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    Muhammad Taimur Ali
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    The document provides an SEO audit report for the website muscatbay.com. Key issues found include the website being infected with malware, expired SSL certificate, mixed secure and non-secure content, slow page speed, missing meta descriptions and H1 headings, and poor off-page SEO like low backlinks. Suggestions are provided to fix technical problems, improve on-page and off-page SEO, and optimize site speed and mobile performance. A checklist is also included of other items to address on the site.

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    The document provides an SEO audit report for the website muscatbay.com. Key issues found include the website being infected with malware, expired SSL certificate, mixed secure and non-secure content, slow page speed, missing meta descriptions and H1 headings, and poor off-page SEO like low backlinks. Suggestions are provided to fix technical problems, improve on-page and off-page SEO, and optimize site speed and mobile performance. A checklist is also included of other items to address on the site.

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    © All Rights Reserved
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    98 views27 pages

    SEO Audit Report - New

    Uploaded by

    Muhammad Taimur Ali
    The document provides an SEO audit report for the website muscatbay.com. Key issues found include the website being infected with malware, expired SSL certificate, mixed secure and non-secure content, slow page speed, missing meta descriptions and H1 headings, and poor off-page SEO like low backlinks. Suggestions are provided to fix technical problems, improve on-page and off-page SEO, and optimize site speed and mobile performance. A checklist is also included of other items to address on the site.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 27

    SEO AUDIT

    REPORT
    BY PICKYSOLUTIONS
    Summary
    • A detailed briefing letter and report about muscatbay.com
    •  
    •
    • Errors and suggestions

    • Competitor Analysis
    SEO Health Overview
    Past three months
    SERIOUS ISSUE

    Your website got attacked by some malware and some Japanese or Thai malware.

    • The best solution is


    1. Check which files are infected using GSC.
    2. Request google console team to recheck website.

    • Please note that all these pages are still indexing, and it can be worrisome as it can
    affect your ranking.
    • It can also be the reason for the high bounce rate on your website.
    URLs Crawled

    Want to see all those malware links by yourself? Type “website: muscatbay.com” on Google or simply visit the following link:
    https://www.google.com/search?q=site%3Awww.muscatbay.com&rlz=1C1CHZN_enPK944PK944&sxsrf=ALeKk02lVaPobZhKqvdwy34kWSVq2KSGJw%3A1625686764235&ei=7ALm
    YMzcDYHVkwXfyLroDg&oq=site%3Awww.muscatbay.com&gs_lcp=Cgdnd3Mtd2l6EANKBAhBGAFQowxYmg9g6hBoAnAAeACAAZACiAGbB5IBAzItNJgBAKABAaoBB2d3cy13a
    XrAAQE&sclient=gws-wiz&ved=0ahUKEwjMguSQ29HxAhWB6qQKHV-kDu0Q4dUDCA4&uact=5
    TECHNICAL
    ISSUES
    • SSL ISSUE

    Expired SSL certificate on https

    • Http to Https

    Your site is currently having two versions. One with http and one with
    https. With https, the SSL is loading but with http, it is not redirecting
    to the secured version
    Technical Issues
    • 1 page couldn't be crawled error
    This issue indicates that the crawler couldn't access the webpage.
    http://www.muscatbay.com/zaha-villas

    • 8 hreflang conflicts within page source code


    Currently there have been 8 hreflang issues due to having multiple language support that has been
    done incorrectly.

    • 62 issues with mixed content

    Muscatbay contains any elements that are not secured with HTTPS, which may lead to security issues.
    Moreover, browsers will warn users about loading unsecure content, and this may negatively affect user
    experience and reduce their confidence.

    • 611 issues with uncached JavaScript and CSS files

    JavaScript and CSS files are hosted on your website. Therefore, enabling browser caching will fix these issues which is
    not enabled yet.
    • 49 links on HTTPS pages leads to HTTP page

    These 49 links that has been redirecting the secured version to non secured should be fixed immediately.

    • Sitemap.xml not indicated in robots.txt

    Specifying the location of the sitemap.xml in the robots.txt will help search engines crawl better and fast.

    • 32 pages don't have doctype declared

    Specifying a doctype for each of your pages by adding a <!Doctype> element (e.g., "<!Doctype HTML5>") to the very
    top of every webpage source, right before the <html> tag will help the page load properly.

