INTERNATIONAL MARKETING 200094

PRE-CLASS ACTIVITIES
CHAPTERS 7 & 8

IM
200094
 OVERVIEW
– Discussion Question 1:
Internationalisation
– Discussion Question 2:
Choice of Market Entry Strategy
– Discussion Question 3:
Foreign Direct Investment
– Discussion Question 4:
Channel Design
– Discussion Question 5:
International Logistics
Discussion Question 1: Internationalisation

1. Discuss the difference between a proactive

and a reactive firm, focusing your discussion
on the international market.
2. What are the motivations to internationalise?
Discussion Question 2: Choice of Market Entry Strategy

1. How does a firm decide on a market

entry strategy?
2. What factors play a role?
Discussion Question 3: Foreign Direct Investment

1. What are the different types of foreign

direct investment (FDI)?
2. What are the pros and cons for FDI?
3. What factors would favour FDI for the
country of your choice?
Discussion Question 4: Channel Design

1. Discuss the pros and cons for the

different channel designs.
2. What factors impact on the choice of
channel design?
3. What channel design would work for
your product category and choice of
country?
Discussion Question 5: International Logistics

1. Discuss the pros and cons for the

different international logistics options.
2. What are the impacting factors?
3. What international logistics strategy
would work for your product category
and choice of country?