A SUMMER INTERNSHIP PROGRAMME

ON
ANALYSIS OF CONSUMER TRENDS IN AUTOMOBILE INDUSTRIES
AT

A PROJECT REPORT SUBMITTED TO

GAUTAM BUDDHA UNIVERSITY

SUBMITTED BY: SHUBHANSHU TOMAR 19/DMB/047

UNDER THE GUIDANCE OF: PROF. NAVEEN KUMAR

INTERNSHIP
REPORT-
A Glance into my work experience with
Shiv Shakti Two Wheeler Pvt. Ltd.
Honda Dealership
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Declaration
STUDENT DECLARATION 
I, Shubhanshu Tomar, hereby declare that the presented report of internship titled “Business and sales
development” of Shiv Shakti Two Wheeler Pvt. Ltd. Honda Dealership” is uniquely prepared by me
after the completion of three months’ work at Baraut dealership.
I also confirm that the report is only prepared for my academic requirement, not for any other purpose. It
might not be used with the interest of the opposite party of the corporation.
…………………………….
SHUBHANSHU TOMAR
ROLL No. 19/DMB/047
BBA+MBA int.
GAUTAM BUDDHA UNIVERSITY
 LETTER OF 4

RECOGNITION
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Acknowledgment

The internship opportunity I had with Honda dealership was a great chance for learning and professional
development. Therefore, I consider myself as a very lucky individual as I was provided with an opportunity
to be a part of it. I am also grateful for having a chance to meet so many wonderful people and professionals
who led me though this internship period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and special thanks to
the MD of the firm who in spite of being extraordinarily busy with his duties, took time out to hear, guide
and keep me on the correct path and allowing me to carry out my project at their esteemed organization and
extending during the training.
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OBJECTIVE
• Regulating the sales auto dealership
• Interacting with customers per day to confirm a number of deals.
• Stabilizing the market fluctuations for the dealership.
• Coping up with the pandemic losses.
• Coming up with new strategies and plans to take the graph up.
Executive Summary
Simplifying the vast sections of business
development (Sales)
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Business development is a combination of

strategic analysis, marketing, and sales.
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Introduction to company
▪ Honda has been the world's largest motorcycle manufacturer since 1959, reaching a
production of 400 million by the end of 2019, as well as the world's largest
manufacturer of internal combustion engines measured by volume, producing more
than 14 million internal combustion engines each year. Honda became the second-
largest Japanese automobile manufacturer in 2001. Honda was the eighth largest
automobile manufacturer in the world in 2015.
▪ Honda was the first Japanese automobile manufacturer to release a dedicated luxury
brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses,
Honda also manufactures garden equipment, marine engines, personal watercraft and
power generators, and other products. Since 1986, Honda has been involved with
artificial intelligence/robotics research and released their ASIMA robot in 2000. They
have also ventured into aerospace with the establishment of GE Honda Aero
Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012.
Honda has two joint-ventures in China: Dongfeng Honda  and Guanggi Honda .
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Introduction- Role definition

In the simplest terms, business development can be summarized as the ideas, initiatives, and activities
that help make a business better. This includes increasing revenues, growth in terms of business
expansion, increasing profitability by building strategic partnerships and making strategic business
decisions.
▪ Business development encompasses a wide scope of ideas, activities, and initiatives that a business
owner and management implement with the goal of making the business better.
▪ Business development can include many objectives, such as sales growth, business expansion, the
formation of strategic partnerships, and increased profitability.
▪ Successful business development impacts every department within a company, including sales,
marketing, manufacturing, human resources, accounting, finance, product development, and
vendor management.
▪ Business developers should be aware of new market opportunities, possibilities for expansion,
competitor developments, and the current sources of the company's revenue.
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Workflow
Find the right
prospects
Identify ideal
customer
profile
Multiple tactics
applications

A good CRM

Regeneralise
the exsisting
Strategies for
exsisting
structure
Monitor and
nurture your
target accounts
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Sales Objective- Literature

review
Sales objectives give your sales team a clear road map of what they need to do to help your
company achieve its overall goals. Each objective comprises specific, measurable action
items that help salespeople make sure individual and team-wide goals are-

