Re-imagining

D2C Customer
Experiences to Win
Customers-for-Life
D2C brands using Netcore CEE
 D2C brands using Netcore CEE

Copyright 2021 Netcore Cloud Pvt Ltd

 Major eCommerce brands using Netcore CEE

Copyright 2021 Netcore Cloud Pvt Ltd

The Market Problem

Challenges
Customer acquisition
is expensive
Impact on
Product discovery Business KPIs
is a challenge
98% users leave
without transacting

Low High
Lack of intelligence click-through rate bounce rate D2C brands
suffer from
low customer
Intense Competition
engagement and
Conversion rate Revenues Marketing retention
doesn’t increase remain low ROI is low

Copyright 2021 Netcore Cloud

 The right The right
Offers Touchpoint
s

The right The right

Content Time

The right
Products
The Need The right
Consumer

of the Hour
Copyright 2021 Netcore Cloud Pvt Ltd
 The Netcore Promise:
KPIs we help brands achieve

15%-30% 6%-9% 30%-60% 12-20X

increase in increase in increase in Marketing
conversions add-to-carts CTRs ROI

Copyright 2021 Netcore Cloud Pvt Ltd

How Netcore helps in driving conversions?

AI-powered Omni-channel Advanced No Code based

Product Discovery & Engagement & Dashboard with Contextual Nudges,
Personalized Product Re-targeting with Smart Insights & Walkthrough
Recommendations 10+ owned channels Actionable Analytics
What we help you do?

Listen Analyze Converse

Customer engagement stack
CONVERSE
LISTEN
Martech
ANALYZE

App Nudges Email

Mobile Apps Push

Segmentation

In- Web-Push SMS &

App Voice Customer
Web

• Behavioural Data
Whatsap On-site Web & App
p Messaging Personalizati
• Demographical on
API (CRM/LMS/CMS) Data
Single View of Raman
the Customer AI Ad-tech
• Geographical Data

• Transactional Data
Offline Data Facebook Instagram Other Ad
Networks

Offline
Personalization
Channel Data

REAL TIME JOURNEY ATM

IVR/Call Center/
Pnone Banking
ORCHESTRATION
 Unravel the magic of our powerful AI engine

Patented AI based models that use

customer eyeball data along with
behavioural data, to deliver 20% better
predictions

Personalize across the entire user

journey for each user (not just home
page and product display page) to deliver
12% -18% higher conversion rates

No-code fast and easy integration- in

less than an hour

Copyright 2021 Netcore Cloud Pvt Ltd

 Technology behind our AI Algorithms

Neural network based algorithm similar to what YouTube/Netflix use

• Industry standard collaborative and content filtering algorithms with

embedding to make it scalable to handle very large amount of data

• Developed with a neural network to enable real-time learning and ease

of adding new feature-sets for different use-cases

• Context layers to add the nuance of date/time, location and devices in

shopping

• Temporal layers to cater to recency of interactions, order of buying

products and periodicity of purchases in shopping

• Seen but not clicked – and ”not-seen-not-clicked” signals give 20% better
predictions

• Image Recognition – To understand not just the product a user likes but
also the attributes that he/she has an affinity towards

Copyright 2021 Netcore Cloud Pvt Ltd

 Delight shoppers with recommendations at every
touchpoint of their buying journey

Copyright 2021 Netcore Cloud Pvt Ltd

 Home Page recommendations

Customize your home page with different product recommendation widgets

Personalized for you Trending Now Best Sellers New Arrivals

90-110% Higher CTRs

Copyright 2021 Netcore Cloud Pvt Ltd

 Personalized Category Listing Page
• Most relevant products seen on top
• Real-time reordering based on customer interactions
• Manage few rows of products or the complete list for higher conversions

60%-80% higher CTRs

Copyright 2021 Netcore Cloud Pvt Ltd

 Personalized landing page for
a user- Personal Boutique

• Virtual store curated exclusively for

each user
• Scout feature for explicit feedback
• Customers can click on ‘hearts’ and
‘crosses’ to share feedback on each
product
• Real-time reordering based on
customer interactions and affinities

