REPORT ON

CAPSTONE

Presented by:-
Prashant Kumar
Rajan Kumar
Chandan Kumar
Md. Ashad gaur
 TOPIC

 Effect of packaging information on consumer

learning with respect to food product in Punjab.
 INTRODUCTION

 Packaging is the science, art and technology of

enclosing or protecting products for distribution, storage,
sale, and use.
 CONT….

 Packaging plays important role to make decision for purchasing of

food product

 It guarantee that consumers have access to complete information on

the content and composition of products, in order to protect their
health and their interests.

 In 1990, the Nutrition Labeling and Education Act went into effect.
The USDA and the FDA designed the requirements so that
consumers would have useful information about the food they eat.
According to the Nutrition Labeling and Education Act, all food
labels must contain the following information:
 CONT…

 Common name of the product

 Name and address of the product’s

manufacturer

 Net contents in terms of weight, measure or

count.
 NEED OF THE
STUDY

 SOURCE:- www.unifem.org.in/.../Punjab/Punjab%20A%20brief%20Profile.pdf -
SOURCE:- www.unifem.org.in/.../Punjab/Punjab%20A%20brief
%20Profile.pdf -
 CONTINUE…

 Today consumers are more educated than previous 20

year as we seen in above table.

 The literacy rate of Punjab in 1991 was 58.51% which

increases in 2001 to 74.19%

 that’s why we feel the need of this study means people

how much become aware and what effect came due to
literacy about their right and responsibility with respect
to purchasing of any food products.
 SCOPE OF THE
STUDY

 The study will be conducted in Ludhiana, Jalandhar and

Phagwara of Punjab

 and it is decided to consider all malls in these places like

big bazaar, vishal mega mart, easy day, where we can
easily find out the respondent for the survey.
 OBJECTIVE

 Primary objective-

 To find out the effectiveness of packaging information

on consumer learning.

 Secondary objective –

 To find out the dominating factor among all factors.

 RESEARCH
METHODOLOGY
 

Research design 

The purpose of the study to know the consumer learning with respect to

information given on food packet. The research was conducted in Punjab.

The study is descriptive in nature A survey was conducted through which

an analysis was drowned.

 Major objective of descriptive research is to describe something usually

market characteristics or functions .and also this research is already done

before this research.

 
 CONTI…

Sample size

 A sample of “500” consumers of Punjab (100

respondent from Ludhiana, 200 respondent from

Jalandhar and 200 respondent from Phagwara)

are taken for the purpose of study and analysis.

 CONTINUE…
 

Sampling unit:
 Sample unit consisted of consumer who purchasing packed
food product in Punjab.
 Sample element:
 
 Every consumer who purchasing packed food products in
Punjab.
 Sampling technique

 Simple random, quota and Convenience sampling

technique was used for the survey.
 CONTINUE…

Data collection: data was collected through primary and

secondary sources.

 Primary data: primary data was collected with the help

of structured questionnaire and personal interview with
consumers.

 Secondary data: Source of secondary data was

collected with help of published, journals and magazines,
the websites.
 EFFECTIVENESS OF
FACTOR ANALYSIS ON
OUR OBJECTIVE

 To find out the dominating factor among all factors.

 After applying the F test we find the six factors which

have dominating. The first factor which named is
manufacturing attribute identifies with variables like
(batch no, content detail, contact no. & website, tax
detail and manufacturing address). The second factor
which named is standardized product identifies with
variable like (ISI mark, exp.date, manufacturing date).  
 CONT…

 Third factor which name is product detail identifies with

variable like (nutritional fact, food grade, veg or non-veg
segment and way of using). Fourth factor which name is
brand detail identifies with variable like (product name and
company name). Fifth factor which named is legal attributes
identifies with variable like (logo of the brand, trade mark and
term & condition). And six factor that named is product
value identifies with variable like (weight and price).