▪ Increasing sales and profit

▪ Increasing customer numbers
▪ Increasing up sells and cross-sells
▪ Increasing sales rep productivity
▪ Cutting the time sales reps spend on non-sales tasks
▪ Enhancing your sales processes
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Scope determination
This job is a constant challenge and requires a number of skills – good business sense and financial
planning, marketing skills, strategy development and implementation.
When you are dealing with a new business, the job requires a lot of creative thinking to spot new
opportunities and to establish rapid growth within the new market place and it’s very satisfying when
the development strategy pays off and the results can be clearly seen.

This is no job for shy, retiring types as you’ll need to be bursting with self-confidence, love networking
and enjoy presenting and public speaking. It also helps if you have:

▪ Good business sense

▪ A deep understanding of marketing principles
▪ Good communication skills
▪ A positive attitude
▪ Negotiation skills
▪ Plenty of initiative
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Research Methodologies
▪ Survey research
Survey research is one of the most widely used methods to gather data especially for
conducting business research. Surveys involve asking various survey questions to a set of
audiences through various types like online polls, online surveys, questionnaires, etc.

▪ Causal-Comparative research
Causal-Comparative research is a method based on the comparison. It is used to deduce the cause-
effect relationship between variables. Sometimes also known as quasi-experimental research, it
involves establishing an independent variable and analyzing the effects on the dependent variable.

▪ Online research / Literature research

Literature research is one of the oldest methods available. It is very economical and a lot of
information can be gathered using such research. Online research or literature research involves
gathering information from existing documents and studies which can be available at Libraries, annual
reports, etc. 
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SWOT Analysis

STRENGTHS WEAKNESSES
Communication and versatile Multiple tactics overlapping
upfront towards the firm certain situations.

Summer internship and

training session with honda Future opportunities might not
dealership as a business match the requirements in the
development sales intern. market.

OPPORTUNITIES THREATS
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Data Analysis
Months No. of customer Two-wheeler No. of two-
interacted with models wheelers sold

August 13 Activa, SP- 125 2

September 47 Livo, Activa 6G, 7

CB Shine , SP-125

October 18 Activa, CB Shine 3

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Duties and Responsibilities

▪ Qualify leads from marketing campaigns as sales opportunities

▪ Contact potential clients through cold calls and emails
▪ Present our company to potential clients
▪ Identify client needs and suggest appropriate products/services
▪ Customize product solutions to increase customer satisfaction
▪ Build long-term trusting relationships with clients
▪ Proactively seek new business opportunities in the market
▪ Set up meetings or calls between (prospective) clients and Account Executives
▪ Report to the Business Development Manager on (weekly/monthly/quarterly) sales results
▪ Stay up-to-date with new products/services and new pricing/payment plans
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Procedural Deliberations
  A business development process is the combination of steps your business takes to grow effectively,
boost revenue, improve relationships with leads, and more. These steps are what your business
development team will work on every day. It includes everything related to delighting customers along
each part of the buyer's journey.
▪ By working through your business development process, your team will have a strong
understanding of your organization-wide goals, sales targets, current business situation, who your
target audience members are, and more.

▪ Conduct extensive market research.

▪ Raise visibility and awareness.
▪ Promote thought leadership.
▪ Conduct outreach.
▪ Qualify leads to pass off to sales.
▪ Provide exemplary customer service.
▪ Develop sales content from success stories.
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Conclusion
▪   I am happy to complete my internship in Honda dealership under Business development sales
department.
▪ To my own experience the working environment of the organization is very inspiring. The
organization is always keen to implement new rules and actions for improvement. Market
Development Department is really working hard and every day they are coming up with new
unique and innovative ideas to wide spread their business. If this effort goes on than they can able
to cover the untapped markets, increase their distribution reach and which will also ensure future
source of business.
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THANK YOU TO THE PANEL