Lending Club

Corporation
Presented By:

Group 5
 Group Members
• Raghvendra Thakur- 20BSP1769

• Ritika Behere- 20BSP1899

• Puja Kumari- 20BSP1748

• Samar Bano Husaini- 20BSP2071

• Sayali Tipare- 20BSP2173

• Santosh Kumar Tiwadi – 20BSP2121

• Sakir Mathakiya- 20BSP2043

• Ritesh Singh- 20BSP1893

• Shivali – 20BSP2235

• Syed Mohd Sharif- 20BSP2208

• Sakshi Kesari- 20BSP2053

 Company background

Lending Club Investment Returns Best for

Average returns
Online financial Good-credit borrowers
$1,000 minimum between 5.06% and
community found in and higher income
investment 8.74%
2007 investors
 5 C’s Marketing Analysis of Lending Club

Position & Bargaining Risk to intellectual property

Power rights and patents

Economic
Research & Development Collaborators Political Risk
Culture Regulatory Framework

Quality of Human resources Employment

Ability to scale Company Climate
production Inflation &
5C Diversification
Analysis
Threats of substitutes
Market Size
Intensity of rivalry
Target Competitors
Customers Countering marketing
Customer campaigns
 4 P’s of Marketing
 Cost base pricing Distribution Channel
PL
 Value based pricing
I NG AC
 Channel Design
 Market Penetration Pricing IC  Channel Management
PR E

4 P’s
MARKETIN
G MIX PR
N OD
O
TI CT U
O
M
6 M Model : Market R O  Product Line Breadth decision
• Mission
P  Product Line Length decision
• Message  Product Line Depth decisions
• Media
• Money
Porters Five Forces
• Rivalry among existing players
1

• Bargaining power of suppliers of Lending Club

2

• Threat of substitute products and services 

3

• Threat of new entrants 

4

• Bargaining power of buyers of Lending Club

5
 Blue Ocean Strategy

• Corner Stone of Blue Ocean Strategy

• Four Critical Factors at Lending Club for value innovation

• Strategy Alignment

• Lending Club Mapping on BOS canvas Grid

Eliminate Raise

Reduce Create
 VRIO Analysis

• VRIO Analysis

• Importance Valuable

Rare

Costly to Imitiate

Organisational
Competence
 VRIO Analysis Organization

01 Financial Strength 02
Technological Integration

06 03
Marketing Strategy Employee Training

05 04
Production Capacity Distribution Channels
PESTLE Analysis
 SWOT Analysis
Strength Weakness
1. Need more investment in new
1. Strong distribution network
technologies
2. Acquisition of Radius Bank
2 Not been able to tackle the
becomes first fintech takeover of the
01 challenges
bank 02

Opportunities Threats
1. Decrease in cost of
03 04 1. Impact of new competitors
borrowings

2. New environmental 2. No regular supply of

Policies innovative products
Business model and competitive advantage

Data Analytics

Strong Customer Loyalty

Operating And Funding Efficiency

Increased resiliency

Increased and more stable revenue and

Expense benefits
 Conclusion

Objective of Financial Understanding of

Analysis
Stakeholder

Reccomendations
THANK YOU