100%-120% higher CTRs

Copyright 2021 Netcore Cloud Pvt Ltd

 Instagram and Tinder-like UX on the website

Personal Boutique – Instagram UX for Swipe to Like or Dislike

better engagement
Copyright 2021 Netcore Cloud Pvt Ltd
 Product recommendations in Web Messages

Exit intent Pop–up on the website Web Messages on mobile site

Captures the attention of the customer before Activity and discount based on
he/she drops off from the website by showing user behavior and interactions
personalized product recommendations, offers and
Copyright 2021 Netcore Cloud Pvt Ltd discounts
 Recommend products in the customer’s journey
effortlessly
• Ready to use Journeys to start doing
recommendations across channels:
• Email
• App Push Notification
• Web Push Notifications
• Web Messages
• In-app Messages

• Create delightful customer journeys by

offering personalization at all the
touchpoints across different channels

• Personalize the communication content

basis individual behavior, interests, actions,
and inactions

Copyright 2021 Netcore Cloud Pvt Ltd

 Product recommendations in emails

Recommendations on view Cross-sell recommendations

Increase CTR by 18-20%

Copyright 2021 Netcore Cloud Pvt Ltd
 Product recommendations in notifications

App Push Notifications In-App Messages Trigger Browser Push Notifications

Increase CTR by 15-18%

Copyright 2021 Netcore Cloud Pvt Ltd
 Customer journey & Touchpoints for D2C Brands

User registers Browsing on the website Adds products to cart

on the website & Searching products & exits the website
01 02 03

Web/App data Welcome Sticky bar on Browser/App Exit Offer Pop up Abandonment Email
validation series the Website Behave Email on Website + Push/SMS

Milestone communications Frequent & Irregular Purchased = Subscriber

With customers buying patterns becoming a customer
06 05 04

User & Brand Milestone of Exclusive Offers & Loyalty program- Replenishment Cross Sell &
1st Anniversary 10 Transactions relevant triggers Gold, Silver Campaigns Recommendations

Copyright 2021 Netcore Cloud Pvt Ltd

 Why is Retention primary for Profit?

5% increase in 2% increase in customer On average, loyal

Customer retention will retention has the same customers are worth
result in a Profit uplift effect as Decreasing up to 10 times as much
of 25% to 95% cost by 10% as their first purchase

Copyright 2021 Netcore Cloud Pvt Ltd

 Analysing factors that affect Retention & Profits?

What users are doing

before uninstalling your
app / what activities leads
to conversions
Time for user to use
How many users dropped
coupon codes from time
off after Add-to-carts?
to introduction?

Who are my dormant vs How many users are likely

power users ? to churn?

Copyright 2021 Netcore Cloud

 ML Driven Actionable Insights

Web

Analyze Cohort Funnel

Mobile
Channel
Engagement

User Path RFM

Copyright 2021 Netcore Cloud
 Benefits of our AI/ML Engine
Send Time
Optimization

Hyper
Content
Personalization
Optimization

Smart AI everywhere Smart

Journeys Segmentation

Campaign Churn
Re-targeting Management

Copyright 2021 Netcore Cloud

 Helping increase retention & revenue

Raman Insights alerting Gives Insights on “Why”

you on drop/increase it happened? “Why Uninstall?
of key metrics Why Revenue dropped?”

Predictive Segments Users expected to Churn,

helping you right action Purchase, Listen to a song,
before hand Click & much more

Product Optimizing Content,

Recommendations & Channel & Send Time
Content Personalization for each user

Copyright 2021 Netcore Cloud

 AI-Led Churn Prediction

Auto-predicted segments

Track app churn prediction performance

Copyright 2021 Netcore Cloud
 Cross-sell & Up-sell

Recommendation Widgets Cart Upsell

Copyright 2021 Netcore Cloud