Professional Documents
Culture Documents
Ahmed Zaeem Ammara Rehman Liaqat Ali Tehreem Ijaz Yasmine Latif Muhammad Atif
Ahmed Zaeem Ammara Rehman Liaqat Ali Tehreem Ijaz Yasmine Latif Muhammad Atif
Ahmed Zaeem Ammara Rehman Liaqat Ali Tehreem Ijaz Yasmine Latif Muhammad Atif
Ammara Rehman
Liaqat Ali
Tehreem Ijaz
Yasmine Latif
Muhammad Atif
Presented By
Tehreem Ijaz
History
Transport.
Ammara Rehman
FedEx Management
Executive Committee
Frederick W. Smith
FedEx Corporation
Chairman, President and Chief Executive
Officer
T. Michael Glenn
FedEx Corporation
Executive Vice President, Market Development
and Corporate Communications
Robert B. Carter
FedEx Corporation
Executive Vice President, Information Services and
Chief Information Office
Operating CEO
David J. Bronczek
FedEx Express
President and Chief Executive Officer
William J. Logue
FedEx Freight
President and Chief Executive Office
FedEx Success Strategy
FedEx’s strategy for success in the market place
relies on a combination of
customer intimacy
operational excellence
Value proposition
FedEx 4 business Segments
General Environment
• Cost effective.
• Alternative for small packages.
• Distance and time are wider.
• Custom brokerage.
• Electronic custom clearance.
• Speed shipments across the border.
External Environment
Household name
Competitive environment
Global Presence
IT advances
Strong market position in air
freight
Competitive Environment
Finance/Accounting Production/Operations
Strengths Weaknesses
Opportunities Threats
Strategy 1
– Online subsidiary with a consumer retailer
Creating a collaborative union utilizing technological strengths and
online consumer industry growth to provide full consumer
opportunities through the convenience of e-commerce
Strategy 2
Travel
Strategy 3
Forward Integration
– Online Subsidiary With Consumer Retailer
Larger companies become more profitable
– Ex: Wal-Mart, Target
Company is equipped and able to expand in this area
– Leadership, technology, and equipment
Horizontal Diversification
Travel
Currently operates one of the largest airlines in the world
– Has fleet of over 380 jets
– Jets have state of the art instrumentation
Already employs more than 4200 skilled pilots
Has some of the best air travel technology and equipment
Highly capable to execute
Evaluation of Alternatives
Mail
– Opportunity from SWOT analysis
– Existing contract with USPS
– Future services to be rendered to private outside provider
– Capable of providing additional USPS services
Evaluation of Alternatives
Counteracting
competitive strategic
moves
USPS recognition of
lack of resources
Strategy Implementation
Strategy 3:
– Concentric Diversification/Horizontal Integration
– Additional personnel
– Insurance
– Training
employee evaluations
Strategy Implementation
Advertising
TV
Internet
Sporting events/arenas
New labeling on boxes
Pop Quiz
a. c.
b. d.
…and remember to mail by
Mail