ADIDAS’S SUSTAINABILITY

STORY
ABOUT

• Eco-friendly shoes with an upper-body formed of

plastic materials from the ocean.
• In 2015 Adidas partnered with Parley for the
Oceans to turn marine pollution into sportswear.
• Adidas uses recycled plastic bottles as a
replacement for virgin polyester.
• Adidas is in the process of developing a 100%
recyclable shoe called Futurecraft Loop.
 PROCESS
• It all starts at the beach. Parley and its
partners collect trash.
• Recovered plastic is sent to Adidas processing plant.
• Pallets are melted to create a filament,
then spun into ocean plastic.
• Recycled polyester uses less water, fewer chemicals
that
• Helps to prevent marine pollution.
NEED OF THE PRODUCT

Adidas Recycled Shoes from Ocean Waste:

 Plastic waste in the oceans is one of the biggest problems our generation
faces.
 In 2015, Adidas partnered with the environmental organization Parley for the
Oceans.
 Their Goal?
 To turn marine pollution into sportswear. And they've made huge progress.
 In 2024, Adidas expects to make 20 million pairs of shoes with recycled
ocean plastic.
TARGET MARKET FOR ADIDAS RECYCLED SHOES

After the company’s strategy and mission, comes the target market the company wants to focus on for the efforts.
 With a long history of providing high-quality athletic sportswear for athletes, Adidas target market is:
• Sports participants
• Non-athletes who are inspired by someone or really love sports.
• The people who have interest in environment and luxury fashion brand.
 CONSUMER NEEDS

 Innovate eco friendly shoes that satisfies the consumer

 Finding a way to purchase recycled shoes to help the environment
 Shoes that last longer & cost less money
 
 MARKET RESEARCH

PRIMARY DATA SECONDARY DATA

 450 Adidas stores in India

 50% of net sales generated by shoes
 maximum level of comfort
 preference for eco-friendly shoes
SUITABLE MARKETING TACTICS

• Top brand ambassador like Leonel Messi,Sachin Tendulkar, Hima Das etc
• Also sponsors teams real madrid, France for football , England & southafrica
for cricket
• Advertising through mass media.
 SUSTAINABILITY

As part of its sustainability strategy – launched in 2016 – the company translates its sustainable efforts into tangible
goals and measurable objectives.

• They use more sustainable materials in its production

• They are tackling the ever-growing issue of water scarcity
• They are working towards the empowerment of its supply chain workers.
CHALLENGES FACED BY ADIDAS

• Being competitive.
• Building credibility and trust.
• Managing an external supply chain.
• Managing change.
• Managing our people.
FUTURE OF RECYCLED SHOES

● By 2024, adidas is aiming to replace all plastics and polyester in its products with recycled materials.
● Used recycled plastic at scale by 2024.
● Making a circular loop where in the recycled materials can be used over and over again.
● Make recycling easy by 2030.
THANK YOU
NAVYA BAGLA IILMU/PG/2020/M436
PALLAVI PANWAR IILMU/PG/2020/M466
PALLAVI GAUR IILMU/PG/2020/M564
PRANJAL GUPTA IILMU/PG/2020/M406
PRAKHAR SRIVASTAVA IILMU/PG/2020/M486
PRABHAV DHONDYAL IILMU/PG/2020/M450
SIDDHARTH KATHAIT IILMU/PG/2020/M417
VIDULA CHUGH IILMU/PG/2020/M491
SOMIL BANSAL IILMU/PG/2020/M537
NIRBHAV ALOK IILMU/PG/2020/M457