PRINCIPLE OF ART DESIGN

JOSHUA B. LIZADA
ABM 12 MATIYAGA
BALANCE

One of the most important design

ideas is balance, which refers to how
visual elements are positioned so that
their visual weight harmonizes with the
other parts in the design and the
composition appears to be evenly
distributed. This brings up a another
term to discuss: visual weight.
RHYTHM

Rhythm is a principle of design that

conveys movement or action. Rhythm is
frequently produced through repetition
of lines, forms, colors, and more. It
generates a visual tempo in artworks and
provides a path for the viewer's eye to
follow.
CONTRAST

Contrast. Contrast is an artistic

notion that relates to the
juxtaposition of opposing
components and effects. Light
and dark hues, smooth and rough
textures, and huge and small
shapes are only a few examples.
Contrast can be used to add
variation, aesthetic intrigue, and
drama in an artwork.
MOVEMENT

The journey that a viewer's

attention travels to the
piece of art, frequently
leading to the focus parts, is
known as movement as a
design principle. Within the
design, such movement
might be directed along
lines, edges, shapes, and
colors.
UNITY

Unity is a design principle that unites all

other design principles inside a piece of
work, allowing each individual aspect to
cohabit with one another to create an
aesthetically acceptable design.
EMPHASIS

Emphasis is a strategy that

aims to draw the viewer's
attention to a specific
design element. The aim is
to create a focal point in the
design: an eye-catching
part that stands out, distinct
from the rest of the design
elements.
PATTERN

Pattern as a principle of design may be defined

as regular arrangement of repeated same
elements i.e. line, shape, colors over and over
again. Pattern usually increases the visual
excitement by supplementing surface interest