ADVERTISING

PRESENTED BY :
PRAJWAL
MEANING OF ADVERTISING
ADVE
TERE ADVE
(Latin RTISI
) NG
Advertising is the art of making yourself and your product
known to the world in such a way that for buying that
product is created hearts of the people.
DEFINITION OF ADVERTISING

Advertising is any paid form of non personal

presentation or promotion or promotion of
ideas, goods and services of an identified
sponsor.

-AMERICAN MARKETING ASSOCIATION

 TYPES OF ADVERTISING

1. Product Advertising

2. Service Advertising

3. Corporate advertising

4. Public Service Advertising

5. Awareness Advertising
FEATURES OF ADVERTISING

1.Non personal
2.Paid form of 3.Presence of
form of
communication sponsor
presentation

4.Presence of 5.Variety of
medium consumers
IMPORTANCE OF ADVERTISING TO PRODUCERS

To introduce new products

To induce potential customers

To create brand image

To highlight brand character

To educate customers about new uses of products

To support dealers
IMPORTANCE OF ADVERTISING TO CONSUMERS

Improved Fecilitates
quality of Direct
the Product
Protects Selling
Improved
consumers
Consumer
from
satisfaction
Exploitation
Reduction in Enable
Price Comparision
IMPORTANCE OF ADVERTISING TO SOCIETY

Direct Improves standard Increase awareness

Employment of living of people among people
6.Hi oduc
gh tion 2.Ex
Stan of pans
dard sale ion
5.
of MERIT of
s
Crea
livin S prod
te
g of
4. uctio
3.En
empl adverti
Larg n
hanc
oym sing
e es
ent Turn Goo
opp over dwill
ortu &
 Adds
to
cost
6.Dec 2.Lea
of
line in ds to
produ
moral
5. price
ction
DEMERITS
value
Creat of war
Advertising 3.
e
4. Dece
Mono
Lead ptive
polisti
s to adver
c
uneq tising
Mark
ual
et
 Role of Advertising

 Marketing  Product category

 Communication  Target market
 Economic  Marketing Mix
 Societal  Brand
Break Up of Companies’ advertising Spend

47% 13%
Television Digital

30% 10%
Print Cinema & Outdoor
Unique Advertising Campaigns
 Complaints about advertising

 It perpetuates stereotypes
 It Absolutely true
 It has to
 Makes people buy things they don’t need
 Not true
 Advertising can’t make anybody do anything.
False, Misleading or Deceptive Advertising

• Common example of misleading advertisement includes:

- Hidden fees
- Inaccurate or misleading claims
- Prominent claims that are contradicted by fineprint
disclaimers.
 5 M of Advertising
Missi
on
Meas
5M Mon
urem
Adve ey
ent
rtisin
g
Medi Mess
a age
Budget Breakdown for Business Advertising

9%

10%

23% 59%
 Learnings

• Low cost ad can make good impact

• Concept is important
• Expensive brand ambassadors could be avoided
• Ads more relate to common man
• More importantly, “keep it simple”
 Online Advertising
Social
Media
Search
Optimiz Email
Engine
ation Marketi
Optimiz
ng
ation
Onlin
Banner Pay
e
Adverti Per
Adver
sing Click
tising
 PUBLICITY

Publicity can be defined as any form of

commercially significant news about the
product,an institution, a service or a person
published in space or radio time that is not paid
for by any sponsor.
THANK YOU