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Ethics 7 Value
Ethics 7 Value
values of law, custom and tradition. Recent research has thereby stressed
the implicit nature of value communication. Consumer behavior
research proposes there are six internal values and three external
values.
• They are known as List of Values (LOV) in management studies.
1. self respect,
2. warm relationships,
3. sense of accomplishment,
4. self-fulfillment,
5. fun and enjoyment,
6. excitement,
7. sense of belonging,
8. being well respected,
9. and security
From a functional aspect these values are categorized
into three and they are
1. interpersonal relationship area,
2. personal factors, and
3. non-personal factors.
• From an ethnocentric perspective, it could
be assumed that a same set of values will not
reflect equally between two groups of
people from two countries. Though the core
values are related, the processing of values
can differ based on the cultural identity of an
individual.
Cultural • Individual cultures emphasize values which their
members broadly share. Values of a society can often
Development
and
transmission
For example,