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  • B-Plan Rise 21: Sachin Dubey Delhi University Shubham Singh Delhi University

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    This document provides a summary of a business plan called "Sphobe" aimed at addressing social anxiety disorder. It outlines the problem of social anxiety disorder, including prevalence and treatment costs. The proposed solution is an online community platform and mobile app called "Sphobe" that would provide affordable diagnosis, cognitive behavioral therapy (CBT) and exposure training, psychotherapy support from counselors, and a peer support community. Financial requirements for developing the website, content creation, marketing and app development are estimated to be approximately 150,000 INR. The document identifies the target audience and market size and presents the business plan for soliciting investment.

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    RISE (1)

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    This document provides a summary of a business plan called "Sphobe" aimed at addressing social anxiety disorder. It outlines the problem of social anxiety disorder, including prevalence and treatment costs. The proposed solution is an online community platform and mobile app called "Sphobe" that would provide affordable diagnosis, cognitive behavioral therapy (CBT) and exposure training, psychotherapy support from counselors, and a peer support community. Financial requirements for developing the website, content creation, marketing and app development are estimated to be approximately 150,000 INR. The document identifies the target audience and market size and presents the business plan for soliciting investment.

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    10 views11 pages

    B-Plan Rise 21: Sachin Dubey Delhi University Shubham Singh Delhi University

    Uploaded by

    Saurav
    This document provides a summary of a business plan called "Sphobe" aimed at addressing social anxiety disorder. It outlines the problem of social anxiety disorder, including prevalence and treatment costs. The proposed solution is an online community platform and mobile app called "Sphobe" that would provide affordable diagnosis, cognitive behavioral therapy (CBT) and exposure training, psychotherapy support from counselors, and a peer support community. Financial requirements for developing the website, content creation, marketing and app development are estimated to be approximately 150,000 INR. The document identifies the target audience and market size and presents the business plan for soliciting investment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 11

    B-PLAN

    RISE 21
    Sachin Dubey
    BSc Computer Science (3rd Year)
    Delhi University

    Shubham Singh
    MA Psychology (1st Year)
    Delhi University
    What can you infer from this picture?

    Picture Courtesy- Dreamstime Stock Pics


    Problem

    ● Definition- Social Anxiety Disorder (social phobia) is an anxiety


    disorder characterized by extreme fear or anxiety in one or more
    social settings.
    ● Going to a party or even having a one-on-one conversation with a
    new person can result in increased heart rate, sweating, and racing
    thoughts.
    ● When social anxiety gets significant, it’s common for individuals to
    isolate and feel very alone, making recovery harder.
    Problem
    ● Around 8% people (15 million) in US suffer
    ● Around 6-8% people suffer from this across the globe
    ● Much severe than ordinary shyness or introvert-ness.

    ● 1 hour of Psychotherapy:-
    ● Rs 500 – Rs 2000 (India)

    ● $60 - $120 (USA)

    ● Total Sessions Required- 15-16


    REAL EXAMPLES OF PEOPLE SUFFERING...
    KEY ISSUES IDENTIFIED

    TREATMENT DIAGNOSIS
    Treatment is very expensive Lack of awareness &
    $50-$100/ ₹500-₹2000 X 20 difficulty in diagnosis

    COMMUNITY
    SUPPORT PLATFORM
    No community support No single platform dedicated
    currently to social phobia
    OUR EFFECTIVE SOLUTION- ‘SPHOBE’

    COMMUNITY DIAGNOSIS &


    PLATFORM CONTENT
    Anonymous post sharing Free diagnosis questionnaire
    facility with others free blog, videos, content

    CBT PSYCHOTHERAPY
    CBT & Exposure training in One on one therapy support
    automated way, uploading with counsellors
    pictures of tasks given

    USP The first, only & cheapest platform for social phobic people to connect & treat
    APP SPHOBE (Launch After Website)

    DAY 3 Use of CBT & Exposure in


    automated way. Tasks given to
    Task- Click & upload a users in the therapy
    selfie in a bus/ train
    Facility to chat, video call
    psychotherapist based on the plan
    purchased

    Different paid plans ranging


    between $5-$20
    Market Size Estimation & Target Audience

    *For full calculation of TAM- CLICK


    Investment

    Website Content Generation


    Domain, Hosting, SEO ● Content preparation &
    ₹5,000-20,000 research- interns +
    (For 1-2 years) experts, content
    writers
    ● ₹50,000
    Social Media & Marketing
    Application
    ● Ads/ Marketing
    Development + cloud
    ● Website promotions
    ₹40,000
    ● App promotions
    (without video calling)
    ₹50,000
    Thank You

    If any tech issue (like hyperlinks not opening) sachin.irsc@gmail.com 9958995040

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