Analisis Pasar dan

Model Bisnis

Business Model Metrics

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 Business Traction

Business traction is commonly defined as the progress and momentum of a

startup company.

Further, clear indicators of the startup's growth tendencies and the speed and
acceleration of this growth help indicate business traction.

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Rule of Thumb

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Marketing vs. Traction

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Define Traction

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Define Traction

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Define Traction

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Define Traction

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Do We Have Traction?

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 Use of Traction Slide
Showing Business Traction is to convince the investors – showing
why and how you measure the business performance and success.

We need to be creative but still reasonable about what we want to

include and what not. A lot of pitch decks that presented the
company's SEO rankings, PR coverage, or feedback of lead
customers. Some measurements:
• Net Promoter Score
• App Store Rankings
• Revenue
• Average Sales Cycle
• Monthly Recurring Revenue / Annual Recurring Revenue
• Average Order
• Total Visitors

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 Value Equation

The Value Equation is the optimal value configuration of the

intervention that can be obtained from a product or services, the
nature of the context in which the intervention is being
implemented, and how well the implementation strategy optimizes
the intervention and the context.

Customer value is the perception of what a product or service is

worth to a customer versus the costs or possible alternatives.

Value = Outcomes + Experience – Time – Money

Customer Value=Perceived Benefits – Perceived Costs

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Types of Value

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 Create a Traction
• Speech to Audience
• Newsletter
• Trade Shows / Exhibitions
• Publicity
• Content Marketing
• Strategic Alliance
• Create an Advisory Board
• Sales
• Networking
• Start a Business Support Group
• Focus Group Marketing
• SEO
• Mail marketing
• Social Marketing
• Advertisement
• Website
• Tag line & Branding

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Believe in It

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 Monetization Equation

It all starts with providing solutions to a problem through Great Content

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Monetization Equation

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Monetization Equation

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Monetization Equation
quation

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Monetization Equation

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Monetization Equation

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 Monetization Equation

• Staring with Monetization will lead to failure

• Blog-affiliate marketing
• Plan well
• First Impressions are Important
• People do not care about the website but the content
• Writing Style Matters
• Guest Blogging

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