CSR AND

BUYING
BEHAVIOU
R.
1. What is
CSR?
Definition

 CSR is a concept whereby companies integrate social and

environmental concerns in their business operations and in
their interactions with the stakeholders on a voluntary basis.

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Meaning

Corporate social responsibility (CSR) is a self-regulating

business model that helps a company be socially
accountable—to itself, its stakeholders, and the public. 

 It is more than just maximizing profits.

 Enhance society and the environment.

 Helps the brand image of the company.

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2. Principle
and Types
 Principles of CSR

1
ACCOUNTABILI
TY

SUSTAINABILIT 2
Y

3
TRANSPERANC
Y

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Types of CSR
Corporate social responsibility is traditionally broken into four categories:
environmental, philanthropic, ethical, and economic responsibility.

 Environmental responsibility refers to the belief that organizations

should behave in an environmentally friendly a way as possible.
 Ethical responsibility is concerned with ensuring an organization is
operating in a fair and ethical manner.
 Philanthropic responsibility refers to a business’s aim to actively
make the world and society a better place.
 Economic responsibility is the practice of a firm backing all of its
financial decisions in its commitment to do good in the areas listed
above.
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3. Buying
Behavior
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CSR and Consumer Behavior
 CSR – Brand Image
The concept of CSR indicates how companies through
different types of activities consider and manage their
influence on society and various stakeholders, especially
customers; in regards to environmental, social, and welfare
issues.

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 CSR – Customer Trust
Consumers have been shown to reward companies that
engage in CSR with interest, loyalty and trust . There will be
a positive relationship between customer perception of CSR
and customer trust. CSR influences consumers mainly
through trust and commitment, which in turn results in an
increase in satisfaction and loyalty.

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4. Examples
of CSR
 BMW
 LEVI STRAUSS & CO.
 STARBUCKS COFFEE

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Quiz.
What is the full form of CSR.

a) Corporate Social Responsibility.

b) Company Social Responsibility.
c) Corporate Society Responsibility.
d) Company Society Responsibility.

Ans- Corporate Social Responsibility.

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Which of the following is the principal of CSR.

a) Adaptation
b) Responsibility
c) Sustainability
d) Profit maximization

Ans- Sustainability

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Which of the following is not the feature of
CSR.

a) Loyalty
b) Trust
c) Satisfaction
d) Unaccountable

Ans- Unaccountable 15
THANK
YOU!
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