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    L'oreal PPT

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    Neha Pareek
    L'Oreal began developing hair color formulas in 1907 and was officially founded in 1909. It grew internationally in the 1920s and established magazines and campaigns promoting cleanliness and beauty. L'Oreal became a publicly traded company in 1963 and acquired brands like Maybelline and Matrix to expand its product portfolio. It focuses on research and innovation to offer consumers the best products across premium, luxury, and mass market segments. While competition is intense, L'Oreal capitalizes on opportunities in growing markets and consumers of all ages through diversification, global expansion, and emotional branding campaigns.

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    L'oreal PPT

    Uploaded by

    Neha Pareek
    2K views20 pages
    L'Oreal began developing hair color formulas in 1907 and was officially founded in 1909. It grew internationally in the 1920s and established magazines and campaigns promoting cleanliness and beauty. L'Oreal became a publicly traded company in 1963 and acquired brands like Maybelline and Matrix to expand its product portfolio. It focuses on research and innovation to offer consumers the best products across premium, luxury, and mass market segments. While competition is intense, L'Oreal capitalizes on opportunities in growing markets and consumers of all ages through diversification, global expansion, and emotional branding campaigns.

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    L'OREAL_PPT

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    L'Oreal began developing hair color formulas in 1907 and was officially founded in 1909. It grew internationally in the 1920s and established magazines and campaigns promoting cleanliness and beauty. L'Oreal became a publicly traded company in 1963 and acquired brands like Maybelline and Matrix to expand its product portfolio. It focuses on research and innovation to offer consumers the best products across premium, luxury, and mass market segments. While competition is intense, L'Oreal capitalizes on opportunities in growing markets and consumers of all ages through diversification, global expansion, and emotional branding campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    2K views20 pages

    L'oreal PPT

    Uploaded by

    Neha Pareek
    L'Oreal began developing hair color formulas in 1907 and was officially founded in 1909. It grew internationally in the 1920s and established magazines and campaigns promoting cleanliness and beauty. L'Oreal became a publicly traded company in 1963 and acquired brands like Maybelline and Matrix to expand its product portfolio. It focuses on research and innovation to offer consumers the best products across premium, luxury, and mass market segments. While competition is intense, L'Oreal capitalizes on opportunities in growing markets and consumers of all ages through diversification, global expansion, and emotional branding campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 20

    OBJECTIVE

    To add brands by keeping differentiation and making it


    acceptable across different culture of world.
    BACKGROUND
    1907 - developed hair color formula

    1909 - Birth of company

    1920 – company made brisk business selling hair


    color in various countries –Holland, Austria & Italy

    1933- Beauty magazine for women named, votre


    beaute
    .

    1937 –CLEAN CHILDREN CAMPAIGN

    EARLY 1940’S – L'OREAL TAKES ITS NAME


    1950’S - ADVERTISING PRODUCTS THROUGH FILM
    COMMERCIAL SCREEN ADS MOVIES THEATERS.

    1963 – L’OREAL BECAME PUBLICALLY TRADED COMPANY


    AND LISTED IN STOCK EXCHANGE.

    1970- L'OREAL PRODUCT’S BECAME POPULAR OUTSIDE


    FRANCE.

    1996- ACQUIRED MAYBELLINE

    2000- ACQUSITION OF MATRIX & PUBLISHES ITS CODE OF


    BUSINESS ETHICS
    STRENGTHS
     Percentage penetration of fragrances and
    some cosmetics, particularly lipstick, is high.

     Many women use more than one fragrance.

    Profit margins, particularly on the ingredients of


    fine fragrances, are high.

    The primary strength of the Company is the


    continuing research and innovation in the interest of
    beauty which assures that the L’Oreal Cosmetics
    offers the best to their consumers
    WEAKNESSES

    • Competition is fierce in both manufacturing and retailing in both


    the premium and mass markets.
    OPPORTUNITIES
    Field of specialization.

    Opportunity from growing market that ranges from the


    affluent, the aging and also the masses of the developed
    countries.

    Greater market share

    Concentrates on cosmetic products that enhance women of


    all ages.
    THREATS
    Growing competition within the field of cosmetic brands.

    Economic downturn.

    Problems of reaching out even to the average people from the


    underdeveloped countries.

    Spending habits of consumer and the economic crunch that most countries
    are experiencing as of present.
    ANSOFF MATRIX

    Hair color Stylining aids , body & skin


    manufacturer care cleanser & fragrances

    US, SA, RUSSIA, FAR Consumer,luxury,


    EAST professional & pharma
    POTTER’S 5 FORCE
    Nivea
    P&G
    avon,
    High

    Low

    Natural herbal
    product
    FIRM VALUE CHAIN

    130 COUNTRIES
    “SCIENTIFIC”
    BEAUTY
    COMPANY

    CAMPAIGN
    LOGO, DIVERSIFING THE
    CAMPAIGN CULTURAL ORIGIN

    EMOTIONAL GLOBAL
    BOND

    LIVING A
    PERFECTION BEAUTIFUL
    LIFE
    BCG MATRIX

    BEIERSDORF ,AVON & P&G


    L’OREAL

    ESTEE LAUDER , ELLE 18


    REVLON
    “Because I M
    worth it”

    Satisfactory

    Reliable
    Launch of the product
    sonam kapoor launch.flv

    l'oreal shampoo.flv

    ash1.flv

    colour endure stsy on lip colour.flv


    STRATEGIES
     Promoting all its brand in different nations
    .
     Customer satisfaction

     Innovate and develop better products

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