GUAGUA NATIONAL

COLLEGES
STA. FILOMENA GUAGUA,
PAMPANGA

Business
Plan

Group
2
• De Dios, Dhen • Caballero, Arshainezel
Haren
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• Lansang, Akisha Margarette

• Reyes, Allen Mickel
• Parazo, Dianne Kristel Rose
• Tolentino, Jayder
 I.
Introduction
Many Filipino people are coffee lovers.
Drinking coffee on a daily basis is a way of
life here in the Philippines, that's why we are
planning to open a coffee shop where
people loved drinking coffee.
STRESSED is a word we mostly hear from
students and teachers of all ages. A stress
reliever is truly needed to let them focus on
all the important matters they are supposed
to accomplish. Coffee is not only a drink that
refreshes you, it also enables you to perform
better because of its anti-oxidizing
capabilities that would truly relax your brain
and your muscles, while promoting oxygen
flow.
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This type of drink will help you in coping up with
different problems because it can enhance
problem-solving abilities. Coffee not only helps you
to focus but to boost you while you are studying or
working, it gives you higher levels of alertness,
faster reaction times and it improves your mood.
It’s been suggested that caffeine helps consolidate
memory, which means drinking coffee while
studying could help you to form stronger long term
memories.
We believe that a healthy community is also a
productive community. Plus, it is ergonomically
designed to suit the budget and give pleasure to
the students who wish to have a picture-perfect
drink that would satisfy them at all times. Expresso
is located at the ground floor, ERT Bldg. beside
Susie's Cuisine in Plaza Burgos, Guagua,
Pampanga. The business started with six young
students from Guagua National Colleges who had
passion for entrepreneurship and are capable of
providing high quality drinks.
 Vision
It is our goal to serve our customers in an honorable and dignified manner and to
establish ourselves as one of the world's leading small-time businesses in the field of
café.

Mission
Providing for the needs of our customers while also promoting our company is
our mission. We provide a high-quality product that exceeds the expectations of
our customers. This mission has assisted us in establishing ourselves as one of the
world's leading small-time businesses in the field of cafeteria management.
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 SLIDESMANIA.C

Pest Analysis  SOCIAL

POLITICAL andwill
LEGAL  Social interaction is very active in our
The entrepreneurs adhere to any legal
coffee shop. Because our employees are
requirements or procedures.
approachable, there may be a socially
healthy relationship between employees
and customers.
•Business Barangay Clearance
•Police Clearance
 TECHNOLOGICAL
•Mayor’s Permit
•Certificate of Registration at the Bureau of  The use of ever-evolving technology can mark a
Internal Revenue great effort in promoting our business and it is
•Certificate of Business Name Registration somehow helpful in working efficiently.
in the Department of Trade and Industry
•Sanitary Permit  ENVIRONMENTAL
 Despite the fact the materials used are a mix of
 ECONOMICAL plastic and paper, we came up with an idea to raise
environmental awareness—the sign attached to the
 There will be an effect on the business if cup. Where it will remind people of what they will do
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inflation after drinking the coffee. We also have an eco-

friendly straw that is a smart way to avoid throwing
them away
 Analysis Of Competitor
Company Swot Analysis
Strengths
 Students and teachers can easily access the
stall/ branch because it is located at the front of
school.
 It is the iced coffee stand that offers budget
friendly drink.- Our Iced Coffee can
boosts your physical performance.
 Generally considered a part of a healthy diet if
consuming under the maximum recommended
intake- All members of the team are
hardworking and friendly, thus, making
customers feel comfortable while making
orders.
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Weaknesses
 Due to the fact of using slightly expensive ingredients,
it is expected that it is a bit pricey in comparison to other
drinks.- hot brewed coffee that's been cooled down. This
is the most common way to prepare iced coffee.
Since it's often served over ice, it can have a more
watered-down body and flavour.
 Associated with a rise of serum cholesterol and blood
pressure
 It is far more expensive to provide every ingredient due
to the fact that we made them regularly to ensure the
tasty and to prove our credibility.
 Difficult to find and retain employees
 Analysis Of Competitor
Company Swot Analysis
Opportunities
 Because of being the first iced coffee
stand, we are the first go-to place of
students/teachers who enjoy the drink.
 We can offer discounts depending on the
minimum number of orders.
 We can give full refund if the customer is
not happy nor is satisfied with our services
and products.
 -We can provide a relaxing place where
they can stay and possibly make friends.
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Threats
 Since the canteen is the primary place to buy
goods, it is the biggest competitor.
 Because of the fact that it is just a new business,
most students would not know where it is located
and what the price range is.
 The advertisements posted may not capture the
attention of our prospects because of
advertisements posted by other businesses.
 Competitors Swot Analysis
Strengths
 They might have strong brand name
 Consistent employees
 Superior product quality (quality over
quantity)
 Good store reputation
 Very good geographical location
Opportunities
 Advertising their product is unnecessary
because they are already well-known and
well-established in the market.
 They have quick access to customer issues
 strong, loyal, and consistent customers
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Weaknesses
 insufficient advertising than we do
 Poor customer services
 Limited number of new customers
 When the identical line of products will be
available on the market.
Threats
 They may be able to offer the same
product at a lower price than we do.
 Products becoming outdated
 Change in customer preferences
 Market Segmentation
The target of this business plan is preferably all of the people who are a
coffee lover and just wanted to visit some peaceful place. Specifically
students, employees, commuters, residents of guagua and to those
people who wanted to chill out.

