward to hearing from you
Yours faithfully End:

An early reply would be appreciated / I look forward

to hearing from you at your earliest convenience.

Yours sincerely
Formal letter of reference

To whom it may concern

I write with reference to Ms. Smith…

End

Yours faithfully

Business email – friendly

Dear (+ first name)

Just a quick note to remind you about

End

Best wishes / Kind regards

T H A N K S