SOUL MUSIC

Great sound in new style

 Brand Prism of Soul Music

Consumer Reflected
Physical facet Personality Culture metalisation Relationship Consumer
Classic design Innovation True Credibility Professional (pilots or
Serious
Elegance Tenacity audiophile Consideration musicians)
Commitment Trust Thoughtful
 Brand Prism of Soul Music

• Physique : Physique describes the physical characteristics of your brand everything

your customers can visually perceive about you. 
• Personality :If physique is the face of your brand, personality is the voice.
• Culture : Culture is your brand’s origin story, It has a way of expressing how a
company lives its mission. What is the belief system and values it ascribes to and
why?
• Relationship : Relationship is the engagement between a brand and consumers.
• Reflection : Reflection describes who you want your customer to be. Who would you
ideally like to reach?
• Self-Image : Self-image is how customers visualize their ideal selves. Understanding
this allows brands to cater to their customers more effectively.
Brand Identity

Characteristics Benefits
• Light Weight • Noise Cancellation
• Water Resistance (Sweat • Mobility with High- Quality
Proof) Audio
• Long Battery Backup (upto • Comfort, And Health
8hrs) • Greater Productivity
• In-built mic • Always in Style
• Android and ios compatible
Performance
Attributes 500+ Headphones have an impressive
• battery performance. They provide
Around and on-ear
nearly 21 hours of continuous playback
headphones from a single charge, and they charge
• AAA Battery in about two hours
• Rechargable Battery
Charger
Brand Postioning
Brand Domain
Audiophiles between 25 and
50 years old
Brand
Reflection
True audiophiles with relatively
high income looking for a
perfect sound purity.
Brand Heritage
Born from an engineer working at
the MIT.Truly technological
aspect since the beginning
Brand
Personality
Bose has no special
spokeperson.They mostly
rely on their advertising
campaign to target the
private consumers.But
they are considered as a
serious brand
Brand Values
High involments in
research.Quest of
excellence.Passion
for innovation.
Brand Assets
Great humoristic advertising
campaigns.A strong
reputation among audiphiles
and connoisseurs
 Thank You!
Mahima Sethi IILMU/PG/2020/M454
Malvika Sharma IILMU/PG/2020/M453
Ketaki Patni IILMU/PG/2020/M460
Prakhar Srivastava IILMU/PG/2020/M486
Lakshay Madan IILMU/PG/2020/M403
Siddharth Kathait IILMU/PG/2020/M417