    • 233 issues with blocked internal resources in robots.txt

    Updating the robots.txt file will solve all these issues.


    Poorly Mobile Optimized

    • We tested the website on the official Google page speed tool.


    • The score is 27 which is really bad.
    • The mobile theme isn’t optimized.
    • It should be fixed on top priority because majority users are from mobile now a days.
    Speed Optimization

    • Currently, the site has poor optimization in terms of speed.


    • With the latest Google update that focuses more on Speed and UX, Speed has now become a
    ranking factor.
    • Therefore, Speed should be optimized asap to avoid getting de ranked on Google.
    Sitemap.xml Optimization

    • You haven’t setup YOAST SEO plugin properly. The sitemap is allowing many things to index such as slide, boxes, offers, news,
    gallery, category etc.

    • To maintain a crawl budget for search engines, it is recommended to allow index only for posts, pages and categories (sometime).

    • This would help search engine bots to index your website quickly and you’ll get better rankings
    ON-PAGE
    SEO
    ISSUES
    • 12 pages have duplicate meta descriptions
    There are about 12 pages that have the duplicate meta descriptions which is really a bad practice in terms of SEO.

    • 33 pages don't have meta descriptions


    For 33 pages, there isn’t any meta description specified. In order to gain a higher click-through rate, you should ensure
    that all of your webpages have meta descriptions that contain relevant keywords.

    • 27 pages have a low word count


    27 pages are having word count less than 200 which is not a good thing except few pages such as contact us etc.

    • 43 pages have low text-HTML ratio


    Your text to HTML ratio indicates the amount of actual text you have on your webpage compared to the amount of code.
    This issue is triggered when your text to HTML is 10% or less.

    • 48 pages don't have an h1 heading


    48 pages of your website isn’t having h1 headings. They should be fixed asap.
    • 1 page has too much text within the title tag
    There is one page that is having long title which is a bad practice and destroys user experience. Page titles should
    70 characters or less.
    Site Audit
    OFF-PAGE
    SEO ISSUES
    Optimizing Google My Business

    We see you already created Google my business profile but its not optimized properly.
    However, for Bing, there isn’t any knowledge graph present. So, its good to have a business profile on Bing as well.
    It will also have a tremendous impact on search engine optimization and your WordPress traffic, thus, increasing
    your website traffic and generating revenue-generating leads for your business.
    Link Building
    • Currently, Muscat bay is having poor backlink profile. Having just 18 UR and 10 DR won’t make you rank on Google until there is no
    competition in your niche.

    • There should be done quality link building for your website by buying quality guest posts from high quality sites to maintain a good
    trust flow in the eyes of Google.
    Muscatbay is having poor link building having only 27 referring domains in which
    90% are useless websites. The UR and DR are 18 & 9 respectively which is
    extremely low.
    COMPETITO
    R ANALYSIS
    Automatic chat response/ lead generation forms based on AI for
    marketing
    By creating a bot that takes critical information from your customers, including their queries, names, numbers,
    location, destination, and budget in which they are looking for a property.
    Importance of newsletter portion

    A website must have a newsletter portion.

    It helps the customers find the recent news about your brand and its
    accomplishments, the latest information about products and services,
    information on packages and discounts.

    It generally includes a lot of content.

    Following are considered essential:

    1. A newsletter subscription form must be added – it helps generate


    leads as it collects customer's information

    2. It helps in retargeting previously-targeted customers, SEO


    backlinking, and keeping the brand fresh.

    Therefore, Muscatbay should have a newsletter as well to grab users


    for email marketing and to help them stay updated with offers, posts of
    your website.
    Checklist of things to be done on
    Muscatbay
    Following is the checklist of some vital things that
    you must consider
     CRM
     SEO on higher level
     Web security
     Design improvement
     Chat Bot
     Data policy
     Backlinks
     Virus scanning
     UX improvement
     Live Chat
     Social Profile
     Extra script Removing
     Fonts Correction
     FAQ page
     Encyclopedia
     SSL Certificate
     XML sitemap
     SQL Database test
     HTML sitemap
     SSL certificate
     
    About
    Pickysolutions
    We are one of the leading business outsourcing firms that ensure proficient business services are provided to our
    clients. Thus, ensuring an ever-present business-customer relationship backed up with sustainable and constantly
    growing and evolving brand.

    Thank you

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