Table Of Content

1 Introduction

2 Motivation

3 Goal – SWOT Analysis

4 Tools & Methodology –Ecommerce Model

5 System Architecture – Front end/ Backend

6 Conclusion
Introduction
Ecommerce is the buying and selling of goods and
services over the Internet. It is conducted over computers,
tablets, smartphones, and other smart devices. In our
system we used product recommendation. A
recommendation system is a tool that uses a series of
algorithms, data analysis and artificial Intelligence (AI)
to make recommendations online.
Motivation
The motivations comes to me on online marketplace
because a few months ago I saw some e-commerce
business holders started their business and got convicted
with some fraudulent issue, So I wanted to make a pure
environment in ecommerce business what would help
customers in their specific need.
Goal
The goal of an e-commerce website is to get the visitor to place an
order whereas the objective of a content based website is mainly to
get more subscribers.
Following are main goals of our Application:
 Brand Recognition: Getting a brand recognized is an important

aspect especially if someone crawl recently in the market.

 Generating Leads: Getting targeted visitors that are interested in

what to sell.
 Conversion: Converting targeted traffic so that the potential

customers end up buying products.

 Retention: Making a customer repeating the orders and retaining

them in business alone in the industry.

SWOT Analysis
 Strengths
◦ QA
◦  logistics and distribution systems
 Weaknesses
◦ Huge technological cost
◦ Shipping problems
 Opportunities
◦ Cashless Payment System
◦ Huge Brand Promotion
◦ Improving Customer Experience
 Threats
◦ Phishing
◦ Skimming
Tools
 Bootstrap 4
 CSS3
 Jquery 
 Apache
 MySQL Database server
 Laravel Framework
Methodology
System Architechture
Conclusion
 Personalization is becoming increasingly important in online
marketing.
 This is not only due to the fact that companies feel under pressure from

their competition and have to constantly strive to stand out from the
crowd, but also because of users’ changed perceptions.
 Today’s users are able to identify advertisements more quickly and

ignore them.
 By providing customized and relevant information, and by addressing

users directly, the chance of conversion is much higher. The same is

true for recommendation systems, which are becoming more sensitive
and accurate.
 Finding the right strategy and reaching potential customers can have a

positive impact on sales and the success of a company in e-commerce.