Industry and Forecast

Expresso will be known as the best coffee shop in Guagua in three

years, and it will expand by opening new branches and franchising
opportunities.
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 Production And Operational Plan
A. Manufacturing Process
1st Step : BREW THE COFFEE POWDER IN A COFFEE MIXER
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 2nd Step : DRIZZLE THE SYRUP INTO THE CUP'S INNER BOUNDARIES
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 3rd Step : PUT THE ICE CUBES
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 4th Step : POUR THE BREWED COFFEE
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 5th Step : SHAKE THE MILK UNTIL IT GETS FOAMY
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 6th Step : THEN POUR IT GENTLY
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 Final Product
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 Production And Operational Plan
B. Physical Plant
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 C. Machineries and Equipment

Description Unit Cost Depreciation

Ice box 3 1,000.00 200.00

Coffee stand 2 10,000.00 2,000.00

cart

Chest freezer 1 6,500.00 2,000.00

Total 21,000.00 5,200.00

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 Production Tools

Title Quantity Unit per Total

Price price
Serving 6 50.00 300.00
Tray
Disposable gloves 1 box 200.00 200.00

Apron 5 pcs 20.00 100.00

Hairnet 5 pcs 20.00 100.00

Brewed coffee 5 150.00 750.00

container
Brew rite 1 380 380

Total 1,730.00
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 Packaging
Description Unit Price
Straw 5 box 299.00
Cup 7 box 2,100.00
Tissue 5 box 200.00
Total 2,649.00

Rental 1 month 8,000.00

Electric bill 1 month 2,000.00
Total 10,000.00

D. Name of Suppliers of Raw Materials

 Ingredients will be supplied by Puregold Supermarket.
 ​Equipments and Production Tools will be supplied by Savemore Market Primark Guagua.
 ​Packaging materials will be supplied by Guagua Public Market.
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 Marketing Plan
Distribution

MANUFACTURER CONSUMER

Promotion
 Increasing the visibility of social media advertisements.

At the school, tarpaulins and flyers will be placed throughout the target market

area.

The first 20 customers who purchase our product after we grand opening will

receive a 50 percent discount.

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Upon purchasing 5 orders, you will receive a loyalty card, and you will be eligible

for a buy one get one free promotion.

 Pricing
Ingredients Quantity Purchase Cost unit
Fresh milk 500ml 230.40 2.00/pc
Syrup 180g 180.00 1.00/pack
Ice 2Kg 25.00 1.00/pack
Brewed coffee 1Kg 1,554.00 1.00/pack
Straw 5box 299.00 5.00/pack
Cup 7box 200.00 7.00/pack
Tissue 5box 200.00 5.00/pack

Total cost: 2,658.4/30

Cost/unit=30.00

Markup value= 4.43

Prices= ₱90.00
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 Background of
Name of Entrepreneur
Address Nationality Percentage Money
Partners invested
Akisha Margaret 0474 San Vicente Filipino 10% 15,000.00
Lansang (ebus) Guagua
Pampanga
Dianne Kristel San Miguel Betis Filipino 11% 17,000.00
Rose Parazo Guagua Pampanga

Arshanezel 115 Centro B Sto Filipino 12% 19,000.00

Caballero Tomas Lubao
Pampanga
Allen Mickel Sta. Ursula Betis Filipino 13% 22,000.00
Reyes Guagua Pampanga

Jayder Tolentino Sta. Ursula Betis Filipino 14% 25,000.00

Guagua Pampanga

Dhen Haren De 098 Jose Abad Filipino 40% 50,000.00

dios Santos Guagua
Pampanga
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